Ad Crunch

The latest Hershey’s “Pure Campaign” is mouth-watering, as animated effort brings chocolate to life. A work of Wallace and Gromit creators Aardman Animations, the ad campaign is generating rave reviews from all over. The advertisement fits extremely well with the candy maker’s chocolate that emotes feelings of happiness, innocence and simplicity. The current ad takes viewers inside a Hershey’s candy bar that melts into an animated scene of a girl on a swing, which later turns into another scene where a boy is driving with his girlfriend in a chocolate convertible. Chocolate bunnies chasing the couple complete the idyllic picture as the song “I Melt With You” pours into the background. A female voiceover asks: “What makes a Hershey s bar pure?” She then answers: “Pure simplicity,” “pure happiness,” “pure delicious.”
This shall serve as an umbrella campaign for Hershey’s other top brands targeting 18-to 34-year-olds, associating the brandname with various pleasant emotions. With a media expenditure of almost 100 million dollars last year and 35 million dollars in the first quarter of this year, Hershey has got itself a very strong ad campaign. The company reps did not say which other brands would be part of future “Pure Hershey s” initiatives, but flagship brands such as Reese s, Kisses and Hershey s Dark Chocolate are likely candidates.
Via adweek

An advertisement is believed to provide an insight into the product. Hmmm…can’t seem to understand what Venture Communications of Canada had at the back of their mind when ideating for this advertisement. Probably, they missed the ad school class that taught the principle – don’t be vague.  I mean this ad is out of the box, that is certain, but then again, isn’t it a little too offbeat? I mean to begin with they should have come up with a more good looking horse. A black steed has an exuberance that enchants all while the one they have used looks like a grumpy beast who has been wronged by his master. So, is that what the new Toyota is all about? A very wrong choice of model.
Coming to the gold teeth, ‘grotesque’ is the first word that comes to my mind. Sparkling white teeth of a horse would have any day looked better and classier. In all honesty, the launch ad of 2009 Toyota Matrix in Canada fizzles out in just 2 seconds. Not an impressive lasting impression I must say. The prairie backdrop is gorgeous but it could have been better utilized.

Via adsoftheworld

If there’s one sound I hate wholeheartedly it’s the sound of my alarm clock! For me, it’s no less than a torture.  But when one looks at the print advertisements of Seiko alarm clock, there’s no doubt left to it what a torture waking up can be. Designed by BBDO Bangkok, one of the ad features a mouse trap in place of an alarm clock. Imagine if those fingers actually touch it. Ooouch!!! (Thank God, it’s not my hand!)
The second ad gives no relief either. There are hot burning coals instead of the time piece. Gosh! Seiko’s ad campaign gives a cold chill down my spine. If I imagine my alarm clock to be such things like cinders and mouse traps perhaps I will not be able to sleep properly! Anyway, the alarm clock surely ‘Wakes (you) up immediately’!

Here are the credits:
Creative Group Head: Nucharat Nantananonchai
Chief Creative Officer: Suthisak Sucharittanonta
Group Head: Badin Limapornvanich
Executive Creative Director: Subun Khow

Via: coloribus

Doing artistic prints is a challenge which Dentsu, Beijing (China) likes to take upon itself. The agency’s print adverts for Columbia sportswear reflect its zeal to produce good work. These ads are titled: Desert & Ocean. Both are well executed. I have gone for trekking and hiking and other trips but never thought that my shoes actually face the most of my journey! The products strength and endurance get displayed in the two advertisements. With Columbia shoes nothing can spoil your adventure trip/ journey because “Tide rests at the foot of Columbia”! Wouldn’t you like to know the names of those behind these lovely prints? Well, the art director is Afflatus Dang and copywriter is Monkey Q.

Via: pixelpasta

A poster that spells out tomato (aka love apple) splash! That defines the print advert of Call Idiomas- a company which urges you to learn Spanish because “Some Stuff Are So Hard To Explain” (tagline). I like the print done by agency Art&C Comunicação (Natal, Brazil) for it effectively uses the tomato (fight) festival held in Bunyol as a cultural symbol (as also others - paintings of Pablo Picasso, Francisco Goya, Spanish Ddance etc.). The tomato fight infact is so engrossing (timings 11am-1pm!) that it is indeed a tourist attraction in itself. Also called La Tomatina, it takes place on the last Wednesday of August every year. Perhaps that’s why the agency chose to use this fest as a symbol of Spain’s rich culture and release the ad at such an appropriate time. The ad, is targeted at the international tourists rather than natives and does relatively well in expressing the idea. And the credits are: Creative Directors: Lenilson Lima, Lucilio Barbosa, Art Directors: Jackson Williams, James Williams, Illustrator: Daniel Xavier AND Copywriter: Ian Thomé.

Via: adsoftheworld

 
There’s something about youth and soft drinks that clicks together. That’s why we find adverts of soft drink companies featuring youth – soft & mushy or rebellious & angry or adventurous & even nasty! The recent adverts of FANTA are simply COOL and mark my words they are going to be a hit with tweenagers, teenagers and young adults. The ad film for Fanta Still-SECURITY ALERT has everything – animation, action, sports, thrill, and the bold Fanta Orange! Seriously, hats off to the artwork and attractive color scheme in the video. I’m so hooked to it (don’t know how many times I have seen it!).

 Well, here are the credits:  
Brand: Fanta Still; Agency: Ogilvy London
Agency Producer: Kim Parrett; Art Director: Stuart Pantoll
Copywriter: Kate Paull; Director: Tokyo Plastic
Production Company: Picasso Pictures ;Music Production - Hear No Evil, London  
Here are some more funky ads from Fanta:  

PSYOP 

 
LET THEM PLAY

Merv, Anne, Kimmy, Andre and Marco rock out in the park, turning some Killjoys into instruments of play.

CRAZY FANTA WORLD

  
Via: advertolog

Soaring worldwide inflation has hit the markets badly but it can’t deter construction companies from advertising about themselves. Tal’at Mustapha Construction’s ad campaign is a beautiful juxtaposition of today& tomorrow. The prints have beautiful landscapes, golf courses, swimming pools etc on surface creatively merged with the machinery, materials, boulders and likes. With these ads, one can marvel at the Egyptian advertising as well. The country is already a famous destination for tourists.
The creative images are reinforced by a positive tagline, ‘We Build For The Future. ’
The campaign truly promises a beautiful tomorrow, a well carved-out future.
Here are the Credits:
Advertising Agency: Strategies, Cairo, Egypt
Creative Director / Art Director: Ahmed Mokhtar

More

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Via: pixelpasta

We all love to pepper our days with pop, politics, celebrities, scandals, style, glitz, hip-hop and all things sugary and spicy. To feed us, the patrons of media are there especially, the moguls of fashion& gossip magazines. We love them and they love us! And we love their adverts too and they love to dish out such advertisements as Radar mag’s print ad campaign. The latter comprises 3 prints viz. Intolerance Bug, Plastic Surgery Fairy and DUI Bunny. All of them have the effervescence of a soda-pop! Created by Walrus (NY, USA) the adverts reflect the young and peppy spirits of the magazine. You can relate to the ads very well if you are a regular reader of RADAR. Even if you aren’t the ads interest you enough to atleast visit their website once and read their juicy stories (Like I did!) 

Credits:
Creative Director: Deacon Webster; Art Director: Mary O Keefe
Copywriter: Fred Kovey; Illustrator: Chris Roth

Via: adsoftheworld

After looking at this print advert, I’m wondering what possibly could be the ingredients of this hair strengthening shampoo by Joymain? And if the misleading claims as those shown by this advertisement are by any rare possibility true- that using this product will make your hair stronger than steel and sharper enough to cut a butcher’s knife then, why waste the product by applying it to scalp? Why not just gulp it and become a super strong person??
Ok, we know companies providing scalp solution formulations-shampoos, conditioners, hair tonics, anti-dandruff, anti-breakage, pearl shine, nutrigloss serums  blah blah blah have a tendency to overdo things. (Remember Garnier Fructis shampoo advert where in a lady’s hair are long & strong enough to dent the car and move a trawler?) But this one goes beyond that and presents an unimaginable and impossible scenario! As if, we would happily believe in the knife-cutting hair strength as mentioned.

But to tell you honestly, many females will merrily let themselves befooled and still go for Joymain’s latest product. I think, this is the beauty and power of advertising- it plays upon your sub-conscious and makes you restless unless & until you go to market and purchase that product.
Anyway, here are the credits for this silly and misleading ad:

Advertising Agency: W&K, Beijing, China
Creative Director: Li Chen
Art Directors: Qing Zhao, Ning Yang
Illustrator: Ning Yang
Copywriters: Miao Qiu, Shen Li
Via: lapausecrea

She is a dowry victim-abused and battered. “Help her! Be her voice. Each day, some twenty Indian women are tortured, stabbed, hung or burned. That s over 7000 dowry deaths per year!” Since, the victim has no voice, who will come forward to help her? YOU! This message hits you across your face when you see the OOH done by Bhadra Communications (Bangalore, India) for Vimochan Development Society.
The Indian society is still suffocating with evils like caste system and dowry. The latter takes a toll on the country’s female population- a major % of which still goes on enduring atrocities at the hand of their in-laws in this modern age. The scenario and facts are heartening. But you can make a difference. The body copy of the poster ad says, “You can help, by speaking out against abuse when you encounter it.”
The campaign is done innovatively to make the best possible use of OOH communication to highlight the plight of Indian women subjected horrors of mental and physical abuse. To make this campaign widespread, the interactive creative is hung in public places. This kind of at-you-face strategy helps in engraving such media messages on the psyche of common man. When the rope is removed by any viewer, the actual message gets revealed.

One can find the visual dramatization of dowry deaths (the interactive creative) on car door handles, tea-bag tags, bike handlebars, public transportation, on benches in a park and the likes. Bhadra Communications certainly deserves a round of applause for its brilliant and creative advertising but the true reward would be, when there is a positive change in the grim situation of dowry victims, as a result of this OOH campaign.

Credits: Art Director: Siju S Nair, Copywriter: Dominic J L Satur / Siju S Nair

Via: commercial-archive