What has a chocolate bar and a conveyer belt in common? Both are the components of an interesting outdoor campaign done for Milky Way chocolate at some stores in USA. Designed by BBDO this outdoor was planned to display the unique stretching abilities of the caramel content inside the chocolate bar.

Inside the store(s), shoppers were treated to a moving demo of a Milky Way’s stretchy caramel by fixing one half of the bar on the metallic portion and the other on the moving conveyor belt. Great idea! May I dare say somewhere it also hints you that if all that stretchy caramel is not burnt up by exercising after consuming the bar will lead to a similarly stretchy and fatty paunch! :D
 
Via: Frederiksamuel

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This entry was posted on Monday, September 1st, 2008 at 9:16 am By Swati Paul and is filed under Advertising, Advertising & Promotion, Advertising Agency, Advertising Campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.