Ad Crunch

How often do we care about what animals behind the zoo bars think about us? Not much to be honest. Well, serious things apart if you want to have piece of the animals’ mind then read Hogle Zoo print advertisements! Created by Richter7, USA the entire campaign is a collection of wonderfully animated prints with great headlines. The witticism just bowls you over when you come across messages like these:
‘Sure, they re happy to see you. To them, you smell like meat.’
‘Good thing the zoo is such a fun place. Animals can sense fear.’
‘Like having over 200 pets. Only someone else cleans up the poop.’…

The credits are:  
Creative Directors: Gary Sume, Ryan Anderson; Art Director: Ryan Anderson
Copywriter: Gary Sume; Illustrator: Michael Slack; Executive Creative Director: Dave Newbold

 
Via: Adsoftheworld

Gone are the days when non-profit ads were seen in black and white format in print or on TV. Advertisers are today coming up with attention grabbing tactics and employing ambient & guerilla marketing for social and non-profit ads as well. Recently seen in Vancouver city (Canada) were these real handcuffs (instead of traditional locks) that locked to items displaying the message “Escape Your Criminal Record”.  This work was done by Hot Tomali for Pardons Direct Inc. The latter believes that a criminal record negatively affects one’s ability to travel, career advancement & employment opportunities, ability to be bonded and most of all one’s peace of mind! To invite those with such a record for clearing their name and provide and expert Canadian Pardon and U.S. Entry Waiver these ads have been created. I must say using ambient was a very smart strategy by Hot Tomali because these real handcuffs instead of an ad on a 2D paper have a lasting impact on one’s psyche! Three cheers for Thomas Stringham (Copywriter & Creative Director) and Richard Henderson (Art Director) who prepared these wonderful ads.
 

Via: Adland

If there’s anything that comes between you and your flashy swimwear it’s that horrible cellulite! Many a ladies just shriek at its slightest sight on their thighs or elsewhere. But worry not Nivea is there for your help. To promote its anti-cellulite crème in an unusual manner, the company wanted to do something different. So, during the Miami Fashion Week it came up with the ‘Say Goodbye Cellulite, Hello Bikini’ Challenge and used GOOD-BYE CELLULITE sofas to celebrate swimwear collection by Shay Todd.

Designed by TBWAChiatDay, New York, USA this outdoor campaign was on the lips of everyone who attended the event for these sofas break the long stretched monotony of using celebrated models for this product genre (anti-cellulite creams/lotions). The sofas emphatically speak about the success of the Nivea formula without getting into the hassles of those confusing graphs or pie charts! Here are the credits of this powerful campaign:
Art Director: Peter Unger
Creative Director/Copywriter: James Cheung
Production Manager: Joni Adams
Account Supervisor: Emily Stanford
Hand Lettering: Andre Trenier
Furniture Builder: Dune 
 
Source: Bestadsontv

Buenos Aires Zoo Advertising campaign brings to you some very interesting, creative and touching ads. Designed by Del Campo Nazca Saatchi & Saatchi these different ad campaigns “The Kangaroos have arrived”, “Now we also open at night”, “Get much more for much less” and Buenos Aires Zoo “115 Years” comprise print ads that are a visual-feast for anyone who is close to nature and loves animals!  Besides the creative agency has also produced a T.V. spot called “Together” which is a brilliant animated ad film with lovely story, perfect music and sound elements and animated monkey and polar bear. Together tells us the story of two friends who get separated geographically but are brought together again in Buenos Aires Zoo.

The Zoo which is a home to 89 species of mammals, 49 species of reptiles and 175 species of birds, with a total of over 2,500 different animal species is located in Palermo district in Buenos Aires, Argentina. Don’t forget to visit the Zoo if you plan your vacation in that country!

via: Toxel

Baking& Sweet Foods is one category for which one can make ads that are really sickeningly sweet and frilly. But thanks to Tom Kuntz, the rather unusual adverts for the Natural Confectionary Company are refreshingly witty while still holding the elements of sweetness in it! Bring on the trumpets, Mumble, Scary Bear, Posh Dinosaur (TV ads) are all very well executed with great camera work and a delightful voiceover. The ads are definitely a must see even if you don’t have a sweet tooth and know what watching these wont give you diabetes! Have a look at other ad films too:

The credits are:

Agency: Fallon, London; Executive Creative Director: Richard Flintham

Creative Associate: Dirk Van Dooren;Agency Producer: Gemma Knight
Production Company: MJZ;Creative: Matt Keon
 
Director: Tom Kuntz ;Producer: Nell Jordon
 

via: Coloribus

Nothing can beat a chilled beer in quenching thirst. Isn’t it folks? But prints on a pint / bottle of chilled beer is passé now. The modern mantra is advertise about your beer in 3D space like creative heads of Famous, Brussels  has done for Jupiler beer! The agency has erected a block of ice with inlets that contain the Jupiler Blue bottles containing the crisp beer.
Amusing to look at those who have tasted the beverage will instantly feel the craving for it when they come across this Jupiler ice block. Well, i must congratulate the crowd on the decorum they have maintained. So, thirsty kya??
 
Source: Frederiksamuel

Have you ever seen an outdoor so alive? Agency McCann-Erickson’s latest work for a new male potency drug brings forth an ad campaign called “Aroused Billboard”. The efforts are being pepped up to promote a new drug Erec-F, which is similar to the ‘Blue pill’ but claims to handle erectile dysfunction in males in a more potent manner. The claims however are yet-to-be vouched for and whether Erec-F will emerge as Viagra’s competitor only time will tell.

What is evident right now is that this ad campaign is a brilliantly executed idea of portraying issues related to sexual health of males. In a non-cheesy yet an at-your-face manner this advertising billboard has aroused the public with subtle expression of what the wonder drug can do to those who suffer from ED. As they say, good work always gets noticed!

Via: Trendhunter

Akshay Kumar ‘Singh’ is one hot property these days! The kingg’s persona wins him the country’s first ‘collaborative’ advertisement as a part of the Live Unbuttoned campaign tailor-made by Levis to launch its new 501 Jeans in the Indian market. Levis Strauss has launched an active promotional campaign including TVC and fashion shows to arouse the interest of urban Indian youth to direct, script and perform the actual adverts for the new product. The brand will organize this contest at a special website where youngsters will be asked to share their creative concepts for the forthcoming ad(s). Participants can upload videos of their previous work along with their portfolios on the website.

The winners handpicked by Akshay and Levis will get to meet the dude and even act with him in the commercials due for a November’08 release. Guys and Gals it’s a great opportunity to be part of the production team at a young age for besides acting, winners will direct, design, script & provide sound to the actual ads!!! Active promotion of the Live Unbuttoned campaign & contest have already begun from this day onwards on TV and internet. So all the young guns what are you waiting for? Let your creative juices flow for Levis and who knows yours could be the next body close to that of this sexy Khiladi! Oh btw, the TV spot seen above is produced by JWT, Bengaluru, India.
 
via: Agencyfaqs

Papa John’s has employed the services of a company called Circlemakers to promote its 100 per cent whole-wheat pizzas. And the result has been quite simply tasteful. Circlemakers specialise in producing crop circles and so they created one for Papa John’s too. The end result was so good that in- and outbound Denver international passengers couldn’t help but let their mouth water at the sight of a delectable pizza spread across six acres in a wheat field in Commerce City from the sky. 
By the way, the ad trick is not anything new. Circlemakers have done similar assignments for Microsoft, Nike, Greenpeace, Hello Kitty and The History Channel to name a few. At this point, let me tell you about Ad-Air, which is a gigantic billboard maker. Yeah, it would be a poor choice when compared to the crop circle agenda, but let us not forget what a safe bet it could be to cover up a bad wheat-shaving job.
Via adrants

 
Class and Style are being splashed across New Zealand as the Chandelier Billboard for Ford G Series comes on display. When it comes to ultra-luxe cars, the automobile maker knows how to make it well as well as, how to project it well! Bringing alive the dream of Ford Company JWT New Zealand has created this rather unique billboard with special lighting effects that highlight the glamour, glitz and sophisticated style of the G series. For this, the agency got in touch with Bootleg to produce some special chandeliers which were artistically placed over the billboard. These bright chandeliers add to the charm of the latest car model being advertised during night time.

 
This billboard also emphasizes the change in trend these days where in, agencies create different kind of ads that are made especially for nighttime display. Kudos to the team which came up with this brilliant idea! Here are the credits:  
Angus Hennah : Executive Creative Director
Rod Prosser : Art Director
Peter Ogden : Copywriter
Geoff Francis : Typographer
Simon Harper : Photographer
Geoff Francis : Retoucher
 
Source: Adland