A lot if happening in the OOH (Out of Home) advertising front. It seems anyone wants to grab maximum attention by coming up with innovative ideas in the space on and above streets. Now look at these mega fabricated books on pole kiosks…aren’t they more interesting to look at than a yellow pages ad on a new book store? Books & Beyond has come up with such innovative outdoors. It is a new vertical by Spencer’s Retail and offers an amazing range of books. This is not all the store also sells toys, stationary and gift items. Music lovers can also visit the store for selected music and home videos from Music World.


The first Books & Beyond store was launched in Megacity Mall Gurgaon in 2007. Well I m definitely going to visit the store when it opens in Delhi as Books & Beyond is now about to launch many stores across the country to expand its base among book lovers and readers.  
 
Via: Agencyfaqs

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This entry was posted on Friday, August 29th, 2008 at 10:31 pm By Swati Paul and is filed under Advertising, Advertising & Promotion, Advertising Campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.