Ad Crunch

When it comes to childcare, mothers don’t like compromises at any stage. Isn’t it? The new print adverts released by Hospital SAO LUIZ for Newborn Care Classes are infact are a sensible mix of emotional appeal and creativity. The ad campaign is handled by agency Neogama/ BBH (São Paulo, Brazil). And I must congratulate them for these advertisements that capture different baby posters but instead of featuring cute-chubby babies (like such ads always do!) the ad-posters depict the baby posters from a form made of Rubik s Cube!! Very innovative indeed! The creators of these ads, I’m sure like to play Rubik’s Puzzles in their leisure time.

Credits:
Advert title(s): Rubik´s Cube;
Agency website: http://www.neogamabbh.com.br
Executive Creative Director: Alexandre Gama;
Creative Director: Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado;
Copywriter: Patricia Leme;
Illustrator: Marcelo Baltazar

Read

As the scene on Wimbledon courts gets hotter with a much-anticipated clash between the Williams sisters what also catches the eye of sports lovers is beyond the game and the gorgeous ladies! I m talking about the HSBC: Wimbledon Grass Art here. The agency JWT, London is responsible for this brilliant blend of sports, advertising & art for the client HSBC (partner of Wimbledon this year). The agency enlisted British artists Heather Ackroyd and Dan Harvey who interestingly, use grass as a form of photographic paper! Their work involves projecting a black-and-white negative image onto a patch of grass as it grows in a dark room, and using the natural photosensitive properties of the grass to reproduce photographs.

To give shape to this particular work, these artists photographed 3 people (Tara Moore, Eddie Seaward and Lizzie May) before the tournament began. They then, displayed the grass versions of the photos on three large panels in Merton Park where the tennis fans have been camping and then queuing for tickets this year. Incase you are wondering who these people are here s a one-liner introduction to them:
·Tara Moore- competing in the qualifying tournament,
·Eddie Seaward- head groundsman at Wimbledon for the last 15 years, and
·Lizzie May- a coach for the Wimbledon Junior Tennis Initiative.

This OOH work is now hugely acclaimed and it would be unfair if I don t mention the credits here.

Executive Creative Director: Russell Ramsey, Art Director: Mark Norcutt, Darren Keff
Creative Director: Axel Chaldecott, Copywriter: Laurence Quinn, Phillip Meyler.

Via CreativityOnline

We all know what paper towels are for. This simplicity of the product s function makes it all the more difficult for a brand of paper towels to advertise about itself without coming across as being clichéd!
Nikol Paper towels might have also felt the same. Their latest print advert titled Grapes bears a refreshingly simple design. The message is easily understood and being reinforced by the tagline Maximum Absorption .
Besides, the fresh green fruit delights the senses. A sober advert but an apt one!

Credits:

AGENCY- Gitam BBDO
CLIENT/PRODUCT- NIKOL Paper Towels,
EXECUTIVE CREATIVE DIRECTOR- Guy Bar,
CREATIVE DIRECTOR- Danny Yaakobovic,
ART DIRECTOR- Igal Ezra,
PHOTOGRAPHER- Yoram Ashaim
COPYWRITER- Matan Orian

Via AdsoftheMonth

The suction power is so great you will be just sucked into adverts of LG vacuum cleaners, Suction power Ad campaign! Mind you readers, I’m not kidding.

You have to see these amazingly creative print adverts done by agency Euro RSCG Bogota to believe me. The campaign included three interesting posters titled: Space, Tower and Beach House. At first look the design may seem to be silly but then, the message hits the bulls eye when one finds heavenly bodies, spaceships, galaxies, satellites, airplanes, marine life and cruise liners being pulled into the supreme vacuum created by LG’s latest range of vacuum cleaners. Simply Amazing! What if I want to use this ‘suction power’ for my wicked purposes? Ok, folks don’t get carried away!

Here are the credits:
Category: Home electronics & audio-visual, Creative Director: Cruz Mujica, Art Director: Camilo Urrutia, Producer: Andrés Mejía and Illustrator / Photographer: Camilo Urrutia

Via Coloribus

Boston is the hub of dangerous Sharks and Rays these days. A walk on the streets of the town and you will notice them everywhere around you. But don’t panic, for these are advertisements about the New England Aquarium I’m talking about! Agency Mullen of Wenham, Mass. has cleverly designed this brilliant ad campaign for the N.E. aquarium. One can find its work (Sharks + Rays exhibits) on strategically selected points inside Boston city like Hatch Shell, Weeks Bridge and on Swan Boats.

As per the agency, viral marketing tactics will also be employed where in a team of “lifeguards” will swarm downtown and direct visitors and tourists to the aquarium. The most interesting ads are those found on taxitops-a shark fin popping out of the vehicle’s roof, on duck boats and on the Weeks Bridge on Charles River (connecting Boston to Cambridge).

Watch out for those Shark Teeth!

Via AdWeek

What’s new in the world of emotional advertising? It’s the entry of U.S. Cellular after Vodafone and Bharti Airtel (these two have churned out a number of emotional adverts for the Indian T.V.). USA’s cellular operator U.S. Cellular has launched an ad campaign called “Spread the Love” which urges customers to opt for a wireless company focused on infusing love and humanity to our currently dreary world. The agency responsible for this work is Publicis & Hal Riney (San Francisco, USA).

According to Roger Camp (Chief Creative Officer, Publicis & Hal Riney), “Although this is an approach not “of the category”, the team leveraged the philosophy that has always set Riney apart, which is taking what is authentic about a brand – its soul – and amplifying it. In this case, the new positioning plays on what makes U.S. Cellular different than other wireless providers – its focus on treating people really well. Whether that means customers, partners or employees. This is definitely a new approach, but the category is more than ripe for it. Especially since the wireless industry is inherently about connecting people.”
Ok readers, after that long oration, just take a look at ad here.

Personally, I feel the ad is like an old wine in new bottle but definitely well-executed!

Via Textually

How often do we see an alien neglected by humans and is treated badly? Perhaps it s the first ever move to show an alien with human-like feelings by the Adopt ad campaign of Sci Fi channel. The campaign has both print and TV commercials but it s the video that I am talking about. You ought to see it. It just melts your heart! A cute, little, podgy and a bit dull-looking alien unaccustomed to Earth and her beings, longing for a home and love. Aw….its cruel the way the alien is being treated at the orphanage by none others than kids!! But who said, kids can t be nasty?

Coming back to the advert, this 2 min spot forces you to open your heart and be generous towards Sci Fi. Really sensitive videoJ. The advertisement is created by agency BETC Euro RSCG (France). It has also done other similar ads for the campaign. The print advert titled “10 Lost ET Kids” has come out pretty well.

And next time don t hesitate to “Adopt”!

Via AdForum

Want to teach your kids more about marine life in a fun-filled manner? Then, you must visit National Aquarium at Baltimore (USA). Have a look at the brilliant print ad campaign done by agency gkv (USA) for the national aquarium and you would feel like going there. These adverts are simply brilliant. They have captured the beauty of marine life in such an interesting manner- sea fauna constituting a human face! Yes, right, a face made up of dolphins, sharks, jelly fishes, sea urchins, sea cucumbers, anemones, conch shell crabs, corals, horse shoe crabs, sea snakes and nautilus…. phew!! Amazing variety of sea life shown in very expressive human faces and the adverts bear the tagline More fun in every sense. Indeed! Full marks to the people who have made these amazing print advertisements.

Credits: Category: Entertainment & leisure, Advertiser: NATIONAL AQUARIUM IN BALTIMORE, Agency: gkv (Baltimore,USA), Creative Director: Jeff Millman, Art Director / Illustrator: Mark Rosica, Copywriter: Dave Broscious.

Via Advertolog

Category: Print Advertising, Advertising, Advertising Campaign, Poster Advertising, Advertising Agency

When size zero is no more a norm on the ramp then, why should we have sleek appliances? I think this is the question that occurred in the mind of Magimix- a well-known brand of home appliances. Its latest product is a bigger sized food processor. Well, the print advertisement still shows it to be the normal size. But the tagline for Magimix XL: Squash, Potato, Eggplant reads,” BIG IS IN”!!

The print adverts are designed by agency Grey, Tel Aviv (Israel). To be honest the design doesn t seem to be fresh. WMF kitchen knives did a much better work with their vegetables than Magimix! Besides, what is the big infatuation with female body form? Only advertisers could answer that! If big is really in, why not use a Sumo wrestler?? Anyway, let me not be overtly critical nowJ and tell you the credits:

Advertiser: Newpan

Executive Creative Director: Yonatan Stirin

Art Director: Tali Dayan

Creative Director: Tal Riven

Copywriter: Yoav Shutan

Illustrator: Oriel Agmar

Photographer: Yoram Asheim

Released: June 2008

Via Advertolog

The Gorge Grown Farmers Market has already begun in Oregon from June 19th, 2008 onwards. It will stretch till Oct.2 in Hood River Middle School (Hood River, Oregon).This year to advertise about this market the farmer s network decided to go for something different than the usual pamphlet and print advertisements. So, popped-up this brilliant idea, to line the city block with six big orange carrots and cover the town with antenna skewers. Being a local farmer s market, expenses were a huge concern. Still the decision to take services of advertising agency-Owen Jones & Partners, Portland (OR, USA) proved to be a right one.

With under $1,800 of cost incurred at the farmer s network, the agency has delivered good quality work, which is catching attention by not only the locals but also a lot, many people over the Internet! The life-size carrots are sure a sight! We hope to see tomatoes, lemons and cabbages next year.

Credits:

Creative Director: Brian Hennessy

Art Director: Craig Skinner

Copywriter: Nick Hughes

Via AdsoftheWorld