Greenpeace is a known name in the area of environmental concerns. These days in Romania its print campaign is actively promoting the use of economic bulbs (CFLs). Symbols from nature like an owl, moth and firefly are picked to reinforce the eco-friendly nature of the product being advertised. A text on the prints is also displayed that says, “Unlike normal light bulbs, the economic bulbs save up to 80% more energy. If nature could act for itself, what would it choose?” Created by Scala JWT (Bucharest), the ads are meant for Romania but the message holds good for any region that wants to embrace a green future.
The credits are:
Executive Creative Director- Mihai Cojocaru
Creative Catalyst- Alexandra Cantor, Angela Teodorescu
Art Director- Virgiliu Andone
Copywriter- Andreea Dragomir
Illustrator- Alex Tamba
More prints :
Via: Commercial-archive
Tags: Advertising Agency, Eco-friendly, Economic Bulbs, Energy, Greenpeace, Non-profit ads, Print Advertising, Romania., Scala JWT