In this fast paced world of today filled with a cacophony of various sounds- harsh and loud, one doesn’t bother much about the effects these sounds can have on his/her ears. Generally, we like to keep them (ears) plugged with iPods or cell phones because we tend to take our sense of hearing for granted. Its only when we are forced to use a hearing aid that we realize how important this sense is for us.  In an attempt to make the New Zealanders aware about the same the National Foundation for the Deaf has come up with a beautiful print campaign.


Designed by DDB these ads tell you that it’s the little things that can actually cause great damage to one’s hearing system. The adverts are titled Train, Truck and Plane. The credit for these non-profit ads goes to:  
Toby Talbot (Executive Creative Director); Hannah Jo Heffernan (Designer)
Mike Davison (Head of Art); Karen Maurice-O Leary (Art Director) AND
Verity Butt (Copywriter)

 
 
Via: Commercial-archive

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This entry was posted on Monday, September 1st, 2008 at 7:13 am By Swati Paul and is filed under Advertising, Advertising & Services, Advertising Campaign, Print Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.