Ad Crunch

For a normal person blessed with all 5 senses working in sound condition what would be the experience of being visually handicapped for even a few minutes? KNGF Guidedogs and SpecSavers believe that this experience by a normal healthy person can change the life of a visually impaired one through charity. Together they have created a pair of sunglasses special for their NO VISION quality. The campaign for the company was designed by UbachsWisbrun JWT Amsterdam, The Netherlands. It involved the trying of sunglasses by prospective customers.

Hidden in the vast array of normal sunglasses were the pair of these special no vision sunglasses which when accidently tried upon by the customer will leave him/her with that insecure feeling of losing one’s sight. The purpose of this activity is to raise awareness among people and the price tag reveals about the SpecSavers’ sponsorship of KNGF Guidedogs. This promo which will run for several days in all the eighty SpecSavers stores is expected to create more sponsors and donors for the good cause.

Via: Directdaily

For us a glass of water is just a glass of water! One which we throw away easily when the water inside is not consumed. But have you ever wondered, somebody on the planet is unfortunate enough to be thirsty for days and weeks, for that one glass which you poured down the drain? If not then this video is for you! This ad film shows how Studio Brussels along with Red Cross came forward to launch the charity event ‘music for life’ in a rather unconventional manner. This event aimed to raise awareness for the scarcity of drinkable water in many African countries. In order to make the event a huge success the organizers hit the nail by observing that every TV anchor/host has a glass of water by his/her side. Something so common that nobody cares for till some one comes and drinks it! In this case the organizers started an effective guerilla marketing campaign by instructing a black boy to visit the studio in a rush and drink the water meant for the anchorperson.

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You eat fruits and veggies and you take on that treadmill three times a week. Still, you might not be helping your heart much if  you have a big craze for saturated fatty stuff like cheese , butter, fried stuff etc. Your diet might be the culprit if it contains a dose of saturated fats. Yes sir, ‘Open your eyes to saturated fat’, says World Heart Federation. The latter has launched print advertising campaign comprising ads titled Croissants, Butter, Cheese and Meat. Designed by BBH (London, UK) all the prints shock you visibly as they are meant to bring you out of your-happy-go-lucky state and become aware how saturated fats can be your silent killers!

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‘Drive Safe. Arrive Safe.’ Is the new campaign by Road Safety Council, Govt. Of Western Australia. This is by far one of the most hard-hitting campaigns I have come across on safe driving! The prints show X-rays of those with broken neck, spine and brain stem with a belt-socket integrated into these images. The latter emphasizes the need for putting on safety belts during driving not only for the one who sits behind the steering wheel but passengers as well.

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Human Trafficking is one of the dark realities of today’s rapidly advancing world. Many gullible thousands of age tender and young, becomes the victim of this heinous trade today. Stop the Traffik is a global movement against this crime. The NGO has recently come up with a very powerful guerilla campaign on the streets of central London. Saatchi& Saatchi (UK) has designed this campaign showing signs and billboards talking about human sale and advertising prices with provocative lines like ‘just a short walk away’, ‘great selection of humans New & Used!”.

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In this fast paced world of today filled with a cacophony of various sounds- harsh and loud, one doesn’t bother much about the effects these sounds can have on his/her ears. Generally, we like to keep them (ears) plugged with iPods or cell phones because we tend to take our sense of hearing for granted. Its only when we are forced to use a hearing aid that we realize how important this sense is for us.  In an attempt to make the New Zealanders aware about the same the National Foundation for the Deaf has come up with a beautiful print campaign.

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Gone are the days when non-profit ads were seen in black and white format in print or on TV. Advertisers are today coming up with attention grabbing tactics and employing ambient & guerilla marketing for social and non-profit ads as well. Recently seen in Vancouver city (Canada) were these real handcuffs (instead of traditional locks) that locked to items displaying the message “Escape Your Criminal Record”.  This work was done by Hot Tomali for Pardons Direct Inc. The latter believes that a criminal record negatively affects one’s ability to travel, career advancement & employment opportunities, ability to be bonded and most of all one’s peace of mind! To invite those with such a record for clearing their name and provide and expert Canadian Pardon and U.S. Entry Waiver these ads have been created. I must say using ambient was a very smart strategy by Hot Tomali because these real handcuffs instead of an ad on a 2D paper have a lasting impact on one’s psyche! Three cheers for Thomas Stringham (Copywriter & Creative Director) and Richard Henderson (Art Director) who prepared these wonderful ads.

Via: Adland

Papa John’s has employed the services of a company called Circlemakers to promote its 100 per cent whole-wheat pizzas. And the result has been quite simply tasteful. Circlemakers specialise in producing crop circles and so they created one for Papa John’s too. The end result was so good that in- and outbound Denver international passengers couldn’t help but let their mouth water at the sight of a delectable pizza spread across six acres in a wheat field in Commerce City from the sky. 
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HBO was looking for some cutting edge advertising for its new “True Blood” series, and so entered Campfire. The agency created a spectacular insider campaign that had them sending mails all through May to vampire bloggers and science fiction geeks. And the mail was a piece of art with a message in an invented ancient language, which lead recipients to the website, www.bloodycopy.com. There was more. On the website, an enigmatic gatekeeper stood bold allowing only “true vampires” to get access.
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Celebrities in ads are always a huge welcome. And this time it will be TV actor and comedian Jerry Seinfeld smiling his way to the bank. If the buzz is to be believed, Microsoft is willing to pay him a whopping 10 million dollars for a 300 million dollars worth ad campaign. Co-starring with Seinfeld will be none other than Bill Gates himself.
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