Ad Crunch

 
Climbing heights against G forces is sure a daunting task! It is better to have all the equipment and a fair knowledge of some laws of physics before you take your call. But that’s just not enough; you need an expert’s advice too! The posters of Northern Lights Climbing Center do just that. If you are a climber and daring one at that then these prints will surely catch your attention. The good part about these adverts is that they are pretty well executed by Cottage 10 (Hinesburg Vermont, USA). The idea is direct, and the presentation style is a refreshingly ‘no-fuss’ one! The audience is well targeted making use of a medium which has a direct impact.

The messages in both the prints seem to alert you yet the straight-forward approach is quite refreshing to see.These prints were prepared by Bill Drew (Creative Director and Copywriter) and Jeremy Iaquinto (Art Director). So, are you planning to join Northern Lights Climbing Center?

 
Via: Pixelpasta

 
When it comes to creative advertising for magazines the task gets tougher for ad makers to churn out unconventional yet convincing ads. But for BPG Kuwait it seems there’s no problem in coming up with unique ideas. The proof is their work for a new brand Dlush. The product (juice/ beverage) is targeted at youth and those who are young at heart. The agency created the advertisement in a manner which gave an impression that the product (its photo actually) has been torn out of the magazine by the enthusiastic reader.

The text that follows on the adjoining page suggests that this was done because the beverage was simply too irresistible! All kudos to the neat idea and its wonderful execution! Definitely the ad is an attention grabber. The credits are:
Creative Director: Souheil Arabi
Art Director: Radwan Atwi
Account Supervisor: Plamena Koeva AND
Copywriter: Aaron Arthur
 
Via: Adblogarabia

Targeting a specific group is maybe the mindset behind IVECO’s latest ad campaign for DAILY. The ad shows the DAILY truck/van with blue collar workers standing next to it proud. The tag line says ‘Das Einsatzfahrzeug Der Profis’ which means ‘for the use of professionals’. Can’t blame the German ad maker Red Cell for being generic, perhaps they were following the demands of the client company.
My reading of the ad is that the vehicle is strong to be used by professionals only. Images of the boxmen and the construction workers reflect the rough usage that the vehicle can handle. DAILY is well suited for those who have to travel on rugged terrains with heavy equipment and not for carrying laptops and traveling on smooth city streets. A very interesting attempt, where the ad hits the target straight. There is no deviation from that!
Via adpunch

Yeah, you heard it right the Lenovo Olympics ad was created in India. We know about the optimistic chances of India winning a few medals at the Olympics, but no one expected the country to make a mark in such an unexpected way at the opening ceremony of the Games.

For those of you who didn’t know, the Lenovo (which by the way is the main Olympics sponsor) ad aired during the telecast of the opening ceremony across the world was created by the Bangalore branch of Oglivy and Mather Ltd. The “Sumo” commercial, for Lenovo’s X300 laptop, has already made its debut on YouTube and shows 200 Sumo wrestlers walking in the streets of Sydney among people dressed in their winter wear. The sumos do a jig and then make a formation like a plane, before they run and actually take off. Two of the sumos look down and curl their feet in a manner that a plane’s wheels turn up during take-off. The line follows: “Heavy on features, light in weight” Lenovo Think Pad X300.

Via livemint

 
Coca Cola is all set to gel with the locals in Pakistan with some attention-grabbing, kitschy, creatively complex Truck Art adverts. The three prints are part of a campaign that displays “A fresh new vibe on the Coke side of life”. Designed by Soho Square (Lahore), the adverts Celebrate Apni Pechaan and Style in the most colorful manner with an at-your-face appeal! All the efforts are being undertaken to promote the soft drink as now an integrated part of the local culture which reflects the acceptance of the product by the masses and how they relate to the value of this non-alcoholic beverage. 
More Prints:

The credits are:
Creative Director- Madeeha Noor; Art Director / Illustrator- Raheel Faraz AND
Copywriters- Fatima, Amna, Sha.
 
Via: adsoftheworld

 
Guide Dogs can add a whole lot of meaning to somebody’s life! This outdoor campaign speaks for it self. Designed by JWT UbachsWisbrun (Netherlands), the guide dogs of the advertising campaign are strategically incorporated in bus-stop shelters. While the idea is simple and well placed what is missing is a word or two. The message in this advert is only visual. It would have been smart to have included a few words on the organization which provides these guide dogs, how these dogs cater to the needs of special individuals with a certain kind of handicap or how one can procure them for their ailing family members /relatives. A small message would have added stars to this fairly-well thought out outdoor. Nevertheless you cant ignore this outdoor even if you are not impressed by it!  
Via: pubaddict

It is interesting to note how media is helping companies in innovative advertising styles, outdoors being one of the norms today. Junior, Brisbane (Australia) has done a creative outdoors for Treasury Casino at a bus shelter. The avert which looks like a print/poster is actually made up of 7563 dice. Placed one upon the other these dice make the adshel an innovative piece that advertises about the Casino’s philosophy – “Let The Good Times Roll”! Those responsible for this wonderful display include Steve Minon (Creative Director), Sharon Edmonston (Art Director), Misha McDonald (Copywriter) and Kurt Brutton (Agency Producer). If you are in Brisbane then, go ahead and play for a fortune!
 
Via: Coloribus

 
You are slogging over a project and you know vacation is distant. But work pressure can’t deter you from thinking about blue skies, and emerald waters, clean white sand beaches and loads of fun on them! Well then dear friend, it’s never too late to at least plan your distant vacation. So that when you finally get time, you don’t waste it by dilly-dallying over where to go and how to spend your days. To help you are Turnet ads that ad a splash to your imagination and the offers by Turnet tourism will surely help you in making up your mind.  
Created by agency Lew’LaraTBWA (Brazil), these print ads for Turnet are very refreshing to look at. The adverts are well executed. Making great use of the print medium, the ads target all those workaholic and fun seekers equally well who love to soak up sun and dive in crystal blue water bodies.

 
The image of hands is symbolically used to depict the care and hospitality provided by Turnet. Great ads that please your senses!  

Credits:
Creative Directors: Felipe Luchi, Victor Sant Anna, André Laurentino, Jaques Lewkowicz ;
Creatives: Felipe Luchi, Victor Sant Anna;
Illustrators: Cleiton Cafeu, Juarez Versolato
Photographer: Paola Oliveira, Aruba bank
Graphic Production: Marcos Pedra

 
Via: Pixelpasta

We have all seen what a sight the Beijing Olympics’ inauguration ceremony was! And it delights me to share this lovely ad film with all my readers. Based on the fervor of these mega games and comprising lovely animation, cute birdies and peppy music; the commercial from Coca Cola is a must-see video. The spirit of these games is such that even birds are affected deeply! So, they fly at different places to collect red and white straws from coke bottles and build a nest for themselves resembling the Bird’s Nest Stadium on a nearby tree overlooking the spectacular building. How wonderfully creative is the idea! Created by Wieden + Kennedy (Amsterdam), the advert is truly par excellence. The artwork, sound & music, theme…just about everything in this ad is so delightful that you really want to Live Olympic on the Coke Side of Life!
 
And the credits are:
Executive Creative Director: John Norman, Al Moseley
Agency Executive Producer: Corey Bartha
Agency Producer: Neil Henry, Elissa Singstock, Cimien Ekici
Copywriter: Dave Smith
Art Director: Pierre Janneau
Project Manager: Emma Williamson
Animation Director: Eric Lerner
VFX/Animation: Partizan
VFX Executive Producer: Isabella Parish
VFX Producer: Julie Crosbie
Editor: Russell Icke
Post Production: Munky
Audio Post Production: Wave
Production Company: Partizan
Director: Thomas Hilland
Executive Producer: Russell Curtis
Producer: Miranda Johnstone
Director of Photography: Stephen Keith-Roach
Music: Human
Music Executive Producer: Augusta Quiney, Marc Altshuler
Sound Design: Wave
Music/Sound Design: A-Bomb
 
Via: Creativity-online

Online Videos by Veoh.com
 
The latest craze among cell phone companies now-a-days seems to me is the factory production of viral videos. For one finds that to advertise about the launch of a single new model these companies, churn out virals in a wholesale manner!! First it was Sprint Instinct’s spoofs and now, following the footsteps is Nokia 6220’s LOST series. The list of spots in this series goes on like this- Lost chicken, Lost Alien, Lost Goths, Lost Pirates and Lost Packman. God! When I first saw the Lost chicken advert I was kinda sad for this cute but dejected chicken lost on the streets of town unable to find its destination. But a timely help from a personal navigator puts back the smile on chicken s face (and mine too!).

But when I clicked on the Lost Alien video and then the Lost Goths, I was utterly disappointed to find that, Work Club (London, UK) is so short of creative ideas that it made one video and with the same formula, same story line, same music, same camera angles it churned out another four vids !!! Arrrrghh…give me a break please! Honestly, I couldn’t get back my mood to watch (in full length) the left ones in this ‘Lost’ series. Thankfully there was a difference in characters and themes for all the videos. Although, the personal navigator is common to all of them and its quite ok but I don’t understand the rationale behind giving every advert the SAME treatment. Why on earth would somebody like to eat 5 different dishes in a single meal, cooked in exactly the same style? Seriously, the ad makers appear to be lost in their upstairs. Perhaps they were busy playing with the navigating features of Nokia 6220 than thinking great ideas!
 
Via: Veoh