Ad Crunch

One girl asks the other’s opinion about the blouse she’s trying out. The other replies, “It’s so gay.” Suddenly, Hillary Duff pops up and butts into the conversation of the two girls. She gives an in-the-face admonishing to the two girls asking them point blank not to say the line ‘It’s so gay’ when what they actually mean is ‘It’s so bad.’ Duff’s character further adds, “It’s insulting.”

The TV ad, meant to correct the casual conversational expression ‘so gay’ among American teens, obviously pins itself on the star power of someone like Duff who is an icon of American teen life. She, however, does not come off as quite the teens’ age range since what her character in the TV ad does is ‘lecture’ the teens, making her seem like the teens’ eldest sister.
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Bill Gates exclaims that he’s finally found an efficient anti-virus. Arnold Schwarzenegger says that it’s better to be protected with all the soldiers around. John Lennon swoons peace and love. These are the three now famous (and absolutely hilarious) samples from the advertising print campaign for Love Con***, a Belgian product manufactured by Remed Pharma. The print campaign was created and executed by Brussels-based ad shop called Troy.

The print campaign does have mnemonic devices such as Microsoft’s Gates and anti-virus, Schwarzenegger’s war films and soldiers, and Lennon’s peace and love expression during his hippie days. For these, the Love Con*** print campaign excels and has become easily recognizable and top-of-mind. Also, the choice of Gates, Schwarzenegger, and Lennon can very well fit into the concept of ‘responsible s*x’ and use of con**** since these three are known to have taken some daunting tasks in their lives. These are all known as famous heterosexual males.
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The ad campaigns ought to be extremely eye catchy and marvellously portrayed and presented so that the customers get tempted to buy the product. Many ad agencies try to achieve this motive by making the advertisements too stunning for the target group to digest them. Many times, the customer feels repulsed by the gory presentation of the ad and its theme.

But,  Harvey Nichols has always fulfilled the audience’s expectations by almost every time, coming up with ads that are smart, intelligent and different than the regular ad campaigns. The most important point to be kept in mind is that these adf campaigns are always free of gore, horror and sex. The clean ads by the designer brand continue to attract the consumers for their wit.

The current campaign by Concept, Turkey has shown the consumer to be a new born child with his legs upside down, reiterating the tag line of the brand, “Are you ready to be reborn?”  The fashion brand asserts that the consumers would get to know a new definition of fashion, if they try out the latest collection. Therefore, they would be reborn, in terms of fashion.

It’s really an exciting and decent ad that is sure to tempt the audience to try out the collection. I will definitely do so. What about you?

Via Fashionolic

Tony Romo and the Pepsi advertise ads are put a recognizable wind on its center brand. “Tony Romo-Pepsi Lemon” colas that will punch shelve on Aug. 11. This is a limited time only advertising, Tony Romo and Pepsi soda advertises is will be accessible in together diet and usual awaiting November. A Tony Romo and Pepsi lemon representative established information of awaiting open.
Tony Tomo Pepsi Lemon

Tony Romo and Pepsi is no unfamiliar person to Pepsi Lemon. Pepsi Lemon is bend colas debuted in 2000 and that were stop in two existences previous to. PepsiCo, as well as Coca-Cola, that have been shied not present from complete time line extension in good turn of a less hazardous in-and-out approach.

The majority recently, Tony Romo and Pepsi Lemon has introduced Sierra Mist in secret red. Last year, that has been Pepsi Lemon Summer combine, stack Dew Game Fuel and Sierra haze Lemon clutch.

The latest product Pepsi Lemon is will be endorsing present Pepsi Stuff backing. Every cap of particularly obvious Pepsi NFL start will attribute a code worth twice Pepsi Stuff point.

Tony Romo and Pepsi Lemon advertise that Stuff present customers a way to gather from Pepsi leman products and that use them to cash in prize counting music downloads, Pepsi style clothes, a expedition to amazing basin and others.

Nivea’s ‘Kiss and Be Kissed’ ads have created quite a buzz, positive and negative both. Let’s start with the strength and then shall move to the demerits.

The 15-second spots evoke feelings of a warm and soft kiss. The models look young and innocent as they rush into a smooch. The Duffy music hits like ‘Mercy’, ‘Syrup & Honey’ and ‘Oh Boy’ lend their own romance to the advert with their powerful lyrics. Insiders reveal that Nivea is trying to be a part of popular culture which is probably why they have used popular music with a very popular theme. They hope that the Nivea character portrayed in the campaign builds a strong and positive connect with the consumers.

The brickbats? Well, conservatives might be uncomfortable watching the ads with kids. Let’s wait and watch for their hue and cry.
Via advertolog

My father always tells me, “A person can make his destiny with his own hands”. Well,
I m still in process of shaping mine but here I came across a wonderful ad campaign by Audi for its new release Quattro’s road handling system. The brainhand (in this case I wont say brainchild :D) behind the campaign is London’s BBH. The latter came up with print ads and a TVC which juice up a mundane topic like road grip technology by creatively employing objects like a slippery fish, a frog, hammer, crumpling paper, a sponge, an egg, soap, a small bird, a cricket ball & a bowling ball and hands (ofcourse!) in the execution of ad(s). The message is driven home effectively with the punchline: “Independent grip, intelligently applied”. Before you watch the ad film here are some prints and the credits for this entire campaign.

 
 
Audi UK head of marketing: Peter Duffy
Media planning and buying: Mediacom
Agency Producer: Jane Bessey
Production Co: Outsider, London
Director: Dom&Nic
Creative: Paul Yull/Adrian Birkinshaw
Producer: John Madsen
CD: Kevin Stark
DP: Tom Townend
Editor: Struan Clay @ Final Cut, London

Post: Framestore, London

Via: Pubaddict/ Advertolog

Everybody wants to be stylish! Here’s a clue on how you can become so – simple watch the great videos released on the launch of Adidas’ latest Low Pro Football collection. Full on attitude, full on style! This is what the shoe brand promising about its products although one look at the shoes and you may not want to look at them again! (Ugly would be a strong word, I would say, the shoes are uh…bland in their design…well, almost!) Anyway, I’m here to tell you more about the advertising campaign and not the product per se. So, the campaign done by agency Tequila consists of a series of videos shot in France that unleash the secrets of being one of the le monde by being so sexy and stylish!

The creative execution stands out in the production of these TV ad films. We get to learn about the entire range of Low Pro Football collection as the story unfolds bit-by-bit in every video. So, have a great time watching this partly classic and partly chic vids or visit the minisite and explore (the collection) more.

Secret du style n°5
by adidas_Originals

Secret du style n°3
Uploaded by adidas_Originals

Source: Dailymotion

Released last year in December this advertising campaign by Meister Leica is one of a kind in the world of advertisements on electronics & technology. The company wanted to advertise about its new camera D-Lux 3 in an unconventional manner that occupies 3D space and also, tells the customer about the quality of the product. To do this, agency Philipp und Keuntje (Hamburg, Germany) used ill defined objects and placed them in surroundings. Like this dog made out of numerous wooden pixels has an overall unfinished (i.e.; pixilated) appearance was placed in front of Meister showroom. The dog was supported by a sign board with headline reading: “See it in more detail (Packshot : ) Leica D-lux3.
This innovative strategy clearly demonstrated that when you don’t use a high definition camera like D-Lux3 what you get is an image like the pixilated dog! Here are the credits for this wonderful campaign:
Creative Directors: Diether Kerner, Oliver Ramm
Art Director: Sönke Schmidt
Production: Thomas Beecken, Realisations KG
Copywriter: Daniel Hoffmann
Account: Fedja Burmeister

Source: Adsoftheworld

It’s quite difficult at times to known what’s inside a young lad/gal’s mind. Ask parents! But it seems Los Inrockuptibles has a clue. The magazine for youth covering areas like Movies, Music& Books have come up with some witty print adverts as a part of its latest campaign to woo young readers. The prints titled Dog, Scooter and Stairs are designed by DDB (Buenos Aires, Argentina). All of them show the upstairs of youngsters being open after a severe fall. Interestingly (& jocularly) what splatters on the road are music tapes, books etc.! The refreshingly different visuals clearly nail the message down in the minds of viewers that its Los Inrockuptibles that resides in young heads :).

Well, here are the credits:
Advertising Agency: DDB, Buenos Aires, Argentina; Executive Creative Directors: Hernan Jauregui, Pablo Battle
Creative Directors: Mariano Jeger, Felipe Vieyra
Copywriter: Nicolas Chiesa; Art Director: Nicolas Chusarolo
Photographer: Juansalvarredy; Illustrator: Copypaste
Account Supervisor: Diego Blanco; Advertiser’s Supervisor: Carlos Taran

 
Source: Adland

The much awaited stylish-n-sexy lingerie range from Dita Von Teese (the burlesque actress known for her curves), will be launched next week on Sep, 23rd.However, a viral video featuring the actress in her new Wonderbra styles is making waves on the idiot box these days. The TVC named ‘Science of Sexy’ shows Dita as a scientist who discovers the gene of sexiness (which transforms into a Wonderbra while undergoing microscopic examination!). What follows next is pretty clichéd (yet much anticipated by males)—the heroine’s erotic dance in various itsy-bitsy numbers from her lingerie range!
The treatment of the viral vid feeds the typical male gaze which is unambiguously accepted by females as well. (Sigh). Anyway, when it comes to lingerie nothing much can be expected than this kind of treatment (although, the Wonderbra campaign featuring real women showing their assets on a giant billboard was an innovative one!). What I find the most funny in this video is all those poor male scientists holding props made out of ostrich feathers. Apparently the gene for sexiness seems to be gender-selective as per the video!
 
Source: Brandrepublic