The Lush – fresh handmade cosmetics company believes in minimalism it seems! The company’s philosophy of “Conscious Packaging” includes packaging of materials/ products on a strictly necessary basis. In this age where a lot of waste is being generated only by packaging discards itself, the philosophy sure looks great! But how to tell this to your consumers? So, Lush came up with this advertising in aprons campaign where in employees (permanent or hired, I’m not sure on that!) wear only aprons during their duty time! That’s why you see the naked bums of young ladies in the photo above. When I first saw It I thought the store is following the footsteps of Comfort’s nudist ad campaign. But I was wrong! Because the company believes everything else is superfluous so its employees must wear the bare necessary clothing rather packaging to promote this new idea! Wow!
 
Then why is this cosmetics company (that says “B never too busy to be Beautiful”) there in existence at the first place! For haven’t we heard beauty is skin deep? And most of us know these soaps, lotions and crèmes just happen to beautify you superfluously and not within! Perhaps the company does need a good creative lead to advertise in a non-clichéd manner for propagating this philosophy. These days, it seems people just need slightest reason to drop their clothes for advertising purposes.huh!
 
Via: Pubaddict

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This entry was posted on Friday, August 29th, 2008 at 8:32 pm By Swati Paul and is filed under Advertising, Advertising & Promotion, Advertising Campaign, Advertising Company. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.