Brazilian Association of OCD (ASTOC) recently launched a magazine ad campaign to raise public awareness on Obsessive Compulsive Disorder aka OCD. This is an anxiety disorder. People suffering from OCD are plagued by recurrent, unwanted thoughts (obsessions) and/or repetitive behaviors (compulsions) like handwashing, counting, checking, or cleaning. Interestingly to advertise about such a grave issue the ad design consisted of same material being repeated three times in the magazine.
The third page revealed via a sign that this is the way a person with OCD lives and behaves and that repetition wasn’t a printing error! This innovative ad was designed and created by Vitor Knijinik (Creative Director), Rodrigo Cabello (Art Director) and Lígia Mendes (Copywriter) of ENERGY, São Paulo.
Â
Via: Adholik