Ad Crunch

UNICEF s TAP Project advertisements have won all the three awards in Cyber Young Lions section at the recently held Cannes Lions 2008. The TAP Project (http://www.tapproject.org/) emphasizes on the role of clean water in a child s life. While most of us seem to take water for granted, thousands of children die every day because of lack of clean drinking water and other water related diseases! In order to raise concern among people, over 2,350 restaurants (in USA) joined TAP Project, which was undertaken for a week (March16-22, 2008). To introduce and popularize this project via Internet, Cyber ads were created in 3 different countries: Brazil, Korea and Latvia  (wining gold, silver and bronze awards respectively). Congratulations to those who created these adverts:

Brazil: Fabiano de Queiroz Silva, Art Director (McCann Erickson), Marcelo Mariano Dias, Art Director (JWT).

Korea: Joong Sik Choi, Student (Hallyn University, Seok) ,Jin Shin, Art Director (Cheil Worldwide).

Latvia: Raimonds Platacis, Copywriter (DDB), Marcis Mikelsons, Animator  (Cube).

Via CannesLions

Hey gals, tired of carrying your laptop in that same boring black bag with a painfully narrow strap? Worry not, LLYOD-a Spanish label, has introduced a range of laptop bags that combine beauty, fashion and usability into one. The latest addition in this range is the Peppermint White Rose. Also available are Peacock Black Lilac & Storm Black Rose. These cases are handcrafted by the in-house designers at LLYOD. Gorgeous to look at and comfortable to use, these bags are made from beautiful, textured Italian leather. The broad straps are designed keeping in mind the strain incurred on shoulders while carrying the laptop and moving around.

100% silk taffeta pleated strap, super soft padded satin lining, gold fittings and four protective gold studs on base give these cases a sexy look! LLOYD‘s Laptop bags can carry a 16″ laptop, Power supply & cables, A4 papers, PDA and your mobile. However, comfort and style comes for a price. You can grab one of these at $790.00 (the cost includes VAT).

Via Stylemint

A mighty gorilla and a hero share the limelight at Cannes Lions 2008 international advertising film festival.  Out of the four Grand Prix Lions, two were notched by Cadbury’s “Gorilla” and Xbox Halo 3’s “Believe”. The former ad was created by Fallon, London and the latter by T.A.G./McCann Worldgroup, San Francisco. Fallon, known for its work in the area of branding and communications, believes in going beyond traditional advertising. The best example of that is award-winning Cadbury “Gorilla” Ad. If a Gorilla can sway in passion after consuming Cadbury and play drums, think about what the sinful chocolate can do to us!!

Equally interesting is Xbox Halo 3’s “Believe”. The sixth generation video game console by Microsoft Corp. – Xbox is known for its variety of games offered to its fans worldwide. T.A.G./McCann Worldgroup wants “to be recognized as a Category of one”. It definitely has achieved this objective with the Cannes Grand Prix under is belt now!  The “Believe” ad is truly inspiring, reminding us that a Hero is a ‘Belief’ against all inspiring odds. Heroes impart faith to us and so does this advertisement.
All I can say in the end is, the ads are truly deserving!

Via AdWeek

Three cheers to Spike for featuring this ultra cool bus-shelter ad. The network has mounted Stars Wars ersatz “light sabers” where the ad would usually run with the ad text at the base. We are coached to “use only in case of Sith.” Initially, the thought came to our mind that we are looking towards the fluorescent lights blinking around a blank ad slot and thus labeled it as a clever ad campaign. We along with our gang cracked this at West 34th Street and Eighth Avenue lately. This promotion is reminiscent of the media kerfuffle that Levis produced in 1996. The company crammed $50 Dockers pants onto the bus shelters inviting smart people to experience a different feel by smashing, craking and grabbing them. This is a clear call for the Department of Transportation to revise existing ad-policies.

Via Weblogs

Santa would be gleaming of joy after he has finished reading this blog. Guess what, nearly one in 10 Americans (26.4 million people to be precise) this season visited OfficeMax s ElfYourself. It is a holiday site that allows users to paste images of their faces onto dancing elves. The number of visitors went up ten times more than last year, which was also the site’s first year of existence. Anne Bologna, founding partner and president of Toy, New York, the mastermind agency behind the elf idea, says that it is a digital phenomenon.
But the big question is: Did OfficeMax really benefit with a surrogate ad campaign like this? Director Hitwise Research, an internet-tracking agency, Heather Dougherty says, “The danger with such ads is that they are cute and funny but not related to the brand.” However, Office Max came out to be a winner. As per Dougherty, “Office Max” was one of the 20 most searched terms in December.

“This is just what we wanted to achieve,” exclaims Bob Thacker, senior VP-marketing and advertising at OfficeMax. He goes on to add, “We wanted to be talked about and look what a little bit of image warming did to our brand.” And the best is yet to come. This little elfish participation affair cost less than a TV ad which is usually priced between $300,000 and half a million dollars.

Via AdAGE

This was the ad of the month in December in 2007. And it is easy to see why. The idea is simple and hits BANG on the target. Ford has very smartly re-presented an old form of advertising. Three sides of a mechanical scrolling billboard are used, each showing the visual of a rough terrain. The concept handling is deft. It brings back the old medium with a breath of fresh air. A ford truck is shown to be moving over a rough path and the ease of the eye movement is used as a parallel with the efficiency of the Ford vehicle.

Come to think of it, the brainchild behind the ad campaign has strived to be really different. Keeping the class of the product in mind, the ad maker has done the brand full justice. No wonder, business today is not done without a well thought ad campaign backing it. The strong point of this ad lies in its ‘non-gimmicky’ nature; one doesn’t get bored of them. I can’t remember the last time a billboard had an effect like this one on me.

Via AdOfTheMonth

 
The much-awaited Nano car by the Tata group will have another reason to stand out in the traffic. It’s out of the box ad campaign. Unlike the current trend of exhaustive advertising, the Tatas have decided on a very simple yet strong technique, that of an all-India single-day national print campaign. The roll out is estimated at an Ad spend of Rs 4-5 crore.
Such a promotional stand will remain in tune with the Tata’s secretive stand on the middle-class man’s car. In fact, they have been so discreet about their “little” invention that even the journalists of today haven’t been able to find out more than what has been told to them about Nano.
Apparently, Nano will not have any other ad than this which will primarily focus on the safety points related to the car. Very interestingly, the car doesn’t even boast to be endorsed by a celebrity. From the way things are moving, the ad will probably feature an aam aadmi…any takers? 

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What is the first image that comes on your mind when you think of David Beckham, football, sports wear, and sporty stuff? Hmm…That’s what I think when I imagine David but if I said underwear then what. Yes David Beckham in underwear; now you were thinking where David relates with Underwear actually David Beckham has signed an advertising contract with Emporio Armani worth $20 million. David pervious contract with Gillette and Vodafone is now expired and he still had some sporting advertises with brads like Pepsi, Coty Fragrances, Adidas and Motorola. With well established photographers Marcus Piggott and Mert Alas, David Beckham starts campaign of Emporio Armani SS08 last Friday in Los Angeles.

New Advertising Concepts Picture gallery

Credit:www.peterkrogh.com, www.cg4tv.com

Having watched the Kelloggs Australia advertisement, one can say that some things never change!! For one, the habit of eating cornflakes and the other being, playing on the card of continuity in TV ads. Are we not tired of these “20 years later” sort of time travelling ads..?? I for one am. What about you??

Creative directors Jay Benjamin and Andy Dilallo were not very creative in developing the spot but art directors Gary Showell and Adam Fine were no better.

Perhaps the biggest credit goes to copywriters Gary Showell and Sarah Troon, and agency producer Amanda Slayter, for making the ad the way it is.

via