Ad Crunch

Some print ads are ‘Hatke!’ that is different from the league and bear that spunk! Well, Tiger, Monkey and Glove belong to this category. These adverts are for AKG World -a company where the bathroom of your dreams takes shape. What meets the eye in first glance is the headline! And I think that’s the strongest feature of these advertisements created by creative agency Crescent (New Delhi, India). It’s the headline in these print ads that have a take on BalaSaheb, Raj Thackeray, Harbhajan Singh and Hilary vs. Obama.  The body copy remains the same in all the three ads displaying the plus features of the products provided by AKG World to mould the sanctum sanctorum aka ‘bathroom’ of your house! The copy is done by Amit Srivastava and credits for art can be attributed to Jagdish Singh. Jump over for remaining 2 prints. Btw, now you know whom to approach if you planning a re-deco of your personal heaven!

Source: Afaqs!

Getting so close to reality on streets is the latest offering from animal activists that are adding new dimensions to CSR (Corporate Social Responsibility) ads for environmental issues. Lush Fresh Handmade Cosmetics- a company that produces organic cosmetic and beauty products have collaborated with Sea Shepherd Conservation Society. The latter was formally incorporated in 1981 in the state of Oregon (United States) and works for conserving shark populations across the world. Together these two produced an at-your-face; bold and hard-hitting campaign a few days ago. The creative execution of the campaign involved participation by Lush employee and performance artist Alice Newstead who got her skin pierced with shark hooks. She then chose to be suspended from the window’s ceiling inside the Lush’s Regent Street shop (London, UK).

This gory illustration was done to remind people how gruesome the fight for survival is for these marine creatures. In wild, no body can outrun a shark’s ferocity but man has a penchant for killing these magnificent fishes for things such as shark fin soup! Lush Cosmetics has created a Shark Fin Soap exclusively for this campaign. The soap made up of seaweed extracts and a cardboard shark fin, is being advertised along with this message to save the sharks. The company will churn out exactly the same number of soaps as are the number of victim sharks killed by humans. It has announced to forward the proceeds of sales from this soap to the Sea Shepherd Conservation Society. The video shows the progress of the campaign.

 
 
Via: Osocio

For a normal person blessed with all 5 senses working in sound condition what would be the experience of being visually handicapped for even a few minutes? KNGF Guidedogs and SpecSavers believe that this experience by a normal healthy person can change the life of a visually impaired one through charity. Together they have created a pair of sunglasses special for their NO VISION quality. The campaign for the company was designed by UbachsWisbrun JWT Amsterdam, The Netherlands. It involved the trying of sunglasses by prospective customers.
Hidden in the vast array of normal sunglasses were the pair of these special no vision sunglasses which when accidently tried upon by the customer will leave him/her with that insecure feeling of losing one’s sight. The purpose of this activity is to raise awareness among people and the price tag reveals about the SpecSavers’ sponsorship of KNGF Guidedogs. This promo which will run for several days in all the eighty SpecSavers stores is expected to create more sponsors and donors for the good cause.
Via: Directdaily

 
Soft drink brand Coca-cola Zero is all set to revitalize its image and get into a major (read multimillion pound) tie-up with the forthcoming bond flick! The rebranding will result in Coke-Zero becoming Coke Zero Zero 7 going in sync with the 007 film- Quantum of Solace. The creative campaign for the company is handled by Wieden & Kennedy. The campaign next month will see the launch of limited edition Coke bottles in United Kingdom. Adverts on air and on-pack promotions bearing the Zero Zero 7 tagline will circulate in global media to further boost the rebranding campaign.  
The whole image makeover will be done keeping in mind the Bond image of Daniel Craig in Quantum of Solace. The company whishes to increase its male ‘target’ audience by this move. Dubbed as Bloke Coke at the time of its initial launch two years ago, the brand ropes in the first ever global marketing partnership.
 
The company has seen a lot of revamping efforts recently before the Beijing Olympics with ‘design a coke campaign’. In general the packaging of sister brands Diet Coke and Coca-Cola (classic) underwent a change along with that of Coke Zero earlier this year. Plans to launch yet another nouveau design for the entire range by Christmas this year throughout Europe are down the pipeline. Considering the fact that Marc Foster’s Quantum of Solace premiers globally on 31 October in London, the new advertisements for Coke Zero Zero 7 which are expected in one months time are going to be equally interesting like the upcoming 22nd bond movie should be!
 
Source: Brandrepublic

You eat fruits and veggies and you take on that treadmill three times a week. Still, you might not be helping your heart much if  you have a big craze for saturated fatty stuff like cheese , butter, fried stuff etc. Your diet might be the culprit if it contains a dose of saturated fats. Yes sir, ‘Open your eyes to saturated fat’, says World Heart Federation. The latter has launched print advertising campaign comprising ads titled Croissants, Butter, Cheese and Meat. Designed by BBH (London, UK) all the prints shock you visibly as they are meant to bring you out of your-happy-go-lucky state and become aware how saturated fats can be your silent killers!

The World Heart Federation aims at arousing public interest towards prevention and control of heart diseases especially in low- and middle- income countries.  Here are the credits:
Art Directors / Copywriters: Dave Monk, Matt Waller
Photographer: Peter Lippmann and Photographers Agent: Carolyn Trayler Agency
 
More ads:

 
Source: Adsoftheworld

The company which gave the slogan “A Diamond is For Ever” to the world makes an entry into the realm of creative advertising. Using 25,000 Red Roses the company has splashed a huge signboard displaying the slogan in flower font. This was an attempt to reemphasize on the supreme status of diamond as a gift option for your girlfriend/ wife. That diamonds are a girls best friend is well known but these precious stones are also known for their price!

Nevertheless to bring  them back in vogue as the ultimate gift option for the one whom you love so much De Beers used the classic love symbol-red roses  for this outdoor. Here’s an interesting video giving more insights into the whole exercise. 

via: Trendhunter

 

What has a chocolate bar and a conveyer belt in common? Both are the components of an interesting outdoor campaign done for Milky Way chocolate at some stores in USA. Designed by BBDO this outdoor was planned to display the unique stretching abilities of the caramel content inside the chocolate bar.

Inside the store(s), shoppers were treated to a moving demo of a Milky Way’s stretchy caramel by fixing one half of the bar on the metallic portion and the other on the moving conveyor belt. Great idea! May I dare say somewhere it also hints you that if all that stretchy caramel is not burnt up by exercising after consuming the bar will lead to a similarly stretchy and fatty paunch!
 
Via: Frederiksamuel

‘Drive Safe. Arrive Safe.’ Is the new campaign by Road Safety Council, Govt. Of Western Australia. This is by far one of the most hard-hitting campaigns I have come across on safe driving! The prints show X-rays of those with broken neck, spine and brain stem with a belt-socket integrated into these images. The latter emphasizes the need for putting on safety belts during driving not only for the one who sits behind the steering wheel but passengers as well.

All kudos to Marketforce (Perth, Australia) for designing great ads with strong visuals and appropriate text. The credit goes to:
Executive Creative Director: Andrew Tinning
Art Directors: Steve Lorimer, Andrew Tinning
Copywriters: Steve Lorimer, Tom Wilson
Account Service: Erin Baker, Carrick Robinson, Sharyn Boer
Account Coordinator: Lauren Humphries
Retoucher: Madeleine de Pierres.
 
Via: PixelPasta

In this fast paced world of today filled with a cacophony of various sounds- harsh and loud, one doesn’t bother much about the effects these sounds can have on his/her ears. Generally, we like to keep them (ears) plugged with iPods or cell phones because we tend to take our sense of hearing for granted. Its only when we are forced to use a hearing aid that we realize how important this sense is for us.  In an attempt to make the New Zealanders aware about the same the National Foundation for the Deaf has come up with a beautiful print campaign.

Designed by DDB these ads tell you that it’s the little things that can actually cause great damage to one’s hearing system. The adverts are titled Train, Truck and Plane. The credit for these non-profit ads goes to:  
Toby Talbot (Executive Creative Director); Hannah Jo Heffernan (Designer)
Mike Davison (Head of Art); Karen Maurice-O Leary (Art Director) AND
Verity Butt (Copywriter)

 
 
Via: Commercial-archive

How often do we care about what animals behind the zoo bars think about us? Not much to be honest. Well, serious things apart if you want to have piece of the animals’ mind then read Hogle Zoo print advertisements! Created by Richter7, USA the entire campaign is a collection of wonderfully animated prints with great headlines. The witticism just bowls you over when you come across messages like these:
‘Sure, they re happy to see you. To them, you smell like meat.’
‘Good thing the zoo is such a fun place. Animals can sense fear.’
‘Like having over 200 pets. Only someone else cleans up the poop.’…

The credits are:  
Creative Directors: Gary Sume, Ryan Anderson; Art Director: Ryan Anderson
Copywriter: Gary Sume; Illustrator: Michael Slack; Executive Creative Director: Dave Newbold

 
Via: Adsoftheworld