The whole world is eagerly awaiting the upcoming Beijing Olympics and a whole lot of media attention has been given to environmental concerns that might affect the games. To make the event a success, China is doing whatever it takes to curb the pollution. Moved by the eco concerns now GE, one of the official sponsors of the mega games has come up with a green advertising campaign consisting print, TV/online adverts using the phrase, “For the good of the Games, for the good of the planet. To learn more about ecomagination, please visit ecomagination.com” The company has provided innovative solutions to 400 infrastructures in and around Beijing including all 37 official Olympic Venues.

 

 
The modern day mantra says that success is measured in green! So, the various print adverts reveal how clean and advanced technologies provided by GE is helping  the preparation for the games by providing cleaner energy and lighting at Olympic events and clean recycled water for the National Stadium.


 
Besides this, the company’s aircraft engine is providing transportation facilities to athletes and people (read tourists) around the globe coming to Beijing. These clean technologies include wind energy, water technologies that enable the National Stadium to recycle rainwater thus providing 16 tons of drinkable water per hour.

In totality, the entire campaign is awe inspiring and definite represents a proud statement on great work done by GE.

Last but not the lest, a collage of some other inspiring work from GE Ecomagincation. Have a look at it !

 
Via: Duncans

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This entry was posted on Tuesday, August 5th, 2008 at 6:32 am By Swati Paul and is filed under Advertising, Advertising & Services, Advertising Campaign, Advertising Company, Eco-friendly, Poster Advertising, Print Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.