Ad Crunch

 
There’s something about youth and soft drinks that clicks together. That’s why we find adverts of soft drink companies featuring youth – soft & mushy or rebellious & angry or adventurous & even nasty! The recent adverts of FANTA are simply COOL and mark my words they are going to be a hit with tweenagers, teenagers and young adults. The ad film for Fanta Still-SECURITY ALERT has everything – animation, action, sports, thrill, and the bold Fanta Orange! Seriously, hats off to the artwork and attractive color scheme in the video. I’m so hooked to it (don’t know how many times I have seen it!).

 Well, here are the credits:  
Brand: Fanta Still; Agency: Ogilvy London
Agency Producer: Kim Parrett; Art Director: Stuart Pantoll
Copywriter: Kate Paull; Director: Tokyo Plastic
Production Company: Picasso Pictures ;Music Production - Hear No Evil, London  
Here are some more funky ads from Fanta:  

PSYOP 

 
LET THEM PLAY

Merv, Anne, Kimmy, Andre and Marco rock out in the park, turning some Killjoys into instruments of play.

CRAZY FANTA WORLD

  
Via: advertolog

Ever fantasized traveling with Sharks? Ok, swimming with Dolphins sounds reasonable but Sharks…Yaaeeekkss! Fear not, Discovery channel’s Shark Pedicab would be just perfect for you! :D  The wildlife channel has come up with a creative advertising strategy albeit one which isn’t new (after all, ad placements on public transport vehicles is a tried and tested formula for wide-reaching publicity!).
I kinda like it a lot, it’s so different. The teeth especially! The idea is a well executed one by creative director- Stefan Poulos, associate creative director- Andrew Heckel, associate art director- Alison Medland and photographer- Jill Greenberg. The pedicab will surely create ripples of excitement among kids and elders alike. I’m dying to have my share of ride upon Sharks!

Via: coloribus

Beijing Olympics are yet to start and the stiff competition among brands/official sponsors, is making the gaming scenario HOT! If Nike can do something hatke (different) then for the brand which says “Impossible is Nothing”; coming up with a distinct advertising campaign is not a Herculean task! The print adverts of Adidas are created by agency TBWATequila Hong Kong with a lot of thought that goes behind crafting a distinct campaign in the print world. All the six posters cherish the gaming spirit and sweat behind every successful international athlete. The campaign for these mega sports include magazine, outdoor and in-store posters which rejoice the Beijing moments with great visuals and patriotic one-liner slogans. I’m sure fans world over would love to have a personal copy of these print ads!

The credit for this campaign goes to:

Executive Creative Directors- John Merrifield and Mark Ringer
Copywriters- Mark Ringer and Malcolm Costain
Art director- Patrick Tom
Adidas director of brand marketing (Asia Pacific)-Celine del Genes
Designer-Hoon Kim
Photographer-Nadav Kander
Retoucher-Antony Crossfield

Via: Duncans

This one’s for all those who have been brought up by a regular feed of Hollywood flicks. The funny take over American Cinema by the Canadian one in this TV spot leaves me grinning hard. The advertisement is a part of a multimedia campaign that was created and launched by advertising agency GJP Advertising. Both the television and print ads make use of familiar images from Hollywood blockbusters in a manner that renders the adverts a funny disposition. I bet even Californian governor would grin if he watches this witty take on his Terminator !

The Canadian film fest ran from March 22 to March 25th and promoted local talent by showcasing home-grown filmmaker’s work. The filmmaker’s fest is a non-profit organization that actively celebrates and promotes the Canadian filmmaking and networking talent. The whole campaign had been very effective and now sets an example for others to devise effective multimedia campaigns for their events/ products. Good work GJP Advertising!

Via: adverbox

The most awaited sporting event of 2008, Beijing Olympics is just a few days away and media attention is pouring on it from all sides. Needless to say the official partners of the event are zooming on the advertising ramp churning out videos and adverts to gain on maximum veiwership! A few days ago this brilliant ad film by BBC (Magic Monkey) was released which is still hogging on its share of appreciation and applauds. And now, Mc Donalds has come up with its Kung Fu spot. But, the latter is a sheer disappointment. At least, I dint found it to be a second-time viewing stuff! Of course, I wasn’t expecting anything but oriental flavor. Only that the 2 kids fighting out kung fu style for a small Chicken McNugget isn’t something which I would call exciting. Created by Leo Burnett, the ad film’s tussle is a tad too similar to fight scenes of Crouching Tiger Hidden Dragon. Any way, better luck next time!

Via: Duncans

Rarely does one comes across an advertisement from a restaurant which does not brags about the delicacies it serves! And, I think, this makes the print adverts of Jacaré Grill absolutely fantastic! Done by agency Leo Burnett the posters are titled: Doctor, Robber and Judge. All the three are hilariously well executed- the graphics and the color scheme (old- burnt out look) are attention grabbers. To top it all, the funny messages written comic-style (within bubbles).

Brazil’s Jacaré Grill is a renowned eating joint which has star reviews under its belt, by NY times and likes. Now, the restaurant will get more popular because of its ace advertising campaign. Just call up your friends or family members and chillax; have some fun-time with your loved ones and when asked for a hefty bill just remember, “The only thing they can’t take away from you is a delicious meal!”

Via: pixelpasta

Ok readers, I’m still laughing over it! The vacancy is for Males only. For being the VP sales of a well known company a) Drop Your Pants and Make Sure you are in a Thong! And b) keep the office’s refrigerator filled with ice-cold Rolling Rocks!
I do know many people out there (who have seen this video) can’t escape a mini laugh although, they are happy pretending that the 50 sec TV spot is preposterous! So much so, the advert is taken off from TV. (Since when did Americans start caring about issues like Nudity in Ads?) I can’t say about girls but guys must be rolling over…and heading for a Rolling Rock, perhaps!
Ok folks, here are the credits:
Agency: Goodby, Silverstein & Partners, San Francisco
Advertiser -Latrobe Brewing Company
Product Category - Beers, Ciders, Lagers
Type - Television & Cinema
By the way, BEEE Fore you watch it make sure kids are not around!

Via: adforum

Levi’s latest moonwalker campaign is a refreshing one to see. A bunch of guys looking out for some fun with a gas cylinder, handy cams, and one of them eager enough to show off his dare-devilry! One is completely engrossed watching the antics of these young lads. I like the part, where the moonwalker senses danger and opens his zipper to get down! The fellow showed some gravity of thought (just kidding, silly!)

The ad was developed by executive creative director Chuck McBride, creative director Marty Senn, agency executive producer Jennifer Golub, agency assistant producer Bill Spangler, and copywriter Eric King at Cutwater, San Francisco. Editor Dan Oberle took care of post production and VFX was supervised by Jake Montgomery (at Method Studios). Drama is added to the viral vid by Yadnus’s music (happens to be an American dance-punk band).

“I’ll take any one
New York to London
They say “Brave men run” to the sound of a gun…..”

Via: Duncans

Feeling depressed? Then add some color to your feet. Pep up yourself with some color therapy and there’s a lot to choose from! The color splash, big bang print adverts from Havaianas are simply refreshing. The company is known for its out-of-the box guerilla marketing so far. This time picking up print as the medium and using the services of agency AlmapBBDO (São Paulo, Brazil) Havaianas has again made a very colorful statement about their comfortable footwear.

To me these prints bring so much joy (as I simply enjoy colors) that I can imagine so many good things seeing these adverts!! (You know what they say- synaesthesia).So, I’m definitely going to buy one of these. While you guys read the credits and hey you do want to know the tagline (isn’t it?) – “Your feet in heaven: semi-naked, surrounded with colors”. Splash Splash!

Creative Director: Marcello Serpa; Copywriter: Tales Bahu
Art Directors: Danilo Boer, Marcos Kotlhar; Illustrator: Gelmi
Source: pixelpasta

Readers, this is an amazing video! I’ m sure you will be spellbound like I’m for everything about this promotional advert is just perfect-great animation, lovely narrative, well structurized plot, music, theme…just perfect!
This ad is a part of BBC Sport’s Marketing campaign and titles for the forthcoming Olympic Games.
Its captivating animation reveals the traditional Chinese folklore Journey to the West and introduces Monkey, Tripitaka, Pigsy, and Sandy (the characters). The enchanting music was produced by Jamie Hewlett and Damon Albarn (Production company: Passion Pictures, Zombie Flesh Eaters). Journey to the West is an ancient   ribald tale by Wu Cheng en (written more than 500yrs ago).

The folk tale has its origins in the Ming Dynasty and has been hugely popular in China ever since. Thanks to BBC’s advert, now it is gaining popularity in the western world as well! The two minute spot is loaded with kung-fu action and I m pretty sure that Magic Monkey mania is here to stay!
BTW, here are the credits:
Agency: Red Bee Media, RKCR/Y&R
Executive Creative Director: Damon Collins
Creative: Paul Angus, Ted Heath
Director: Jamie Hewlett
Producer: Deborah Stewart, Cara Speller, Syleste Molyneaux
Animation Director: Pete Candeland, Rob Valley
Animation Producer: Emma Phillips
Music Composer & Producer: Damon Albarn
Lead Vocals: Jia Ruhan
Choir: Tianyuan Choir, Beijing
Musical Director: David Coulter, Mike Smith
Mixer: Jason Cox
Sound Studio: 750mph
Senior Engineer/Director: Andy Humphreys
Engineer: Steve Sedgewick
Via: coloribus