Ad Crunch

Gone are the days when non-profit ads were seen in black and white format in print or on TV. Advertisers are today coming up with attention grabbing tactics and employing ambient & guerilla marketing for social and non-profit ads as well. Recently seen in Vancouver city (Canada) were these real handcuffs (instead of traditional locks) that locked to items displaying the message “Escape Your Criminal Record”.  This work was done by Hot Tomali for Pardons Direct Inc. The latter believes that a criminal record negatively affects one’s ability to travel, career advancement & employment opportunities, ability to be bonded and most of all one’s peace of mind! To invite those with such a record for clearing their name and provide and expert Canadian Pardon and U.S. Entry Waiver these ads have been created. I must say using ambient was a very smart strategy by Hot Tomali because these real handcuffs instead of an ad on a 2D paper have a lasting impact on one’s psyche! Three cheers for Thomas Stringham (Copywriter & Creative Director) and Richard Henderson (Art Director) who prepared these wonderful ads.
 

Via: Adland

A lot if happening in the OOH (Out of Home) advertising front. It seems anyone wants to grab maximum attention by coming up with innovative ideas in the space on and above streets. Now look at these mega fabricated books on pole kiosks…aren’t they more interesting to look at than a yellow pages ad on a new book store? Books & Beyond has come up with such innovative outdoors. It is a new vertical by Spencer’s Retail and offers an amazing range of books. This is not all the store also sells toys, stationary and gift items. Music lovers can also visit the store for selected music and home videos from Music World.

The first Books & Beyond store was launched in Megacity Mall Gurgaon in 2007. Well I m definitely going to visit the store when it opens in Delhi as Books & Beyond is now about to launch many stores across the country to expand its base among book lovers and readers.  
 
Via: Agencyfaqs

If there’s anything that comes between you and your flashy swimwear it’s that horrible cellulite! Many a ladies just shriek at its slightest sight on their thighs or elsewhere. But worry not Nivea is there for your help. To promote its anti-cellulite crème in an unusual manner, the company wanted to do something different. So, during the Miami Fashion Week it came up with the ‘Say Goodbye Cellulite, Hello Bikini’ Challenge and used GOOD-BYE CELLULITE sofas to celebrate swimwear collection by Shay Todd.

Designed by TBWAChiatDay, New York, USA this outdoor campaign was on the lips of everyone who attended the event for these sofas break the long stretched monotony of using celebrated models for this product genre (anti-cellulite creams/lotions). The sofas emphatically speak about the success of the Nivea formula without getting into the hassles of those confusing graphs or pie charts! Here are the credits of this powerful campaign:
Art Director: Peter Unger
Creative Director/Copywriter: James Cheung
Production Manager: Joni Adams
Account Supervisor: Emily Stanford
Hand Lettering: Andre Trenier
Furniture Builder: Dune 
 
Source: Bestadsontv

The Lush – fresh handmade cosmetics company believes in minimalism it seems! The company’s philosophy of “Conscious Packaging” includes packaging of materials/ products on a strictly necessary basis. In this age where a lot of waste is being generated only by packaging discards itself, the philosophy sure looks great! But how to tell this to your consumers? So, Lush came up with this advertising in aprons campaign where in employees (permanent or hired, I’m not sure on that!) wear only aprons during their duty time! That’s why you see the naked bums of young ladies in the photo above. When I first saw It I thought the store is following the footsteps of Comfort’s nudist ad campaign. But I was wrong! Because the company believes everything else is superfluous so its employees must wear the bare necessary clothing rather packaging to promote this new idea! Wow!
 
Then why is this cosmetics company (that says “B never too busy to be Beautiful”) there in existence at the first place! For haven’t we heard beauty is skin deep? And most of us know these soaps, lotions and crèmes just happen to beautify you superfluously and not within! Perhaps the company does need a good creative lead to advertise in a non-clichéd manner for propagating this philosophy. These days, it seems people just need slightest reason to drop their clothes for advertising purposes.huh!
 
Via: Pubaddict

Buenos Aires Zoo Advertising campaign brings to you some very interesting, creative and touching ads. Designed by Del Campo Nazca Saatchi & Saatchi these different ad campaigns “The Kangaroos have arrived”, “Now we also open at night”, “Get much more for much less” and Buenos Aires Zoo “115 Years” comprise print ads that are a visual-feast for anyone who is close to nature and loves animals!  Besides the creative agency has also produced a T.V. spot called “Together” which is a brilliant animated ad film with lovely story, perfect music and sound elements and animated monkey and polar bear. Together tells us the story of two friends who get separated geographically but are brought together again in Buenos Aires Zoo.

The Zoo which is a home to 89 species of mammals, 49 species of reptiles and 175 species of birds, with a total of over 2,500 different animal species is located in Palermo district in Buenos Aires, Argentina. Don’t forget to visit the Zoo if you plan your vacation in that country!

via: Toxel

 
United Colors of Benetton has another feather in its cap when it comes to presenting ads that not only speak about their products but about cross-cultural issues. The latest entry in Benetton world is that of China. Featured in a 2page print ad are a Chinese soldier and a Tibetan monk praying together for the victims of the recent and devastating Sichuan earthquake. The word “VICTIMS” is emblazoned across the top of the ad in large black letters alongwith some grey blotches that remind about the unfortunate calamity. The ad was printed in Le Monde (French news paper) and leading Italian newspapers. To popularize these concerns T-shirts of the image are on sale at Benetton stores.

As the Benetton spokeswoman clarifies the air to media over her company’s non-partisan attitude over the  China-Tibet issue the print ad campaign reflects the spirit of peace, tolerance, and peaceful coexistence between people belonging to different countries. The Prayer campaign was launched precisely at the opening ceremony of the Beijing Olympics to celebrate the games and spread this universal message in a straightforward manner. This campaign has in it what it takes to make a lasting impression and will be long cherished  just like the memories of this year’s Olympic Games!

 
Source: Pubaddict

Have you ever seen an outdoor so alive? Agency McCann-Erickson’s latest work for a new male potency drug brings forth an ad campaign called “Aroused Billboard”. The efforts are being pepped up to promote a new drug Erec-F, which is similar to the ‘Blue pill’ but claims to handle erectile dysfunction in males in a more potent manner. The claims however are yet-to-be vouched for and whether Erec-F will emerge as Viagra’s competitor only time will tell.

What is evident right now is that this ad campaign is a brilliantly executed idea of portraying issues related to sexual health of males. In a non-cheesy yet an at-your-face manner this advertising billboard has aroused the public with subtle expression of what the wonder drug can do to those who suffer from ED. As they say, good work always gets noticed!

Via: Trendhunter

Akshay Kumar ‘Singh’ is one hot property these days! The kingg’s persona wins him the country’s first ‘collaborative’ advertisement as a part of the Live Unbuttoned campaign tailor-made by Levis to launch its new 501 Jeans in the Indian market. Levis Strauss has launched an active promotional campaign including TVC and fashion shows to arouse the interest of urban Indian youth to direct, script and perform the actual adverts for the new product. The brand will organize this contest at a special website where youngsters will be asked to share their creative concepts for the forthcoming ad(s). Participants can upload videos of their previous work along with their portfolios on the website.

The winners handpicked by Akshay and Levis will get to meet the dude and even act with him in the commercials due for a November’08 release. Guys and Gals it’s a great opportunity to be part of the production team at a young age for besides acting, winners will direct, design, script & provide sound to the actual ads!!! Active promotion of the Live Unbuttoned campaign & contest have already begun from this day onwards on TV and internet. So all the young guns what are you waiting for? Let your creative juices flow for Levis and who knows yours could be the next body close to that of this sexy Khiladi! Oh btw, the TV spot seen above is produced by JWT, Bengaluru, India.
 
via: Agencyfaqs

Papa John’s has employed the services of a company called Circlemakers to promote its 100 per cent whole-wheat pizzas. And the result has been quite simply tasteful. Circlemakers specialise in producing crop circles and so they created one for Papa John’s too. The end result was so good that in- and outbound Denver international passengers couldn’t help but let their mouth water at the sight of a delectable pizza spread across six acres in a wheat field in Commerce City from the sky. 
By the way, the ad trick is not anything new. Circlemakers have done similar assignments for Microsoft, Nike, Greenpeace, Hello Kitty and The History Channel to name a few. At this point, let me tell you about Ad-Air, which is a gigantic billboard maker. Yeah, it would be a poor choice when compared to the crop circle agenda, but let us not forget what a safe bet it could be to cover up a bad wheat-shaving job.
Via adrants

 
Creating advertisements on toys for children might be considered a child’s play by some. But a lot of thought goes into it is reflected by the controversial ad campaign of Toys R Us. The print adverts are rather different showing not cutie-pies with their toys but harsh realities of a soldier’s life in Iraq. The campaign is titled “Troops Out of Iraq”. While info on credits of the ads is not available to me, I can say one thing for sure, the ads for toy guns are given a very mature treatment. The visuals do move you…but will these be effective on children remains to be tested! However their parents might opt for Toys R Us in good faith and concern for those soldiers who couldn’t make it back home.

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Via: Adverbox