August 7th, 2008The LOST Series By Nokia 6220: Bores You After A While!
The latest craze among cell phone companies now-a-days seems to me is the factory production of viral videos. For one finds that to advertise about the launch of a single new model these companies, churn out virals in a wholesale manner!! First it was Sprint Instinct’s spoofs and now, following the footsteps is Nokia 6220’s LOST series. The list of spots in this series goes on like this- Lost chicken, Lost Alien, Lost Goths, Lost Pirates and Lost Packman. God! When I first saw the Lost chicken advert I was kinda sad for this cute but dejected chicken lost on the streets of town unable to find its destination. But a timely help from a personal navigator puts back the smile on chicken’s face (and mine too!).
But when I clicked on the Lost Alien video and then the Lost Goths, I was utterly disappointed to find that, Work Club (London, UK) is so short of creative ideas that it made one video and with the same formula, same story line, same music, same camera angles it churned out another four vids !!! Arrrrghh…give me a break please! Honestly, I couldn’t get back my mood to watch (in full length) the left ones in this ‘Lost’ series. Thankfully there was a difference in characters and themes for all the videos. Although, the personal navigator is common to all of them and its quite ok but I don’t understand the rationale behind giving every advert the SAME treatment. Why on earth would somebody like to eat 5 different dishes in a single meal, cooked in exactly the same style? Seriously, the ad makers appear to be lost in their upstairs. Perhaps they were busy playing with the navigating features of Nokia 6220 than thinking great ideas!
Via: Veoh
Tags: · Advertising, Advertising Agency, alien, Chicken, Goths, Lost, Nokia, Packman, Pirates, Television Advertising, videos
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