‘Drive Safe. Arrive Safe.’ Is the new campaign by Road Safety Council, Govt. Of Western Australia. This is by far one of the most hard-hitting campaigns I have come across on safe driving! The prints show X-rays of those with broken neck, spine and brain stem with a belt-socket integrated into these images. The latter emphasizes the need for putting on safety belts during driving not only for the one who sits behind the steering wheel but passengers as well.
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August 28th, 2008Jupiler Blue in a See through Ice Block on Streets
Nothing can beat a chilled beer in quenching thirst. Isn’t it folks? But prints on a pint / bottle of chilled beer is passé now. The modern mantra is advertise about your beer in 3D space like creative heads of Famous, Brussels has done for Jupiler beer! The agency has erected a block of ice with inlets that contain the Jupiler Blue bottles containing the crisp beer.
August 23rd, 2008HBO Seeks “True Blood” In New Ad
HBO was looking for some cutting edge advertising for its new “True Blood” series, and so entered Campfire. The agency created a spectacular insider campaign that had them sending mails all through May to vampire bloggers and science fiction geeks. And the mail was a piece of art with a message in an invented ancient language, which lead recipients to the website, www.bloodycopy.com. There was more. On the website, an enigmatic gatekeeper stood bold allowing only “true vampires” to get access.
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August 14th, 2008London Gets a Glimpse of Wonderbra Women
Showing off a lady’s assets has never been as massive in size as the one seen on a billboard on London’s Tottenham Court Road. Wonderbra has launched its nouveau D-G range in a grand style displaying the cleavage of thousands of women who participated for this advertising campaign. This huge campaign started 2 months ago with the company’s viral video asking women to participate for it whatever be their size. Those who visited the brand’s microsite (wonderbra.co.uk/world) along with those who participated in the open photoshoot in London seem to be more than happy getting their own ‘Eva moment’. Such collective ‘Eva moments’ of ordinary women were artistically arranged to cover the whole billboard. The whole idea of Wonderbra was to get connected to its consumers at the most basic level and create something unique out of such an interaction!
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Coca Cola is all set to gel with the locals in Pakistan with some attention-grabbing, kitschy, creatively complex Truck Art adverts. The three prints are part of a campaign that displays “A fresh new vibe on the Coke side of life”. Designed by Soho Square (Lahore), the adverts Celebrate Apni Pechaan and Style in the most colorful manner with an at-your-face appeal! All the efforts are being undertaken to promote the soft drink as now an integrated part of the local culture which reflects the acceptance of the product by the masses and how they relate to the value of this non-alcoholic beverage.
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August 9th, 2008Treasury Casino’s Interesting Outdoors: Let The Good Times Roll
It is interesting to note how media is helping companies in innovative advertising styles, outdoors being one of the norms today. Junior, Brisbane (Australia) has done a creative outdoors for Treasury Casino at a bus shelter. The avert which looks like a print/poster is actually made up of 7563 dice. Placed one upon the other these dice make the adshel an innovative piece that advertises about the Casino’s philosophy – “Let The Good Times Roll”! Those responsible for this wonderful display include Steve Minon (Creative Director), Sharon Edmonston (Art Director), Misha McDonald (Copywriter) and Kurt Brutton (Agency Producer). If you are in Brisbane then, go ahead and play for a fortune!
Via: Coloribus
August 9th, 2008Sucking On Skittles Feet: A Not-So Saleable Idea!
Candy Feet, Sweet Candies & Love between two friends…these are the components of the new Skittles: Feet Advert. A curly haired dude wrapped in yellow cardigan says to another, “I’m your friend because you are really a good person”. Then onwards, one expects pretty much the same idea of sweet innocent friendship (read gay love) propelled by Skittles!
While the ad is deliberately crafted in the comedy genre, its silly dialogues and visuals hardly throw you into peals of laughter. I have no objections on the casting of this one, for a sweet candy can be effectively advertised and sold without using celebrities but the spot lacks value in terms of script.
August 7th, 2008The LOST Series By Nokia 6220: Bores You After A While!
The latest craze among cell phone companies now-a-days seems to me is the factory production of viral videos. For one finds that to advertise about the launch of a single new model these companies, churn out virals in a wholesale manner!! First it was Sprint Instinct’s spoofs and now, following the footsteps is Nokia 6220’s LOST series. The list of spots in this series goes on like this- Lost chicken, Lost Alien, Lost Goths, Lost Pirates and Lost Packman. God! When I first saw the Lost chicken advert I was kinda sad for this cute but dejected chicken lost on the streets of town unable to find its destination. But a timely help from a personal navigator puts back the smile on chicken’s face (and mine too!).
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August 1st, 2008Are You Ready to Light the Fuse?
When I look at this print, only one quote comes to my mind -that given by Mary Kay Ash, “The speed of the leader is the speed of the gang.” Very true! I liked this Hyundai advert a lot. The reason being its different, its creative and it is (thank god) not the usual poster that brags about the car’s model, it’s mileage, it’s looks, it’s interior and all that stuff which one can find at the company’s website as well! Thus, this ad is done neatly, with a single aspect being focused. That the car’s speed is something to look out for and it has an incredible pickup. And to demonstrate that is the brilliantly creative idea of a fuse and lighter. You just need to light it and see it for your self! So, are you ready for some super speeding cars from Hyundai?
By the way, don’t ape what is shown in the poster for adventure’s sake!!!
The credits for this advert are:
Advertising Agency: B, Cairo (Egypt)
Executive Creative Director: Wael Abdullah
Art Director: Tarek Abdullah
Via: adblogarabia
Life becomes fragmented for those who suffer the aftereffects of drunken driving- crushed spines, broken bones, skull fractures and paraplegia. The fact is gruesome and painful enough to experience. But it has been well represented in form of a colorful collage. The adverts of Don’t Drink & Drive Campaign from Malteser Ambulance Service are neat, simple and effective. The work is done by none other than ace-advertising agency, Ogilvy & Mather (Alemanha).
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