Ad Crunch

You wouldn’t have seen such an exciting video about Lions on Big Cat Dairy (BBC) or on Discovery Channel, as you will in this Samsung Camera advert. This ad film video tapes the activity of mighty lions and all that happens in a day’s work. Agreed, at first I was a bit taken back because of my honed skills at watching such programs on various wildlife channels. But, I could stop laughing when the video takes an unprecedented twist! In simple words, just go ahead and enjoy the ad which delivers a covert message about the product (Samsung NV24HD digicam). Read in between lines and you will learn what the 30fps feature of this model can do!

Via: adverbox

What’s common between PETA and Planet Green TV Network beyond their eco-concerns? It’s “Nudity” in their advertisements! The TV spot titled “Bank” advertising about Planet Green was created by agency Amalgamated (NY). The video shows a naked woman inside a bank striking a conversation with another fellow on electricity consumed (read wasted) in air conditioning our offices & homes because we Homo sapiens prefer to wear clothes. Her rationale is getting naked = going green = being environmentally conscious = saving our planet! HA HA HA

Really if that’s what we all should do then there’s no need for architects to design buildings as per LEED? Criticism part, the vid is funny enough in the end, when the security guard declares about his wish to be naked JLT! (Just like that) Ok people, here are the credits:

Advertiser-Discovery Communications, LLC.
Business Sector-TV/Radio Programs & Stations
Tagline-a whole new green
Length-30 seconds

Via: adforum

It seems shoe polish brands of the world love to advertise in B&W only. We all have seen the Cherry Blossom’s Famous adverts featuring Charlie Chaplin (real name Charles Chaplin) and now Shinola has done almost the same thing. Bring up the past by using some vintage posters for its advertising campaign which was handled by agency H2O Group Guatemala.
The print adverts titled: Mummy, Jack The Ripper and Frankenstein remind you of the famous German Expressionist Era when great classics like The Cabinet of Dr. Caligari and Nosferatu (movies) were made. I do like these posters for their element of horror and eerie drama.

But beyond the visuals, the idea seems to get vague when it comes to message about the product. The tagline says, “Shining shoes for 80 years”. Good enough! But what is shining from 80 years? These characters? Or the shoes these characters wear (which of course are not shown)? Only thing we can figure out is these horrible looking men are lit from a light source placed below and if the advertisers are indirectly hinting at the source being their shoes then, that’s a rather silly notion. But hey, everything is fair in love, war and the world of advertising!
Here are the Credits:
Creative Director: Julio Orozco Lanena
Art Director: Nelson Hernández
Copywriter: Julio Orozco Lanena

Via: adsoftheworld

Nothing can beat the combination of Oreo cookies and milk! The fact gets reinforced with this brilliant advertising campaign done by Draft FCB (New York) for Oreo. The Elevator ad campaign was installed in a shopping mall in NY City and it seems the crowd likes this sort of innovative outdoor advertising!
The poster advert on the above campaign reads, “The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk’s favorite cookie”.

It is interesting to note how the advertising industry is being shaped with the entry of ever-new and creative ways to launch & promote products. A 10/10 for the agency and a pack of Oreo cookies as a prize for good work!!

Credits:
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran
Chief Creative Officer: Chris Becker
Executive Creative Director: Sandy Greenberg, Terri Meyer

Via: frederiksamuel

Next time somebody tells you, “Don’t behave like an animal” don’t get offended! After all, “We’re not that different!” says so, the promotional campaign of Animal Planet series of Sky. These adverts reflect what is so elemental to us humans- our behavior. The latter has similarities with antics found in the animal kingdom.

Agency DDB has created this campaign. Although the idea is not a new one (esply. for Animal Planet) but it has been well executed. It is interesting to watch and find out with which animal species we share an archetypal connection in terms of relationships, brotherhood, fishing and even politics!

Via: pubaddict

Mac Donald’s is getting just better and better in its outdoor (advertising) campaigns. The latest one is done on a maize-field in Nebraska! The idea seems to be picked up from crop circles but nevertheless, it’s a sight to see the shaped carved out to promote Mac D’s range of coffees- Lattes, Mochas and Cappuccinos! (Mmm… did I sniff caffeine?)
The giant advert is crafted-out on a 42.6 – acre field and now is eligible to replace the previous record in 2008 Guinness World Book. Apparently, it will take 45 to 90 minutes to navigate each phase of the maze and at the end of it visitors will get a courtesy coupon. Nice picnic option for a day. Isn’t it?

Via: adweek

The arena of billboard advertising is getting interesting day by day. After, the Mac Donald’s Giant Egg comes Momen Magnum – the Bully sandwich. A pretty heavyweight champion that it is one can see the billboard crumbling under its layers laced with cheese and mayo!
Of course those who are calorie conscious and dieting for them this ad campaign is a severe teaser but love it or hate it, you simply cant ignore it of its strategic positioning across highways and streets and at busy intersections!

Credits:

Advertising Agency: Strategies, Cairo, Egypt
Creative Director: Sami Ayad
Associate Creative Director & Art Director: Bassem Sabry
Senior Graphic Designer: Walid Hanafy AND
Copywriter: Hamdy Nagiub

Source: adblogarabia

 
Ogilvy’s latest TV spot is a creative commercial featuring Comfort’s funny take on nudists. The video shows how the use of Comfort fabric Softener by the wife ruins the belief of a nudist husband!

 And here are the credits:

Advertiser: Unilever
Agency: Ogilvy Advertising, London
Tagline: “Makes clothes irresistible”
Creative Director: Alasdair Graham
Copywriter: Sue Higgs
Art Director: Sue Higgs/Tony Haigh
Director: Jim Gilchrist
Agency Producer: Russell Benson
Assistant Producer: Alexandra Haigh
Production Company: Thomas Thomas Films

Via: illegaladvertising

Mobile phones are penetrative; there’s no denying to it. They occupy our bedroom space aswell but to the limit as been exaggerated by Virgin mobile? We need to think about it.

The company’s latest print advert takes a jump in the market of lascivious ads.French agency Hemisphere Droit has done this advertisement for the mobile phone company, already known for its out-of-the-box advertising campaign (Remember, Think Hatke? Or the Candy Fox Advert on Indian TVs’?).

The strong visuals of the ad are accentuated with a message “Unlimited SMS, Your hands risk at being much occupied!”
Here are the Credits:
Creative Director: Frank tapiro, Copywriter: Christophe Lafont,
Art Director: Etienne Batard and Photographer: Vincent Dixon

Source: pixelpastahome

Disappointing is what I would tag the new July released Axe deodorant ad. The Axe: Sauce T.V. spot of half a second is just a mediocre video. Even disappointing! Especially when you have enjoyed the Chocolate Man advert by the same brand and still have it fresh in your memory. This particular video Sauce advert is done by Agency: BBH ASIA PACIFIC (Singapore). The brand is known for its deos and such products which claim to enhance your sex appeal hence the advertisements have to outline this fact as many times as possible. But atleast, a fresh concept or a new idea won’t hurt the brand’s sales& promotion. The moment the viewer watches the salad bar girl being affected by the killer instinct of the deodorant the cute-looking chap is wearing; her gimmicks with the sauce bottle are pretty much anticipated.

Only that we viewers are smart enough to figure that out but the poor kid in the video looks dumb enough to do that! Perhaps it’s a side effect of applying such a high dose of pheromones under one’s arms! J Grow up guys!! These old tricks don’t spell magic every time.
Anyway, here are the credits:
Advertiser: Unilever
Agency: Bartle Bogle Hegarty Singapore
Designer: Al Issac
Photographer: Teo Studio
Executive Creative Director: Steve Elrick,
Art Director: Joseph Tay
CD/Copywriter: Peter Callaghan
Agency Producer: Krystie Koh
Production Company: Gravity Films
Business Director - Ara Hampartsoumian
Account Director - Jeremy Bek
Account Manager - Stephanie Yip
Productions Support - Lynx Films

Check out the video here

Via Advertolog