Ad Crunch

 
The world of advertising and marketing is acknowledging women today like never before. From the targeting of products at the fairer sex to making ads specially for ladies, even designing ad campaigns for products like SUV’s and laptops with a feminine edge to them is the upcoming trend these days. Carrying the trend further are the print adverts of SAB Millers new product Redd’s- an alcoholic beverage targeting urban women in Vietnam.  
 
The advertisers are capitalizing on the fact that rising standards of living coupled with raised education standards and increased freedom and mobility in the current Vietnamese society (which respects the modern sensibilities of women) will lead to an easy acceptance of their product (Redd’s beer) in the market.  The ad campaign thus features adverts titled Pee, Masturbation and Sleep.

These 3 ads unleash some of the deep seated dark secrets which are absurd realities of an  woman’s life! (some things that Vietnamese ladies cant utter otherwise). But with drinking in public being a common sight now it seems these ads capture the “we-have-arrived” mood of the pretty young ladies in Vietnam. Here are the credits:
 
Creative agency: JWT HCM city
Executive Creative Director: Ompong Remigio
Creative Director: Vancelee Teng
Designer: Pham Tuan Minh
Photographer: Pro Eye studio
Art Director: Ha Do / Vancelee Teng / Ho Hoang Quy
Copywriter: Ali Shabaz / Ompong Remigio

 
 
Source: Bestadsontv

What is common between yummy snacks and creative adverts? The big M! Yes sir, I’m talking about Mac Donald. The fast food chain giant is working hard in many areas churning out great options to sink your teeth in, making the eating experience at a Mac D’s outlet more eco-friendly and coming up with creative advertising campaigns to name a few! The latest on offer is a billboard-cum-puzzle which challenges you to “sort your head out”. The product being advertised is Mac D’s one Euro large coffee. This puzzle billboard is a great option to be occupied with interesting stuff while waiting for the bus.

All you have to do is, reshuffle the pieces of the puzzle to unveil a model’s face and an empty square advertising the company’s logo. Simple isn’t it? Well, before you try your hand at it let me give you the credits:
Creative/ Advertising Agency:  DDB Stockholm.
Art Direction: Ted Harry Mellström, Simon Higby and Viktor Arve.
Photography: Alexander Pihl.

 
Via: Trendhunter

Some print ads are ‘Hatke!’ that is different from the league and bear that spunk! Well, Tiger, Monkey and Glove belong to this category. These adverts are for AKG World -a company where the bathroom of your dreams takes shape. What meets the eye in first glance is the headline! And I think that’s the strongest feature of these advertisements created by creative agency Crescent (New Delhi, India). It’s the headline in these print ads that have a take on BalaSaheb, Raj Thackeray, Harbhajan Singh and Hilary vs. Obama.  The body copy remains the same in all the three ads displaying the plus features of the products provided by AKG World to mould the sanctum sanctorum aka ‘bathroom’ of your house! The copy is done by Amit Srivastava and credits for art can be attributed to Jagdish Singh. Jump over for remaining 2 prints. Btw, now you know whom to approach if you planning a re-deco of your personal heaven!

Source: Afaqs!

In this age of active media proliferation in our lives and society per se, advertising without social responsibility angle to it seems a tad empty! That’s why I always find it interesting to watch media campaigns that highlight the CSR (Corporate Social Responsibility) quotient of biggies in the industrial world. The latest move by Proctor & Gamble a known brand in the FMCG section displays the foresightedness of the company. Its Advercycling initiative is all about recycling advertisements (in this case vinyl billboards featuring ads on P&G’s products) into designer clothing. Thus reducing the ecological impact of P&G’s advertising strategies on our Mother Earth.

Must say, this is a creative way to reduce one’s footprint! UNICEF has also associated itself with this good work. The designs so created have been presented at BAF week and Pecha Kucha Nights Argentina. Creative agency Saatchi & Saatchi, Bogota, Colombia has helped Proctor and Gamble in transforming advertising into news. This is something worth appreciation! Isn’t it folks?
 
Source: Adsoftheworld

For a normal person blessed with all 5 senses working in sound condition what would be the experience of being visually handicapped for even a few minutes? KNGF Guidedogs and SpecSavers believe that this experience by a normal healthy person can change the life of a visually impaired one through charity. Together they have created a pair of sunglasses special for their NO VISION quality. The campaign for the company was designed by UbachsWisbrun JWT Amsterdam, The Netherlands. It involved the trying of sunglasses by prospective customers.
Hidden in the vast array of normal sunglasses were the pair of these special no vision sunglasses which when accidently tried upon by the customer will leave him/her with that insecure feeling of losing one’s sight. The purpose of this activity is to raise awareness among people and the price tag reveals about the SpecSavers’ sponsorship of KNGF Guidedogs. This promo which will run for several days in all the eighty SpecSavers stores is expected to create more sponsors and donors for the good cause.
Via: Directdaily

 
Soft drink brand Coca-cola Zero is all set to revitalize its image and get into a major (read multimillion pound) tie-up with the forthcoming bond flick! The rebranding will result in Coke-Zero becoming Coke Zero Zero 7 going in sync with the 007 film- Quantum of Solace. The creative campaign for the company is handled by Wieden & Kennedy. The campaign next month will see the launch of limited edition Coke bottles in United Kingdom. Adverts on air and on-pack promotions bearing the Zero Zero 7 tagline will circulate in global media to further boost the rebranding campaign.  
The whole image makeover will be done keeping in mind the Bond image of Daniel Craig in Quantum of Solace. The company whishes to increase its male ‘target’ audience by this move. Dubbed as Bloke Coke at the time of its initial launch two years ago, the brand ropes in the first ever global marketing partnership.
 
The company has seen a lot of revamping efforts recently before the Beijing Olympics with ‘design a coke campaign’. In general the packaging of sister brands Diet Coke and Coca-Cola (classic) underwent a change along with that of Coke Zero earlier this year. Plans to launch yet another nouveau design for the entire range by Christmas this year throughout Europe are down the pipeline. Considering the fact that Marc Foster’s Quantum of Solace premiers globally on 31 October in London, the new advertisements for Coke Zero Zero 7 which are expected in one months time are going to be equally interesting like the upcoming 22nd bond movie should be!
 
Source: Brandrepublic

You eat fruits and veggies and you take on that treadmill three times a week. Still, you might not be helping your heart much if  you have a big craze for saturated fatty stuff like cheese , butter, fried stuff etc. Your diet might be the culprit if it contains a dose of saturated fats. Yes sir, ‘Open your eyes to saturated fat’, says World Heart Federation. The latter has launched print advertising campaign comprising ads titled Croissants, Butter, Cheese and Meat. Designed by BBH (London, UK) all the prints shock you visibly as they are meant to bring you out of your-happy-go-lucky state and become aware how saturated fats can be your silent killers!

The World Heart Federation aims at arousing public interest towards prevention and control of heart diseases especially in low- and middle- income countries.  Here are the credits:
Art Directors / Copywriters: Dave Monk, Matt Waller
Photographer: Peter Lippmann and Photographers Agent: Carolyn Trayler Agency
 
More ads:

 
Source: Adsoftheworld

 

What has a chocolate bar and a conveyer belt in common? Both are the components of an interesting outdoor campaign done for Milky Way chocolate at some stores in USA. Designed by BBDO this outdoor was planned to display the unique stretching abilities of the caramel content inside the chocolate bar.

Inside the store(s), shoppers were treated to a moving demo of a Milky Way’s stretchy caramel by fixing one half of the bar on the metallic portion and the other on the moving conveyor belt. Great idea! May I dare say somewhere it also hints you that if all that stretchy caramel is not burnt up by exercising after consuming the bar will lead to a similarly stretchy and fatty paunch!
 
Via: Frederiksamuel

 
Human Trafficking is one of the dark realities of today s rapidly advancing world. Many gullible thousands of age tender and young, becomes the victim of this heinous trade today. Stop the Traffik is a global movement against this crime. The NGO has recently come up with a very powerful guerilla campaign on the streets of central London. Saatchi& Saatchi (UK) has designed this campaign showing signs and billboards talking about human sale and advertising prices with provocative lines like ‘just a short walk away’, ‘great selection of humans New & Used!”.

The campaign also involves distributing pamphlets that draw one’s attention to not only those who are grinded in this unfair and unethical trade but towards the consumers who form a vital part of this human supply chain. It breaks my heart to realize that modern man can be so brutal and selfish. That modernism only affects his superficial entities like clothes and accessories but deep within he is a dangerous animal! I’m sufficiently convinced that ‘people shouldn’t be bought & sold’ (Stop the Traffik’s Slogan). What about u?
 
 
Source: Pubaddict

Tomorrow, millions of people will participate in the largest single day run of the year-the Nike+ Human Race 10K. I thought, on the eve of such an event which will take place in 25 cities around the globe, sharing with my readers this viral video by Nike using stop motion post-it sticky notes would be a good idea. I’m sure for most of the smart readers this video isn’t a fresh one but for the sake of those who haven’t seen it yet, let me give u some insights to it. This vid is made by BBDO Argentina and is the brainchild of director Antonio Balseiro along with vital inputs from animators Carlos Balseiro, Ale de Lamas, and Pleii y Monroe.

The colorful post-it notes depict the Argentine runner who defeats participants from other countries. An equally startling performance is expected from runners of this country tomorrow. Here’s wishing good luck to all those who are participating in good will in this mega-run!

Via: Trendhunter