Guide Dogs can add a whole lot of meaning to somebody’s life! This outdoor campaign speaks for it self. Designed by JWT UbachsWisbrun (Netherlands), the guide dogs of the advertising campaign are strategically incorporated in bus-stop shelters. While the idea is simple and well placed what is missing is a word or two. The message in this advert is only visual. It would have been smart to have included a few words on the organization which provides these guide dogs, how these dogs cater to the needs of special individuals with a certain kind of handicap or how one can procure them for their ailing family members /relatives. A small message would have added stars to this fairly-well thought out outdoor. Nevertheless you cant ignore this outdoor even if you are not impressed by it!  
Via: pubaddict

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This entry was posted on Sunday, August 10th, 2008 at 12:05 am By Swati Paul and is filed under Advertising, Advertising & Services, Advertising Agency, Advertising Campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.