Jerry Seinfeld in the new Microsoft ad

Celebrities in ads are always a huge welcome. And this time it will be TV actor and comedian Jerry Seinfeld smiling his way to the bank. If the buzz is to be believed, Microsoft is willing to pay him a whopping 10 million dollars for a 300 million dollars worth ad campaign. Co-starring with Seinfeld will be none other than Bill Gates himself.
MDC partners Crispin Porter and Bogusky are the masterminds behind the advertisements as Microsoft readies to promote itself in context of its mobile, Vista and Live platforms in a global campaign. Apparently, a variation of the phrase “Windows, not walls” will be used. Why the phrase? Well, looks like Crispin had come up with it to win his latest project.
The ads will be aired in September and other comedians like Chris Rock and Will Ferrell may also appear.
Via brandweek

Tags: , , , , , , , ,

This entry was posted on Saturday, August 23rd, 2008 at 2:33 am By Saba and is filed under Advertising, Advertising & Promotion, Advertising & Services, Advertising Agency, Advertising Campaign, Advertising Slogan, Agencies, Celebrities on ads. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.