While there might be a doubt over the mapping and navigation facilities of Nokia cell phones (esply. model 6220) but there’s no doubt that its advertisement maps the whole world on a huge canvas! The spot (done by Wieden + Kennedy, London) shows pencils, pens, crayons, markers, sketch pens and enthusiastic people who go on drawing the image of the world we live in and share with our loved ones. The idea isn’t something that can be called ‘unique’ but the artwork in the video is good enough. Plus, what interests me the most is the passion with which people of all ages and even kids draw their world on a spread out white sheet.

The simple idea is thus well executed by the following members of the team:

Agency Producer: Lucy Russell; Art Director: Dan Norris

Creative Director: Matt Gooden, Ben Walker; Producer: David Stewart

Director: Antoine Bardou Jacquet; Copywriter: Ray Shaughnessy

DOP: Damien Morisot; Production Company: Partizan, London

Editor: Bill Smedley, Work, London; Art Director: Chris Oddy

Post Production: The Mill, London; Telecine Operator: Paul Harrison

On-line Operator: Barnsley; Music Composer: Wave, London

 

Via: adverbox

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