Ad Crunch

Brazilian Association of OCD (ASTOC) recently launched a magazine ad campaign to raise public awareness on Obsessive Compulsive Disorder aka OCD. This is an anxiety disorder. People suffering from OCD are plagued by recurrent, unwanted thoughts (obsessions) and/or repetitive behaviors (compulsions) like handwashing, counting, checking, or cleaning. Interestingly to advertise about such a grave issue the ad design consisted of same material being repeated three times in the magazine.
The third page revealed via a sign that this is the way a person with OCD lives and behaves and that repetition wasn’t a printing error! This innovative ad was designed and created by Vitor Knijinik (Creative Director), Rodrigo Cabello (Art Director) and Lígia Mendes (Copywriter) of ENERGY, São Paulo.
 
Via: Adholik

Aimed at those people whose consumption of milk is moderate, Lauki markets the first format of milk intended for small homes: a brik half a litre of milk. Manufactured by Tetra Pak, occupy less space, weigh less and guarantee a milk always in optimal conditions. They are available in whole milk, skimmed and skimmed. To raise awareness of this format, with Publicis Lauki has developed an extensive media campaign in different media: radio, free daily newspapers, magazines and female will have several circuits outside canopies and columns.

According to Lactalis, this format could be extended to the rest of references value-added later. The target is to be targeted to those who buy milk less than once a month and they consume on average just over one litre per week, compared with 4.2 liters per week on average.

According to TNS consultant, almost half of households belong to this category. These grew by 3% in 2007 and consisting of one or two people, according to the study, often have to throw milk. This format is very common in Europe and Spain as first introduced Puleva in 1999, but then chose to withdraw, reports Alimarket.

Gone are the days of big fat Indian weddings when the inflation is hitting hard our monthly budgets. So, Asian Paints has come up with a simple Budget Shaadi plan! No, the paint company hasn’t shifted gears with respect to changing its product line. It has infact launched a tractor emulsion paint and it is in the ad film for this product that the concept of ‘Budget shaadi’ is being outlined! The funny TVC is created by Manish Bhatt and Raghu Bhat and shot by Shoojit Sircar (of Rising Sun Films). It shows how everything for the wedding has been planned according to the party’s (low) budget, be it the fake horse carrying the Dubai returned groom, snake charmers instead of musicians or even the taped mantras replacing the traditional priest!

The only thing that fits in place in this Budget Shaadi is the Asian Paint Tractor emulsion which costs less but gives finishing equivalent to expensive emulsion paint. The ad film ends on the punchline, “Yeh sirf dikhta mehnga hai.” The creative agency handling this ad is Contract Advertising (Mumbai, India). You can watch the video at agencyfaqs!

A dent on your car is like a scar on your face! It can be fixed but usually the traces can be seen. But worry not Wagstaffe Car Insurance will take care of your car dents. The ad campaign for the company emphatically points out that Wagstaffe is an expert in erasing out dents so efficiently as if nothing had happened at the first place! The prints intelligently depict so using apt visuals and a strong tagline, “Like it never happened”. A bump into a tree/lamppost/corner can be devastating but the continued car tracks shown in the adverts reinforce the message albeit in a indirect manner. Had the taut tagline not been there, the ad visuals would have been sufficiently confusing!

These clever adverts are done by Rethink (Vancouver, Canada) and here are the credits:
 
Chris Staples, Ian Grais- Creative Directors,
Yusong Zhang- Art Director,
Simon Bruyn- Copywriter,
Anthony Redpath- Photographer,
Jonathon Ceasar- Retoucher.
 
 
Source: Adofthemonth

Being tagged is what is distasteful to the urban and educated young men and women. Hanes which is now bringing its men’s, women’s and kid’s clothing to India has launched an ad campaign that boldly refutes the existence of ‘tags’. The print adverts have great graphic visuals to offer. And to match the sensibilities of modern youth is the punch line from copywriter- Shivangini Parihar, “Because the world gives you enough tags.” The splendidly done advertisements are designed by Denzil (Creative Director), Timsy Gupta (Art Director) and Pranav & Timsy (Illustrators) from creative agency McCann Erickson (Bombay).

These ads might create a stir among the closed-minded orthodox ancients of yesteryears but they are definitely going to appeal those in cities with a modern outlook towards life. After all, this is one brand of underwear that comes with no tags attached!
 
Source: Pixelpasta

This ad film addresses the serious issue of knife crime by youth. The video made by droptheweapons.org shows a young chap opening his kitchen cabinet and selecting a knife which he then carries everywhere he goes. Following him are a shrieking young lady, police investigators, doctors and a death procession. The whole video has minimal dialogues and ends with a voiceover . The latter is reinforced with text appearing onscreen that says, “Carry a knife and the consequences will follow”. The simplistic treatment of the ad film clearly demonstrates that youth is susceptible to dangerous situations if they even carry a knife.

Injuries or death may or may not happen but keeping a knife increases your chances of getting hurt by self stabbing! The organization has released other videos as well viz. “Carrying a knife - Not a good look” and “It s not a game” which can be watched on its website.  
Via: Droptheweapons

Electricity can be dangerous! The print adverts Tarantula, Cobra and Bear done for EPCOR says so. The latter is a company that looks after the electricity requirements of people in parts of Canada and United Sates. It launched a public safety ad campaign two years back to raise awareness levels among people about the dangers of being casual with electrical sockets and devices. Thus the adverts show dangerous animals of North American region with electrical sockets covering their face. The intelligent use of such vicious animals instantly gets the message across viewers. This simple and effective execution of ads makes this campaign relevant till date. The campaign was done by creative agency MacLaren McCann.

Would have been better if here the agency used a rattle snake instead of cobra for the geographical distribution of former is more in US than the latter! Anyway, here is the third ad:

 
Source: Osocio

From one of the best sources of news and information BBC here comes another service: BBC Ek Minute. The fatafat (ultra quick) news dispersal service which is now available on Radio One gives snippets of info on sports and showbiz. The advertising campaign for it has 3 print adverts titled Ek Minute 1, 2 and Ek Mulaqat. The ads cleverly relate the concept of fast food with quick news dispersal. Done by O&M, Mumbai, India the ads catch your attention with its visuals and the headline, “FAST FOOD FOR THOUGHT” and the second one “FAMOUS PEOPLE WITHOUT DISGUISE”.

BBC Ek Minute is available 5 days a week (mon-fri) on Radio One every hour from 8 in the morning to 8 in the evening. So now, you can relish infobytes on sports whenever you tune into the abovementioned radio channel. Also learn more about your favorite Bollywood personality on Sundays at 8 am and 8 pm on the same radio channel with Sanjeev Srivastava in BBC Ek Mulaqat.
 
Source: Afaqs!

 
Truth is stranger than fiction. Also, the truth is more painful than fiction. And the truth is that after a couple of drinks one’s reaction time slows down so much that it’s difficult to avoid accidents when one drives being high on spirits! China Automobile Association tells confirms this through its print advertisement. CAA also points out that just 2 drinks can diminish your attention by more than seventy five percent!!! Do you still need a reason to be reckless with your life after seeing this ad with such subtle yet alarming visuals? After all a mirror never lies!

Well, the credits for this ad go to: 
Advertising Agency: Ice Cream Communications, China; Creative Directors: Alumi Lv, Jesus Gu; Art Director: Venson Chen; Copywriters: Kevin Wang, Jesus Gu. 
 
Source: Pixelpasta

 
The world of advertising and marketing is acknowledging women today like never before. From the targeting of products at the fairer sex to making ads specially for ladies, even designing ad campaigns for products like SUV’s and laptops with a feminine edge to them is the upcoming trend these days. Carrying the trend further are the print adverts of SAB Millers new product Redd’s- an alcoholic beverage targeting urban women in Vietnam.  
 
The advertisers are capitalizing on the fact that rising standards of living coupled with raised education standards and increased freedom and mobility in the current Vietnamese society (which respects the modern sensibilities of women) will lead to an easy acceptance of their product (Redd’s beer) in the market.  The ad campaign thus features adverts titled Pee, Masturbation and Sleep.

These 3 ads unleash some of the deep seated dark secrets which are absurd realities of an  woman’s life! (some things that Vietnamese ladies cant utter otherwise). But with drinking in public being a common sight now it seems these ads capture the “we-have-arrived” mood of the pretty young ladies in Vietnam. Here are the credits:
 
Creative agency: JWT HCM city
Executive Creative Director: Ompong Remigio
Creative Director: Vancelee Teng
Designer: Pham Tuan Minh
Photographer: Pro Eye studio
Art Director: Ha Do / Vancelee Teng / Ho Hoang Quy
Copywriter: Ali Shabaz / Ompong Remigio

 
 
Source: Bestadsontv