For a normal person blessed with all 5 senses working in sound condition what would be the experience of being visually handicapped for even a few minutes? KNGF Guidedogs and SpecSavers believe that this experience by a normal healthy person can change the life of a visually impaired one through charity. Together they have created a pair of sunglasses special for their NO VISION quality. The campaign for the company was designed by UbachsWisbrun JWT Amsterdam, The Netherlands. It involved the trying of sunglasses by prospective customers.
Hidden in the vast array of normal sunglasses were the pair of these special no vision sunglasses which when accidently tried upon by the customer will leave him/her with that insecure feeling of losing one’s sight. The purpose of this activity is to raise awareness among people and the price tag reveals about the SpecSavers’ sponsorship of KNGF Guidedogs. This promo which will run for several days in all the eighty SpecSavers stores is expected to create more sponsors and donors for the good cause.
Via: Directdaily
September 2nd, 2008New Avatar of Coke Zero to Tie-Up with Next Bond Film!
Soft drink brand Coca-cola Zero is all set to revitalize its image and get into a major (read multimillion pound) tie-up with the forthcoming bond flick! The rebranding will result in Coke-Zero becoming Coke Zero Zero 7 going in sync with the 007 film- Quantum of Solace. The creative campaign for the company is handled by Wieden & Kennedy. The campaign next month will see the launch of limited edition Coke bottles in United Kingdom. Adverts on air and on-pack promotions bearing the Zero Zero 7 tagline will circulate in global media to further boost the rebranding campaign.
The whole image makeover will be done keeping in mind the Bond image of Daniel Craig in Quantum of Solace. The company whishes to increase its male ‘target’ audience by this move. Dubbed as Bloke Coke at the time of its initial launch two years ago, the brand ropes in the first ever global marketing partnership.
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September 2nd, 2008Yummy Can Be Dangerous For Your Heart!
You eat fruits and veggies and you take on that treadmill three times a week. Still, you might not be helping your heart much if you have a big craze for saturated fatty stuff like cheese , butter, fried stuff etc. Your diet might be the culprit if it contains a dose of saturated fats. Yes sir, ‘Open your eyes to saturated fat’, says World Heart Federation. The latter has launched print advertising campaign comprising ads titled Croissants, Butter, Cheese and Meat. Designed by BBH (London, UK) all the prints shock you visibly as they are meant to bring you out of your-happy-go-lucky state and become aware how saturated fats can be your silent killers!
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The company which gave the slogan “A Diamond is For Ever” to the world makes an entry into the realm of creative advertising. Using 25,000 Red Roses the company has splashed a huge signboard displaying the slogan in flower font. This was an attempt to reemphasize on the supreme status of diamond as a gift option for your girlfriend/ wife. That diamonds are a girls best friend is well known but these precious stones are also known for their price!
September 1st, 2008This Milky Way Goes a Far Way!
What has a chocolate bar and a conveyer belt in common? Both are the components of an interesting outdoor campaign done for Milky Way chocolate at some stores in USA. Designed by BBDO this outdoor was planned to display the unique stretching abilities of the caramel content inside the chocolate bar.
‘Drive Safe. Arrive Safe.’ Is the new campaign by Road Safety Council, Govt. Of Western Australia. This is by far one of the most hard-hitting campaigns I have come across on safe driving! The prints show X-rays of those with broken neck, spine and brain stem with a belt-socket integrated into these images. The latter emphasizes the need for putting on safety belts during driving not only for the one who sits behind the steering wheel but passengers as well.
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In this fast paced world of today filled with a cacophony of various sounds- harsh and loud, one doesn’t bother much about the effects these sounds can have on his/her ears. Generally, we like to keep them (ears) plugged with iPods or cell phones because we tend to take our sense of hearing for granted. Its only when we are forced to use a hearing aid that we realize how important this sense is for us. In an attempt to make the New Zealanders aware about the same the National Foundation for the Deaf has come up with a beautiful print campaign.
August 30th, 2008Know their View Too: Animated Prints of Hogle Zoo
How often do we care about what animals behind the zoo bars think about us? Not much to be honest. Well, serious things apart if you want to have piece of the animals’ mind then read Hogle Zoo print advertisements! Created by Richter7, USA the entire campaign is a collection of wonderfully animated prints with great headlines. The witticism just bowls you over when you come across messages like these:
‘Sure, they’re happy to see you. To them, you smell like meat.’
‘Good thing the zoo is such a fun place. Animals can sense fear.’
‘Like having over 200 pets. Only someone else cleans up the poop.’…
Gone are the days when non-profit ads were seen in black and white format in print or on TV. Advertisers are today coming up with attention grabbing tactics and employing ambient & guerilla marketing for social and non-profit ads as well. Recently seen in Vancouver city (Canada) were these real handcuffs (instead of traditional locks) that locked to items displaying the message “Escape Your Criminal Record”. This work was done by Hot Tomali for Pardons Direct Inc. The latter believes that a criminal record negatively affects one’s ability to travel, career advancement & employment opportunities, ability to be bonded and most of all one’s peace of mind! To invite those with such a record for clearing their name and provide and expert Canadian Pardon and U.S. Entry Waiver these ads have been created. I must say using ambient was a very smart strategy by Hot Tomali because these real handcuffs instead of an ad on a 2D paper have a lasting impact on one’s psyche! Three cheers for Thomas Stringham (Copywriter & Creative Director) and Richard Henderson (Art Director) who prepared these wonderful ads.
Via: Adland
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August 29th, 2008OOH by Books & Beyond
A lot if happening in the OOH (Out of Home) advertising front. It seems anyone wants to grab maximum attention by coming up with innovative ideas in the space on and above streets. Now look at these mega fabricated books on pole kiosks…aren’t they more interesting to look at than a yellow pages ad on a new book store? Books & Beyond has come up with such innovative outdoors. It is a new vertical by Spencer’s Retail and offers an amazing range of books. This is not all the store also sells toys, stationary and gift items. Music lovers can also visit the store for selected music and home videos from Music World.