Soft drink brand Coca-cola Zero is all set to revitalize its image and get into a major (read multimillion pound) tie-up with the forthcoming bond flick! The rebranding will result in Coke-Zero becoming Coke Zero Zero 7 going in sync with the 007 film- Quantum of Solace. The creative campaign for the company is handled by Wieden & Kennedy. The campaign next month will see the launch of limited edition Coke bottles in United Kingdom. Adverts on air and on-pack promotions bearing the Zero Zero 7 tagline will circulate in global media to further boost the rebranding campaign.
The whole image makeover will be done keeping in mind the Bond image of Daniel Craig in Quantum of Solace. The company whishes to increase its male ‘target’ audience by this move. Dubbed as Bloke Coke at the time of its initial launch two years ago, the brand ropes in the first ever global marketing partnership.
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The company which gave the slogan “A Diamond is For Ever” to the world makes an entry into the realm of creative advertising. Using 25,000 Red Roses the company has splashed a huge signboard displaying the slogan in flower font. This was an attempt to reemphasize on the supreme status of diamond as a gift option for your girlfriend/ wife. That diamonds are a girls best friend is well known but these precious stones are also known for their price!
September 1st, 2008This Milky Way Goes a Far Way!
What has a chocolate bar and a conveyer belt in common? Both are the components of an interesting outdoor campaign done for Milky Way chocolate at some stores in USA. Designed by BBDO this outdoor was planned to display the unique stretching abilities of the caramel content inside the chocolate bar.
August 30th, 2008Post-It Sticky Notes Have a Run in Nike Human Race Viral Video!
Tomorrow, millions of people will participate in the largest single day run of the year-the Nike+ Human Race 10K. I thought, on the eve of such an event which will take place in 25 cities around the globe, sharing with my readers this viral video by Nike using stop motion post-it sticky notes would be a good idea. I’m sure for most of the smart readers this video isn’t a fresh one but for the sake of those who haven’t seen it yet, let me give u some insights to it. This vid is made by BBDO Argentina and is the brainchild of director Antonio Balseiro along with vital inputs from animators Carlos Balseiro, Ale de Lamas, and Pleii y Monroe.
August 29th, 2008OOH by Books & Beyond
A lot if happening in the OOH (Out of Home) advertising front. It seems anyone wants to grab maximum attention by coming up with innovative ideas in the space on and above streets. Now look at these mega fabricated books on pole kiosks…aren’t they more interesting to look at than a yellow pages ad on a new book store? Books & Beyond has come up with such innovative outdoors. It is a new vertical by Spencer’s Retail and offers an amazing range of books. This is not all the store also sells toys, stationary and gift items. Music lovers can also visit the store for selected music and home videos from Music World.
If there’s anything that comes between you and your flashy swimwear it’s that horrible cellulite! Many a ladies just shriek at its slightest sight on their thighs or elsewhere. But worry not Nivea is there for your help. To promote its anti-cellulite crème in an unusual manner, the company wanted to do something different. So, during the Miami Fashion Week it came up with the ‘Say Goodbye Cellulite, Hello Bikini’ Challenge and used GOOD-BYE CELLULITE sofas to celebrate swimwear collection by Shay Todd.
August 29th, 2008Conscious Packaging or Conscious Exposing?
The Lush – fresh handmade cosmetics company believes in minimalism it seems! The company’s philosophy of “Conscious Packaging” includes packaging of materials/ products on a strictly necessary basis. In this age where a lot of waste is being generated only by packaging discards itself, the philosophy sure looks great! But how to tell this to your consumers? So, Lush came up with this advertising in aprons campaign where in employees (permanent or hired, I’m not sure on that!) wear only aprons during their duty time! That’s why you see the naked bums of young ladies in the photo above. When I first saw It I thought the store is following the footsteps of Comfort’s nudist ad campaign. But I was wrong! Because the company believes everything else is superfluous so its employees must wear the bare necessary clothing rather packaging to promote this new idea! Wow!
Baking& Sweet Foods is one category for which one can make ads that are really sickeningly sweet and frilly. But thanks to Tom Kuntz, the rather unusual adverts for the Natural Confectionary Company are refreshingly witty while still holding the elements of sweetness in it! Bring on the trumpets, Mumble, Scary Bear, Posh Dinosaur (TV ads) are all very well executed with great camera work and a delightful voiceover. The ads are definitely a must see even if you don’t have a sweet tooth and know what watching these wont give you diabetes! Have a look at other ad films too:
August 28th, 2008Jupiler Blue in a See through Ice Block on Streets
Nothing can beat a chilled beer in quenching thirst. Isn’t it folks? But prints on a pint / bottle of chilled beer is passé now. The modern mantra is advertise about your beer in 3D space like creative heads of Famous, Brussels has done for Jupiler beer! The agency has erected a block of ice with inlets that contain the Jupiler Blue bottles containing the crisp beer.
August 28th, 2008Outdoor Advertising Gets Alive With Erec-F ‘Aroused Billboards’!
Have you ever seen an outdoor so alive? Agency McCann-Erickson’s latest work for a new male potency drug brings forth an ad campaign called “Aroused Billboard”. The efforts are being pepped up to promote a new drug Erec-F, which is similar to the ‘Blue pill’ but claims to handle erectile dysfunction in males in a more potent manner. The claims however are yet-to-be vouched for and whether Erec-F will emerge as Viagra’s competitor only time will tell.
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