How often do we care about what animals behind the zoo bars think about us? Not much to be honest. Well, serious things apart if you want to have piece of the animals’ mind then read Hogle Zoo print advertisements! Created by Richter7, USA the entire campaign is a collection of wonderfully animated prints with great headlines. The witticism just bowls you over when you come across messages like these:
‘Sure, they re happy to see you. To them, you smell like meat.’
‘Good thing the zoo is such a fun place. Animals can sense fear.’
‘Like having over 200 pets. Only someone else cleans up the poop.’…


The credits are:  
Creative Directors: Gary Sume, Ryan Anderson; Art Director: Ryan Anderson
Copywriter: Gary Sume; Illustrator: Michael Slack; Executive Creative Director: Dave Newbold


 
Via: Adsoftheworld

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