Ad Crunch

Your kid is surfing on the internet and you are happily taking on the chores of your house. But you can’t afford to be negligent, as perverts are lurking the internet and your innocent child is vulnerable. Becoming a victim of pedophilia can be a horrible thing for your kid. And seen generally, it’s often difficult for small kids to report about such a thing to their parents fearing that they might not be believed and might even get reprimanded. Concerns about child safety on internet are just and on the rise these days. In an attempt to spread more awareness on this topic among those happy-go-lucky parents who are contended enough to teach their children how to surf but are carefree to tell them about the dark side of this technology.

These print adverts by the iG group focus on alarming parents in a gentle manner. Created by Neogama/BBH (Brazil), the visuals are very creative but the tagline is a bit weak. Although, approaching such an issue in a non-explicit manner, it is a big challenge. In that ways, the agency surely needs a pat on the back! Besides, the real triumph will be measured when the cases of child pornography and other heinous child abuse crimes will decrease owning to awareness generated by these adverts and an active parental control. Parents its time you pull up your socks!

Via: pubaddict

 
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When mobiles can enable you to make short movies then the idea of launching a mobile phone by a movie–like advertisement is something not to be surprised upon. Sprint Instinct has decided to advertise and market its latest mobile phone using spoofs upon some typical film clichés. Union Editorial has helped the company to prepare trailer-style TV Spots titled: HORROR, ROMANCE and LAUNCH.
All the three spots are funny in their own rights but are kinda predictable too! Romance tackles the dilemma of a lady who has ungodly expectations from her carrier (of course men are too ordinary to have expectations from! ). In Horror, the entire narrative is like you are watching one of those out-of-college kinds trapped in some murder mystery stories. And Launch features a couple’s car chase.

The thing to be asked here is, does this kind of advertising pays off? Ok, spoofs are the norm these days and are widely entertained but only IF they are witty enough. Mostly, one comes across spoofs that sell stale ideas! So far as Sprint Instinct’s report card is concerned, the product can be a hit in the market only for its features. The adverts, sorry to say, are not the kinds which you would like to watch again and again in case they are picked for brand recalling on TV sets.

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Via: adgabber

Having being tainted as BAD isn’t all that bad after all! The Brisbane Advertising and Design Club has taken an initiative to prove just that. The club maintains its say on the fact that although people think otherwise about their industry but it sure does have a big heart! One ready to help those in need and thus BAD has come up with a BAD Charity Heart campaign. The print advert developed for the campaign is done by
creative director/copywriter Rem Bruijn, art director Aaron Nielsen, photographer Florian Groehn and retoucher Danny Josyln at Make (Brisbane, Australia). The visuals of the advertisement can lead to nausea among the weak hearts. But it is a very bold message and I think it fits the theme! The Big Heart Charity Fun Run as sponsored by the BADies will take place on September 7. Here’s how you could be a part of it as well. Invite co-workers, friends, family members, clients and suppliers, form a team and register it at heartofgold at badclub.com.au. This is a great chance to raise money for the charities that you associate yourself with. Just work together and see what it leads to!

Via: Duncans

 Greenpeace Germany tells you how your love and a bit of an outdoor mushy stuff can save world’s green cover- forests. It has launched a mission for all you people who love to Love and who love the diverse beauty of a forest. To encourage you is the ‘forest love spot’ – a very suggestive video which displays human passion and love- how we just loose ourselves in these wonderful lush forests. All you have to do is take pictures or make videos of yourself or your friends spreading the love in a forest. Then submit your work (pics) in the Flickr group or posts your green videos there. Winners will be featured in a Greenpeace video that will be shown to the EU commission. So go ahead spread love and passion…and SAVE FORESTS for our future. And before you call your sweetheart for a photo shoot have a look at the video underneath!

Soaring worldwide inflation has hit the markets badly but it can’t deter construction companies from advertising about themselves. Tal’at Mustapha Construction’s ad campaign is a beautiful juxtaposition of today& tomorrow. The prints have beautiful landscapes, golf courses, swimming pools etc on surface creatively merged with the machinery, materials, boulders and likes. With these ads, one can marvel at the Egyptian advertising as well. The country is already a famous destination for tourists.
The creative images are reinforced by a positive tagline, ‘We Build For The Future. ’
The campaign truly promises a beautiful tomorrow, a well carved-out future.
Here are the Credits:
Advertising Agency: Strategies, Cairo, Egypt
Creative Director / Art Director: Ahmed Mokhtar

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Via: pixelpasta

We all love to pepper our days with pop, politics, celebrities, scandals, style, glitz, hip-hop and all things sugary and spicy. To feed us, the patrons of media are there especially, the moguls of fashion& gossip magazines. We love them and they love us! And we love their adverts too and they love to dish out such advertisements as Radar mag’s print ad campaign. The latter comprises 3 prints viz. Intolerance Bug, Plastic Surgery Fairy and DUI Bunny. All of them have the effervescence of a soda-pop! Created by Walrus (NY, USA) the adverts reflect the young and peppy spirits of the magazine. You can relate to the ads very well if you are a regular reader of RADAR. Even if you aren’t the ads interest you enough to atleast visit their website once and read their juicy stories (Like I did!) 

Credits:
Creative Director: Deacon Webster; Art Director: Mary O Keefe
Copywriter: Fred Kovey; Illustrator: Chris Roth

Via: adsoftheworld

Ever fantasized traveling with Sharks? Ok, swimming with Dolphins sounds reasonable but Sharks…Yaaeeekkss! Fear not, Discovery channel’s Shark Pedicab would be just perfect for you! :D  The wildlife channel has come up with a creative advertising strategy albeit one which isn’t new (after all, ad placements on public transport vehicles is a tried and tested formula for wide-reaching publicity!).
I kinda like it a lot, it’s so different. The teeth especially! The idea is a well executed one by creative director- Stefan Poulos, associate creative director- Andrew Heckel, associate art director- Alison Medland and photographer- Jill Greenberg. The pedicab will surely create ripples of excitement among kids and elders alike. I’m dying to have my share of ride upon Sharks!

Via: coloribus

She is a dowry victim-abused and battered. “Help her! Be her voice. Each day, some twenty Indian women are tortured, stabbed, hung or burned. That s over 7000 dowry deaths per year!” Since, the victim has no voice, who will come forward to help her? YOU! This message hits you across your face when you see the OOH done by Bhadra Communications (Bangalore, India) for Vimochan Development Society.
The Indian society is still suffocating with evils like caste system and dowry. The latter takes a toll on the country’s female population- a major % of which still goes on enduring atrocities at the hand of their in-laws in this modern age. The scenario and facts are heartening. But you can make a difference. The body copy of the poster ad says, “You can help, by speaking out against abuse when you encounter it.”
The campaign is done innovatively to make the best possible use of OOH communication to highlight the plight of Indian women subjected horrors of mental and physical abuse. To make this campaign widespread, the interactive creative is hung in public places. This kind of at-you-face strategy helps in engraving such media messages on the psyche of common man. When the rope is removed by any viewer, the actual message gets revealed.

One can find the visual dramatization of dowry deaths (the interactive creative) on car door handles, tea-bag tags, bike handlebars, public transportation, on benches in a park and the likes. Bhadra Communications certainly deserves a round of applause for its brilliant and creative advertising but the true reward would be, when there is a positive change in the grim situation of dowry victims, as a result of this OOH campaign.

Credits: Art Director: Siju S Nair, Copywriter: Dominic J L Satur / Siju S Nair

Via: commercial-archive

Beijing Olympics are yet to start and the stiff competition among brands/official sponsors, is making the gaming scenario HOT! If Nike can do something hatke (different) then for the brand which says “Impossible is Nothing”; coming up with a distinct advertising campaign is not a Herculean task! The print adverts of Adidas are created by agency TBWATequila Hong Kong with a lot of thought that goes behind crafting a distinct campaign in the print world. All the six posters cherish the gaming spirit and sweat behind every successful international athlete. The campaign for these mega sports include magazine, outdoor and in-store posters which rejoice the Beijing moments with great visuals and patriotic one-liner slogans. I’m sure fans world over would love to have a personal copy of these print ads!

The credit for this campaign goes to:

Executive Creative Directors- John Merrifield and Mark Ringer
Copywriters- Mark Ringer and Malcolm Costain
Art director- Patrick Tom
Adidas director of brand marketing (Asia Pacific)-Celine del Genes
Designer-Hoon Kim
Photographer-Nadav Kander
Retoucher-Antony Crossfield

Via: Duncans

This one’s for all those who have been brought up by a regular feed of Hollywood flicks. The funny take over American Cinema by the Canadian one in this TV spot leaves me grinning hard. The advertisement is a part of a multimedia campaign that was created and launched by advertising agency GJP Advertising. Both the television and print ads make use of familiar images from Hollywood blockbusters in a manner that renders the adverts a funny disposition. I bet even Californian governor would grin if he watches this witty take on his Terminator !

The Canadian film fest ran from March 22 to March 25th and promoted local talent by showcasing home-grown filmmaker’s work. The filmmaker’s fest is a non-profit organization that actively celebrates and promotes the Canadian filmmaking and networking talent. The whole campaign had been very effective and now sets an example for others to devise effective multimedia campaigns for their events/ products. Good work GJP Advertising!

Via: adverbox