Gone are the days when non-profit ads were seen in black and white format in print or on TV. Advertisers are today coming up with attention grabbing tactics and employing ambient & guerilla marketing for social and non-profit ads as well. Recently seen in Vancouver city (Canada) were these real handcuffs (instead of traditional locks) that locked to items displaying the message “Escape Your Criminal Record”. This work was done by Hot Tomali for Pardons Direct Inc. The latter believes that a criminal record negatively affects one’s ability to travel, career advancement & employment opportunities, ability to be bonded and most of all one’s peace of mind! To invite those with such a record for clearing their name and provide and expert Canadian Pardon and U.S. Entry Waiver these ads have been created. I must say using ambient was a very smart strategy by Hot Tomali because these real handcuffs instead of an ad on a 2D paper have a lasting impact on one’s psyche! Three cheers for Thomas Stringham (Copywriter & Creative Director) and Richard Henderson (Art Director) who prepared these wonderful ads.
Via: Adland
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August 29th, 2008Conscious Packaging or Conscious Exposing?
The Lush – fresh handmade cosmetics company believes in minimalism it seems! The company’s philosophy of “Conscious Packaging” includes packaging of materials/ products on a strictly necessary basis. In this age where a lot of waste is being generated only by packaging discards itself, the philosophy sure looks great! But how to tell this to your consumers? So, Lush came up with this advertising in aprons campaign where in employees (permanent or hired, I’m not sure on that!) wear only aprons during their duty time! That’s why you see the naked bums of young ladies in the photo above. When I first saw It I thought the store is following the footsteps of Comfort’s nudist ad campaign. But I was wrong! Because the company believes everything else is superfluous so its employees must wear the bare necessary clothing rather packaging to promote this new idea! Wow!
August 23rd, 2008HBO Seeks “True Blood” In New Ad
HBO was looking for some cutting edge advertising for its new “True Blood” series, and so entered Campfire. The agency created a spectacular insider campaign that had them sending mails all through May to vampire bloggers and science fiction geeks. And the mail was a piece of art with a message in an invented ancient language, which lead recipients to the website, www.bloodycopy.com. There was more. On the website, an enigmatic gatekeeper stood bold allowing only “true vampires” to get access.
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August 18th, 2008Float With Lacoste
Lacoste’s new ad campaign is cool and with the times. The visual impact is both surreal and long lasting. Against the backdrop of the skies, a bunch of youngsters are shown to be floating ahead. Their confidence is contagious and the comfort they feel in their clothes (please read Lacoste) is evident. So, the ad is trying to say that the latest collection by Lacoste is light and comfortable, making it the right choice for the youth today who are aiming for the skies.
August 13th, 2008Invest In Nature, Have A Better Life
Bank of the Planet does not believe in preaching, it is plain simple facts that they like to go by. That’s their approach in the latest ad they created. It does not elucidate the pros and cons of ignoring mother nature. It does not even ask you to save the environment because there are very few of us who actually realize the consequences of our actions as they harm nature.
August 12th, 2008IVECO Hits Target Straight
Targeting a specific group is maybe the mindset behind IVECO’s latest ad campaign for DAILY. The ad shows the DAILY truck/van with blue collar workers standing next to it proud. The tag line says ‘Das Einsatzfahrzeug Der Profis’ which means ‘for the use of professionals’. Can’t blame the German ad maker Red Cell for being generic, perhaps they were following the demands of the client company.
August 12th, 2008Get Used To Mobile Marriages
In a one of its own kind associations, Vodafone mobile users in India can now make use of the Shaadi.com matrimonial service on their hand phone. Powered by Mauj Mobile, this tie-up will allow customers to search and view profile details of shaadi.com members without having to log on to the internet. Not only this, they will also be able to browse through profiles, express interest in suitable matches, accept/decline offers and even send personalized messages.
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August 10th, 2008War Of The Burgers
Working late seems to have spelt trouble for Burger King in Miami. Apparently, three operators started a revolt last month in a lawsuit claiming that the new extended hours policy hugely advertised (in a new ad directed by Spike Lee and starring Sean Combs) by the burger makers makes very little money and overworks the employees. Though the suit covers only 57 locations, it has already got the support of the company’s franchise association which stands for 5000 of Burger King’s 7000 locations.
Burger King, on its part, claims that it has the right to enforce hours of operation by way of a clause in the franchise agreement, stating that hours of operation are 7 a.m. to 11 p.m., “unless otherwise authorized or directed.” Actually, the deal is that BK is threatened by the popularity and sales of its competitors like McDonald’s, Wendy’s and Taco Bell. The security risk involved is another issue.
Via AdAge
August 10th, 2008India Makes A Mark At The Olympics
Yeah, you heard it right the Lenovo Olympics ad was created in India. We know about the optimistic chances of India winning a few medals at the Olympics, but no one expected the country to make a mark in such an unexpected way at the opening ceremony of the Games.
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Coca Cola is all set to gel with the locals in Pakistan with some attention-grabbing, kitschy, creatively complex Truck Art adverts. The three prints are part of a campaign that displays “A fresh new vibe on the Coke side of life”. Designed by Soho Square (Lahore), the adverts Celebrate Apni Pechaan and Style in the most colorful manner with an at-your-face appeal! All the efforts are being undertaken to promote the soft drink as now an integrated part of the local culture which reflects the acceptance of the product by the masses and how they relate to the value of this non-alcoholic beverage.
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