Ad Crunch

Bank of the Planet does not believe in preaching, it is plain simple facts that they like to go by. That’s their approach in the latest ad they created. It does not elucidate the pros and cons of ignoring mother nature. It does not even ask you to save the environment because there are very few of us who actually realize the consequences of our actions as they harm nature.
Like I said there is no lecture by Bank of the Planet. Instead, it lays down the data in simple economics, thereby letting you decide accordingly. The tagline says, ‘Our planet could be called water. But remember only 3% is drinkable’. In other words, we do not own the planet. Whatever that is available to us is nothing but a fraction of the original resource, in fact the only bit we can tap. So, why don’t we pull up our socks to invest in a good future…which is, save the Earth.
Via adpunch

Targeting a specific group is maybe the mindset behind IVECO’s latest ad campaign for DAILY. The ad shows the DAILY truck/van with blue collar workers standing next to it proud. The tag line says ‘Das Einsatzfahrzeug Der Profis’ which means ‘for the use of professionals’. Can’t blame the German ad maker Red Cell for being generic, perhaps they were following the demands of the client company.
My reading of the ad is that the vehicle is strong to be used by professionals only. Images of the boxmen and the construction workers reflect the rough usage that the vehicle can handle. DAILY is well suited for those who have to travel on rugged terrains with heavy equipment and not for carrying laptops and traveling on smooth city streets. A very interesting attempt, where the ad hits the target straight. There is no deviation from that!
Via adpunch

In a one of its own kind associations, Vodafone mobile users in India can now make use of the Shaadi.com matrimonial service on their hand phone. Powered by Mauj Mobile, this tie-up will allow customers to search and view profile details of shaadi.com members without having to log on to the internet. Not only this, they will also be able to browse through profiles, express interest in suitable matches, accept/decline offers and even send personalized messages.

“This is yet another service to add value to our customers’ lives,” shared Harit Nagpal, Director – Marketing and New Business, Vodafone Essar. A perfect marketing strategy that will rake in more moolah for the two brands. Firstly, polls show that the young India is no longer commitment phobic and in fact, looks forward to settling down with that special someone. Secondly, this service can be accessed by Vodafone customers through a call, SMS or on Vodafone live at the cost of Rs.3/SMS, Rs.6/min and 10p/kb respectively.
Via techshout

Working late seems to have spelt trouble for Burger King in Miami. Apparently, three operators started a revolt last month in a lawsuit claiming that the new extended hours policy hugely advertised (in a new ad directed by Spike Lee and starring Sean Combs) by the burger makers makes very little money and overworks the employees. Though the suit covers only 57 locations, it has already got the support of the company’s franchise association which stands for 5000 of Burger King’s 7000 locations.
Burger King, on its part, claims that it has the right to enforce hours of operation by way of a clause in the franchise agreement, stating that hours of operation are 7 a.m. to 11 p.m., “unless otherwise authorized or directed.” Actually, the deal is that BK is threatened by the popularity and sales of its competitors like McDonald’s, Wendy’s and Taco Bell. The security risk involved is another issue.
Via AdAge

Yeah, you heard it right the Lenovo Olympics ad was created in India. We know about the optimistic chances of India winning a few medals at the Olympics, but no one expected the country to make a mark in such an unexpected way at the opening ceremony of the Games.

For those of you who didn’t know, the Lenovo (which by the way is the main Olympics sponsor) ad aired during the telecast of the opening ceremony across the world was created by the Bangalore branch of Oglivy and Mather Ltd. The “Sumo” commercial, for Lenovo’s X300 laptop, has already made its debut on YouTube and shows 200 Sumo wrestlers walking in the streets of Sydney among people dressed in their winter wear. The sumos do a jig and then make a formation like a plane, before they run and actually take off. Two of the sumos look down and curl their feet in a manner that a plane’s wheels turn up during take-off. The line follows: “Heavy on features, light in weight” Lenovo Think Pad X300.

Via livemint

 
Coca Cola is all set to gel with the locals in Pakistan with some attention-grabbing, kitschy, creatively complex Truck Art adverts. The three prints are part of a campaign that displays “A fresh new vibe on the Coke side of life”. Designed by Soho Square (Lahore), the adverts Celebrate Apni Pechaan and Style in the most colorful manner with an at-your-face appeal! All the efforts are being undertaken to promote the soft drink as now an integrated part of the local culture which reflects the acceptance of the product by the masses and how they relate to the value of this non-alcoholic beverage. 
More Prints:

The credits are:
Creative Director- Madeeha Noor; Art Director / Illustrator- Raheel Faraz AND
Copywriters- Fatima, Amna, Sha.
 
Via: adsoftheworld

George Clooney is such a treat to the eyes. And the charm is not limited to the big screen alone. The man appears even more delectable than ever in the latest Martini ad. Now, c’mon don’t compare him to the likes of David Duchovny whose popularity has come crashing down after the X-Files era. We all will agree that Duchovny’s appearance in a fashion ad campaign was far from being digestable. I think the man should take tips from Clooney who still can manage to steal your heart.

In the Martini ad, Clooney dons an oddball moustache and an amusing act that will force you to smile a big big smile. Isn’t that how heart warming it should be when you see a star on television? Mr Clooney could start giving classes, I guess. David do join them.

Via youtube

Awww…sentimental girlfriends and their incessant grudges! But the good part about this cute TV spot is the it’s not about those dangerously aggressive gf’s kind. Chupa Chups Girlfriend advert is a lovely example of how two different Mediums (traditional and modern media) are combined to effectively advertise about a product. The puppet is the show stealer in this spot!! Here are the credits:
Agency: BBH, Singapore; Agency Producer: Becky Koh; Art Director: Paul Downs
Copywriter: Todd Waldron; Director: The Perlorian Brothers; Editor: Tanis Darling
Production Company: Soft Citizen, Toronto; Editorial Company: Relish Editing
VFX Artists: Patrick Coffey and Lee Towndrow; Visual Effects Company: 567 Visual Effects.
 
Via: coloribus

A sand glass has been effectively used to count time lapse by our forefathers. Now, in 21st century the same sand glass has become a modern advertising tool! BMW erected a giant one at the Red Square in Moscow for the launch of its 7series uber-luxurious sedans. This has been the largest sand glass ever used in any OOH (out-of-home campaign), large enough to conceal a car in it!! Its dimensions being 12 meters (height) x 8 meters (width). Designed by agency MAB (Berlin), the German car was revealed  day by day, as the silver balls filled inside the huge sand glass dropped from the upper to the lower half of the structure. The launch happened a month ago and received a wide audience by the virtue of the campaign’s size and its strategic location.
Enjoy the close-up shots of this sand glass and jump over to watch the launch video!

 

 
the video…
 

 
Via: Blissblog

While there might be a doubt over the mapping and navigation facilities of Nokia cell phones (esply. model 6220) but there’s no doubt that its advertisement maps the whole world on a huge canvas! The spot (done by Wieden + Kennedy, London) shows pencils, pens, crayons, markers, sketch pens and enthusiastic people who go on drawing the image of the world we live in and share with our loved ones. The idea isn’t something that can be called ‘unique’ but the artwork in the video is good enough. Plus, what interests me the most is the passion with which people of all ages and even kids draw their world on a spread out white sheet.

The simple idea is thus well executed by the following members of the team:
Agency Producer: Lucy Russell; Art Director: Dan Norris
Creative Director: Matt Gooden, Ben Walker; Producer: David Stewart
Director: Antoine Bardou Jacquet; Copywriter: Ray Shaughnessy
DOP: Damien Morisot; Production Company: Partizan, London
Editor: Bill Smedley, Work, London; Art Director: Chris Oddy
Post Production: The Mill, London; Telecine Operator: Paul Harrison
On-line Operator: Barnsley; Music Composer: Wave, London
 
Via: adverbox