Ad Crunch

The most awaited sporting event of 2008, Beijing Olympics is just a few days away and media attention is pouring on it from all sides. Needless to say the official partners of the event are zooming on the advertising ramp churning out videos and adverts to gain on maximum veiwership! A few days ago this brilliant ad film by BBC (Magic Monkey) was released which is still hogging on its share of appreciation and applauds. And now, Mc Donalds has come up with its Kung Fu spot. But, the latter is a sheer disappointment. At least, I dint found it to be a second-time viewing stuff! Of course, I wasn’t expecting anything but oriental flavor. Only that the 2 kids fighting out kung fu style for a small Chicken McNugget isn’t something which I would call exciting. Created by Leo Burnett, the ad film’s tussle is a tad too similar to fight scenes of Crouching Tiger Hidden Dragon. Any way, better luck next time!

Via: Duncans

Rarely does one comes across an advertisement from a restaurant which does not brags about the delicacies it serves! And, I think, this makes the print adverts of Jacaré Grill absolutely fantastic! Done by agency Leo Burnett the posters are titled: Doctor, Robber and Judge. All the three are hilariously well executed- the graphics and the color scheme (old- burnt out look) are attention grabbers. To top it all, the funny messages written comic-style (within bubbles).

Brazil’s Jacaré Grill is a renowned eating joint which has star reviews under its belt, by NY times and likes. Now, the restaurant will get more popular because of its ace advertising campaign. Just call up your friends or family members and chillax; have some fun-time with your loved ones and when asked for a hefty bill just remember, “The only thing they can’t take away from you is a delicious meal!”

Via: pixelpasta

Look at the picture of the coke can. Do you notice the bubbly-looking rings? They are meant to be a stylized version of the Olympic rings. And it makes sense as Coke is an Olympic sponsor. The Olympics has long been a brand-building platform for the Atlanta-based company, stretching back to the 1928 Amsterdam Games. And as Coca-Cola planned for the Beijing Olympics it came across and interesting trivia. When the brand was first introduced in China, its brand name in the Mandarin dialect was translated as “Delicious happiness.” They thought of taking maximum advantage of that history—and the phrase—in a digital program, “Design the World a Coke,” that focuses mainly on the social-networking space.

Says Kevin Tressler, director of Coke s worldwide sports and entertainment marketing that a social-media focus was important because, “We know the world is becoming smaller around teens and young adults in the way that they interact with people and form social groups to chat (with) and have fun,”. Digital is a core component of that larger strategy—and social networking by its very nature helps Coke connect with the “unity” theme of the Games and reinforce its positive message of happiness and refreshment.

“Design the World a Coke,” which launched a month ago and runs through September, invites consumers to glam up virtual Coke bottles, working by themselves or co-creating designs with friends. Consumers can build their own bottle artwork galleries; showcase their designs inside a larger Coke gallery; vote for their favorite designs; and post their creations on their personal Web pages. As Coke s iconic bottle is “core to the DNA of the brand,” its use here seemed a natural application, Tressler said. Coca has also created a program called WE8—which stands for “West/East” and adds the number eight, a symbol of good luck in China.

For WE8, a series of 8 limited-editions highly stylized, Coca-Cola aluminum contour bottles designed by China s 8 leading graphic artists to create different designs based on themes such as perseverance, happiness and health. Eight musicians from around the world then composed songs around each design. Those songs and designs will feature prominently in a music tour that will play in eight global cities, including London, Paris and Rio de Janeiro. (The shows will visit numerous U.S. and Chinese cities, too.)

Consumers who visit a dedicated WE8 microsite can read about the musicians, such as New York-born pop artist Lucas Prata and Italian electro-music artist Benny Benassi. They can download the music as ringtones and the graphic creations as wallpapers.

The Olympics provide an unassailable dais to drive inspiration and brand engagement. Coca-Cola also says that the strategy extends beyond the 17 days of the Beijing Games and that it’s more about how to bring inspiration to people’s daily lives and how they can drive everyday relevance off of those values.

Via Brandweek

What happens when creativity and pen-art combines with a good cause? The result is a brilliant advertising campaign by Sports Association for the Handicapped. The latter’s campaign comprise 3 adverts: all neat, simple, refreshing and effective. Congratulations to the artist who drew these line-drawings. One of the posters seems to be done by using ink-press technique.
Even more touching are the slogans:
1) Yes, running is good for the heart,
2) One foot can change someone’s life. Remember Cinderella? AND
3) Exactly when can you help us? Ready, set, go!

Here are the credits:
Advertising Agency: age. Comunicações, São Paulo, Brasil;
Creative Directors: Carlos Domingos, Paulo Pretti;
Copywriter: Ana Reber;
Illustrator: Javier Talavera;
Art Directors: Paulo Pretti, Luter Filho.

Via: adsoftheworld

Levi’s latest moonwalker campaign is a refreshing one to see. A bunch of guys looking out for some fun with a gas cylinder, handy cams, and one of them eager enough to show off his dare-devilry! One is completely engrossed watching the antics of these young lads. I like the part, where the moonwalker senses danger and opens his zipper to get down! The fellow showed some gravity of thought (just kidding, silly!)

The ad was developed by executive creative director Chuck McBride, creative director Marty Senn, agency executive producer Jennifer Golub, agency assistant producer Bill Spangler, and copywriter Eric King at Cutwater, San Francisco. Editor Dan Oberle took care of post production and VFX was supervised by Jake Montgomery (at Method Studios). Drama is added to the viral vid by Yadnus’s music (happens to be an American dance-punk band).

“I’ll take any one
New York to London
They say “Brave men run” to the sound of a gun…..”

Via: Duncans

Feeling depressed? Then add some color to your feet. Pep up yourself with some color therapy and there’s a lot to choose from! The color splash, big bang print adverts from Havaianas are simply refreshing. The company is known for its out-of-the box guerilla marketing so far. This time picking up print as the medium and using the services of agency AlmapBBDO (São Paulo, Brazil) Havaianas has again made a very colorful statement about their comfortable footwear.

To me these prints bring so much joy (as I simply enjoy colors) that I can imagine so many good things seeing these adverts!! (You know what they say- synaesthesia).So, I’m definitely going to buy one of these. While you guys read the credits and hey you do want to know the tagline (isn’t it?) – “Your feet in heaven: semi-naked, surrounded with colors”. Splash Splash!

Creative Director: Marcello Serpa; Copywriter: Tales Bahu
Art Directors: Danilo Boer, Marcos Kotlhar; Illustrator: Gelmi
Source: pixelpasta

Life becomes fragmented for those who suffer the aftereffects of drunken driving- crushed spines, broken bones, skull fractures and paraplegia. The fact is gruesome and painful enough to experience. But it has been well represented in form of a colorful collage. The adverts of Don’t Drink & Drive Campaign from Malteser Ambulance Service are neat, simple and effective. The work is done by none other than ace-advertising agency, Ogilvy & Mather (Alemanha).

Some might find these ads a bit too loud (in terms of color scheme) for such a message but I think, these adverts are beautifully executed. You just need to absorb the seriousness of the message and protect yourself. So, if you booze on a party call a cab but don’t drink and drive!

Via: pubaddict

Readers, this is an amazing video! I’ m sure you will be spellbound like I’m for everything about this promotional advert is just perfect-great animation, lovely narrative, well structurized plot, music, theme…just perfect!
This ad is a part of BBC Sport’s Marketing campaign and titles for the forthcoming Olympic Games.
Its captivating animation reveals the traditional Chinese folklore Journey to the West and introduces Monkey, Tripitaka, Pigsy, and Sandy (the characters). The enchanting music was produced by Jamie Hewlett and Damon Albarn (Production company: Passion Pictures, Zombie Flesh Eaters). Journey to the West is an ancient   ribald tale by Wu Cheng en (written more than 500yrs ago).

The folk tale has its origins in the Ming Dynasty and has been hugely popular in China ever since. Thanks to BBC’s advert, now it is gaining popularity in the western world as well! The two minute spot is loaded with kung-fu action and I m pretty sure that Magic Monkey mania is here to stay!
BTW, here are the credits:
Agency: Red Bee Media, RKCR/Y&R
Executive Creative Director: Damon Collins
Creative: Paul Angus, Ted Heath
Director: Jamie Hewlett
Producer: Deborah Stewart, Cara Speller, Syleste Molyneaux
Animation Director: Pete Candeland, Rob Valley
Animation Producer: Emma Phillips
Music Composer & Producer: Damon Albarn
Lead Vocals: Jia Ruhan
Choir: Tianyuan Choir, Beijing
Musical Director: David Coulter, Mike Smith
Mixer: Jason Cox
Sound Studio: 750mph
Senior Engineer/Director: Andy Humphreys
Engineer: Steve Sedgewick
Via: coloribus

When was the last time you donated some of your belongings or did charity? In this world of ours there’s a grand canyon between the haves and the have-nots of the society! It’s in our hands the lucky ones to do something for those who are living in extreme poverty. Their penury leaves them malnourished and those badly affected are the children. Please spare a thought and join World Food Programme which urges you to be humane. Their recent ad campaign may seem to be a boring idea to the thick-skinned individuals stricken by materialism. But, sensitive people will surely be moved by these posters titled: Village, Well and Junkyard. After all, these are true images of the unequal ways prevalent in our society.

Credits:
Tagline: Freeing them from malnutrition and poverty is in your hands.
Art Director / Illustrator: José Luis Estrada
Creative Director / Copywriter: David Cruz
Advertising Agency: Publicom Lowe Honduras
General Creative Director: Juan Jesús Martínez
Other additional credits: Graciamaria Espinal

Via: adsoftheworld

What’s common between PETA and Planet Green TV Network beyond their eco-concerns? It’s “Nudity” in their advertisements! The TV spot titled “Bank” advertising about Planet Green was created by agency Amalgamated (NY). The video shows a naked woman inside a bank striking a conversation with another fellow on electricity consumed (read wasted) in air conditioning our offices & homes because we Homo sapiens prefer to wear clothes. Her rationale is getting naked = going green = being environmentally conscious = saving our planet! HA HA HA

Really if that’s what we all should do then there’s no need for architects to design buildings as per LEED? Criticism part, the vid is funny enough in the end, when the security guard declares about his wish to be naked JLT! (Just like that) Ok people, here are the credits:

Advertiser-Discovery Communications, LLC.
Business Sector-TV/Radio Programs & Stations
Tagline-a whole new green
Length-30 seconds

Via: adforum