Lacoste
Lacoste’s new ad campaign is cool and with the times. The visual impact is both surreal and long lasting. Against the backdrop of the skies, a bunch of youngsters are shown to be floating ahead. Their confidence is contagious and the comfort they feel in their clothes (please read Lacoste) is evident. So, the ad is trying to say that the latest collection by Lacoste is light and comfortable, making it the right choice for the youth today who are aiming for the skies.
The ad works well for two reasons. Firstly, the visual impact is very strong. Secondly, it hits the target audience straight, ya it is most definitely the young generation. A fresh attempt indeed, but I have problem. The punchline says very little. I think it could have been better.
Via adpunch

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This entry was posted on Monday, August 18th, 2008 at 6:36 pm By Saba and is filed under Advertising, Advertising & Promotion, Advertising Company, Advertising Slogan. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.