Preparing print ads for magazines is always a challenge especially if it’s a centerfold in question. Viewers always look for something engaging. Well, the centerfold ad by SulAmerica Health Insurance does more than engaging u, it shocks! The ad is designed in a manner that as the reader opens the mid section of magazine the note is torn into 2 pieces thus taking the reader by surprise. While the reader is still recovering from the guilt feeling of having torn the money, the body copy of the ad slaps the message on reader’s mind-” SulAmerica prevents you from doing the same with the resources of your company”.

Here are the credits:�
Agency: MPM Advertising
Creative: Jose Arnaldo Suaid, Augusto Coelho, Luter Son and Daniel Bronfen
Creative directors: Aaron Sutton, Jorge Iervolino
Media: Daniel Chalfon, Gabriel Queiroz, Patricia Russo and Suellen Kiss
Attendance: Marcelo Passos, Waleska Bueno, Isabela Bevilacqua and Mariana Mozzaquatro
Production: Anelito Nobrega
Approval: Zeca Vieira
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Via: Coloribus