Ad Crunch

Preparing print ads for magazines is always a challenge especially if it’s a centerfold in question. Viewers always look for something engaging. Well, the centerfold ad by SulAmerica Health Insurance does more than engaging u, it shocks! The ad is designed in a manner that as the reader opens the mid section of magazine the note is torn into 2 pieces thus taking the reader by surprise. While the reader is still recovering from the guilt feeling of having torn the money, the body copy of the ad slaps the message on reader’s mind-” SulAmerica prevents you from doing the same with the resources of your company”.

Here are the credits: 
Agency: MPM Advertising
Creative: Jose Arnaldo Suaid, Augusto Coelho, Luter Son and Daniel Bronfen
Creative directors: Aaron Sutton, Jorge Iervolino
Media: Daniel Chalfon, Gabriel Queiroz, Patricia Russo and Suellen Kiss
Attendance: Marcelo Passos, Waleska Bueno, Isabela Bevilacqua and Mariana Mozzaquatro
Production: Anelito Nobrega
Approval: Zeca Vieira
 
Via: Coloribus

Brazilian Association of OCD (ASTOC) recently launched a magazine ad campaign to raise public awareness on Obsessive Compulsive Disorder aka OCD. This is an anxiety disorder. People suffering from OCD are plagued by recurrent, unwanted thoughts (obsessions) and/or repetitive behaviors (compulsions) like handwashing, counting, checking, or cleaning. Interestingly to advertise about such a grave issue the ad design consisted of same material being repeated three times in the magazine.
The third page revealed via a sign that this is the way a person with OCD lives and behaves and that repetition wasn’t a printing error! This innovative ad was designed and created by Vitor Knijinik (Creative Director), Rodrigo Cabello (Art Director) and Lígia Mendes (Copywriter) of ENERGY, São Paulo.
 
Via: Adholik

European Insurance, a Spanish company specializing in travel insurance, inaugurating a new headquarters in Lisbon (Portugal). And to celebrate all over the top agency Teaser organized an event inspired by the future, which included a newspaper in 2010 and tematización around the building.

The first contact with the guests at the inauguration was through a direct marketing kit, which included a fictional newspaper with news of 2010 on advances and discoveries in the sector, as well as news and advertising on the company itself insurer. In addition, enclosing the invitation, indicating that all attendees will make them surrender of a desktop weather station. The futuristic concept of the campaign also moved to new headquarters. In fact, tematización not only took place in the presentation room, but the road to the future of the guests started in the entrance hall and continued by, and even lift the roof.

Futuristic Concept act was screened a video information from the company, which reviews the history of the company from its beginnings to the present. The event, which focused on the main market of travel, concluded with a cocktail.

“We proposed to customers of European Insurance a trip to the future, which presented the company as a global company, technologically advanced, that adapts to new times and which gives immediate response to their customers anywhere and any circumstance, “says Antonio Almenara, executive creative director of Teaser, in a statement.

Go On Lad - Hovis Bread Commercial - The best video clips are here 
Those who like to learn more about historical moments of a country will love this ad film. The latter is a TV commercial done for Hovis Bread. Through a boy dressed in old English clothes who buys a loaf of Hovis bread, the commercial takes you through a swift journey of British history. The events unfold in such a fluid manner that its hard to detect the lapse of continuity. Perhaps its narrative pace and music are the elements which make this advert so engaging that for those 2 minutes you are completely absorbed in it!

The change in time is handled beautifully and it justifies the worthiness of the product (Hovis Bread) in a charming manner. It would be unfair on my part, if I don’t share the credits with you all! So, here they are:
 
Agency: MCBD, London
Creatives: Danny Hunt & Gavin Torrance
Creative Director: Danny Brooke-Taylor
Director: Ringan Ledwidge
Producer: Sally Humphries
Production Company: Rattling Stick, London
Post Production: The Mill, London
Offline Editor: Rich Orrick @ Work, London AND
DP: Alwin Kuchler
 
Via: Metacafe

Gone are the days of big fat Indian weddings when the inflation is hitting hard our monthly budgets. So, Asian Paints has come up with a simple Budget Shaadi plan! No, the paint company hasn’t shifted gears with respect to changing its product line. It has infact launched a tractor emulsion paint and it is in the ad film for this product that the concept of ‘Budget shaadi’ is being outlined! The funny TVC is created by Manish Bhatt and Raghu Bhat and shot by Shoojit Sircar (of Rising Sun Films). It shows how everything for the wedding has been planned according to the party’s (low) budget, be it the fake horse carrying the Dubai returned groom, snake charmers instead of musicians or even the taped mantras replacing the traditional priest!

The only thing that fits in place in this Budget Shaadi is the Asian Paint Tractor emulsion which costs less but gives finishing equivalent to expensive emulsion paint. The ad film ends on the punchline, “Yeh sirf dikhta mehnga hai.” The creative agency handling this ad is Contract Advertising (Mumbai, India). You can watch the video at agencyfaqs!

A dent on your car is like a scar on your face! It can be fixed but usually the traces can be seen. But worry not Wagstaffe Car Insurance will take care of your car dents. The ad campaign for the company emphatically points out that Wagstaffe is an expert in erasing out dents so efficiently as if nothing had happened at the first place! The prints intelligently depict so using apt visuals and a strong tagline, “Like it never happened”. A bump into a tree/lamppost/corner can be devastating but the continued car tracks shown in the adverts reinforce the message albeit in a indirect manner. Had the taut tagline not been there, the ad visuals would have been sufficiently confusing!

These clever adverts are done by Rethink (Vancouver, Canada) and here are the credits:
 
Chris Staples, Ian Grais- Creative Directors,
Yusong Zhang- Art Director,
Simon Bruyn- Copywriter,
Anthony Redpath- Photographer,
Jonathon Ceasar- Retoucher.
 
 
Source: Adofthemonth

Being tagged is what is distasteful to the urban and educated young men and women. Hanes which is now bringing its men’s, women’s and kid’s clothing to India has launched an ad campaign that boldly refutes the existence of ‘tags’. The print adverts have great graphic visuals to offer. And to match the sensibilities of modern youth is the punch line from copywriter- Shivangini Parihar, “Because the world gives you enough tags.” The splendidly done advertisements are designed by Denzil (Creative Director), Timsy Gupta (Art Director) and Pranav & Timsy (Illustrators) from creative agency McCann Erickson (Bombay).

These ads might create a stir among the closed-minded orthodox ancients of yesteryears but they are definitely going to appeal those in cities with a modern outlook towards life. After all, this is one brand of underwear that comes with no tags attached!
 
Source: Pixelpasta

Electricity can be dangerous! The print adverts Tarantula, Cobra and Bear done for EPCOR says so. The latter is a company that looks after the electricity requirements of people in parts of Canada and United Sates. It launched a public safety ad campaign two years back to raise awareness levels among people about the dangers of being casual with electrical sockets and devices. Thus the adverts show dangerous animals of North American region with electrical sockets covering their face. The intelligent use of such vicious animals instantly gets the message across viewers. This simple and effective execution of ads makes this campaign relevant till date. The campaign was done by creative agency MacLaren McCann.

Would have been better if here the agency used a rattle snake instead of cobra for the geographical distribution of former is more in US than the latter! Anyway, here is the third ad:

 
Source: Osocio

From one of the best sources of news and information BBC here comes another service: BBC Ek Minute. The fatafat (ultra quick) news dispersal service which is now available on Radio One gives snippets of info on sports and showbiz. The advertising campaign for it has 3 print adverts titled Ek Minute 1, 2 and Ek Mulaqat. The ads cleverly relate the concept of fast food with quick news dispersal. Done by O&M, Mumbai, India the ads catch your attention with its visuals and the headline, “FAST FOOD FOR THOUGHT” and the second one “FAMOUS PEOPLE WITHOUT DISGUISE”.

BBC Ek Minute is available 5 days a week (mon-fri) on Radio One every hour from 8 in the morning to 8 in the evening. So now, you can relish infobytes on sports whenever you tune into the abovementioned radio channel. Also learn more about your favorite Bollywood personality on Sundays at 8 am and 8 pm on the same radio channel with Sanjeev Srivastava in BBC Ek Mulaqat.
 
Source: Afaqs!

Your man loves to look at you. But are you concerned is he looking at the places that you don’t want him to look at? Like your upper lips! Well, if ignoring them were so easy then more than half of the world’s female population wouldn’t have gone crazy for getting them threaded or bleached! Addressing this issue in an innovative manner, the print advert of Novopelle hits its target audience (read females) right at the face. The strategically placed body copy says it all!

“A closet full of low-cut blouses. Countless hours at the gym. A small fortune in pushup bras. And he can t stop staring at my upper lip.” The ad is made by agency C&G. The people behind this creative work are: Carlos Cortinas, Glen Day, Ritter Vonali, David Garcia (Creative Directors), Carlos Cortinas (Art Director), Glen Day (Copywriter) and Istock (Photographer).
 
 
Via: Pixelpasta