Coca Cola is all set to gel with the locals in Pakistan with some attention-grabbing, kitschy, creatively complex Truck Art adverts. The three prints are part of a campaign that displays “A fresh new vibe on the Coke side of life”. Designed by Soho Square (Lahore), the adverts Celebrate Apni Pechaan and Style in the most colorful manner with an at-your-face appeal! All the efforts are being undertaken to promote the soft drink as now an integrated part of the local culture which reflects the acceptance of the product by the masses and how they relate to the value of this non-alcoholic beverage. 
More Prints:

The credits are:
Creative Director- Madeeha Noor; Art Director / Illustrator- Raheel Faraz AND
Copywriters- Fatima, Amna, Sha.
 
Via: adsoftheworld

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This entry was posted on Sunday, August 10th, 2008 at 12:26 am By Swati Paul and is filed under Advertising, Advertising Agency, Advertising Campaign, Advertising Company, Advertising Design, Marketing Campaign, Poster Advertising, Print Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.