You eat fruits and veggies and you take on that treadmill three times a week. Still, you might not be helping your heart much if � you have a big craze for saturated fatty stuff like cheese , butter, fried stuff etc. Your diet might be the culprit if it contains a dose of saturated fats. Yes sir, ‘Open your eyes to saturated fat’, says World Heart Federation. The latter has launched print advertising campaign comprising ads titled Croissants, Butter, Cheese and Meat. Designed by BBH (London, UK) all the prints shock you visibly as they are meant to bring you out of your-happy-go-lucky state and become aware how saturated fats can be your silent killers!

The World Heart Federation aims at arousing public interest towards prevention and control of heart diseases especially in low- and middle- income countries. � Here are the credits:
Art Directors / Copywriters: Dave Monk, Matt Waller
Photographer: Peter Lippmann and Photographers Agent: Carolyn Trayler Agency
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Source: Adsoftheworld