Ad Crunch

HBO was looking for some cutting edge advertising for its new “True Blood” series, and so entered Campfire. The agency created a spectacular insider campaign that had them sending mails all through May to vampire bloggers and science fiction geeks. And the mail was a piece of art with a message in an invented ancient language, which lead recipients to the website, www.bloodycopy.com. There was more. On the website, an enigmatic gatekeeper stood bold allowing only “true vampires” to get access.
It’s interesting to know that HBO is hitting its target audience straight in the curiosity bracket. Usually, something that is easily available rarely garners interest, so HBO is doing just the opposite. A cool approach, really!  But there is a glitch. The “True Blood” will really have to live up to the expectations the great ad campaign is creating.
Via thirdwayblog

An advertisement is believed to provide an insight into the product. Hmmm…can’t seem to understand what Venture Communications of Canada had at the back of their mind when ideating for this advertisement. Probably, they missed the ad school class that taught the principle – don’t be vague.  I mean this ad is out of the box, that is certain, but then again, isn’t it a little too offbeat? I mean to begin with they should have come up with a more good looking horse. A black steed has an exuberance that enchants all while the one they have used looks like a grumpy beast who has been wronged by his master. So, is that what the new Toyota is all about? A very wrong choice of model.
Coming to the gold teeth, ‘grotesque’ is the first word that comes to my mind. Sparkling white teeth of a horse would have any day looked better and classier. In all honesty, the launch ad of 2009 Toyota Matrix in Canada fizzles out in just 2 seconds. Not an impressive lasting impression I must say. The prairie backdrop is gorgeous but it could have been better utilized.

Via adsoftheworld

Three cheers to Spike for featuring this ultra cool bus-shelter ad. The network has mounted Stars Wars ersatz “light sabers” where the ad would usually run with the ad text at the base. We are coached to “use only in case of Sith.” Initially, the thought came to our mind that we are looking towards the fluorescent lights blinking around a blank ad slot and thus labeled it as a clever ad campaign. We along with our gang cracked this at West 34th Street and Eighth Avenue lately. This promotion is reminiscent of the media kerfuffle that Levis produced in 1996. The company crammed $50 Dockers pants onto the bus shelters inviting smart people to experience a different feel by smashing, craking and grabbing them. This is a clear call for the Department of Transportation to revise existing ad-policies.

Via Weblogs

This was the ad of the month in December in 2007. And it is easy to see why. The idea is simple and hits BANG on the target. Ford has very smartly re-presented an old form of advertising. Three sides of a mechanical scrolling billboard are used, each showing the visual of a rough terrain. The concept handling is deft. It brings back the old medium with a breath of fresh air. A ford truck is shown to be moving over a rough path and the ease of the eye movement is used as a parallel with the efficiency of the Ford vehicle.

Come to think of it, the brainchild behind the ad campaign has strived to be really different. Keeping the class of the product in mind, the ad maker has done the brand full justice. No wonder, business today is not done without a well thought ad campaign backing it. The strong point of this ad lies in its ‘non-gimmicky’ nature; one doesn’t get bored of them. I can’t remember the last time a billboard had an effect like this one on me.

Via AdOfTheMonth

Best is said when little is said. Wonder who said it but FedEx was the one to follow it. In the newest FedEx ad words have been carefully used, emphasizing the importance of each and every letter that has been scribbled.

It is a great idea to manifest everyday sentiments like “Mom, look out of the window, there’s a shooting star” or “They’re playing your favorite song on the radio”. The simplistic activities reflect a deep emotion within, which can also be read as the feeling behind even the packets called couriers; so, the words become a call for sincerity on be-half of the courier service provider because they are sent with the same sincerity by the courier service user.

Another important thing to note in this ad campaign is, every activity described has an immediacy to it. Isn’t that the basic quality required of a courier service!
FedEx masters the art of self-praise without sounding immodest. Such an approach allows the consumer to connect better with the courier service. After all, haven’t we all liked ads to strike a cord with us, and what better way than this one.

Via Adarena

Having watched the Kelloggs Australia advertisement, one can say that some things never change!! For one, the habit of eating cornflakes and the other being, playing on the card of continuity in TV ads. Are we not tired of these “20 years later” sort of time travelling ads..?? I for one am. What about you??

Creative directors Jay Benjamin and Andy Dilallo were not very creative in developing the spot but art directors Gary Showell and Adam Fine were no better.

Perhaps the biggest credit goes to copywriters Gary Showell and Sarah Troon, and agency producer Amanda Slayter, for making the ad the way it is.

via

This hanging wall-piece is a clear declaration of the timely yoga to be practiced for a healthy mind and soul. Well, to my knowledge if the different angles of Yoga changing as per the moving arm of a clock is practiced then the flexibility of the body would be at par.

If placed in your bed-room, this would be a reminder to start the day by doing Yoga. At office also, following the twist of the clock-arm has proved a best way to retrieve all lost energies. Well, I am planning to gift one to my community at Yoga Center.

Agency: Lem Shanghai, China.

Via Frederik Samuel

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