Ad Crunch

It’s never too late than never at all! I may have played around with the adage but the idea is clear. We are late but we have woken up to the crisis that Mother Nature is suffering at our hands. Helping with the realisation process are ad companies who are coming with one cool ‘save nature’ ad after another. Rethink Communications Vancouver (RCV) is one of them.
Concerned about the impact of global warming on earth, RCV suspended lifeboats high above Vancouver downtown streets with “Stop Global Warming” printed on the bottom along with their client’s website. That was not all. The campaign also included a lifeguard block up at a water outlet and bus benches being lined with life preservers.
Many would find the execution a bit vague; but the sentiment behind will surely carry forward this campaign. The client gets sufficient publicity and matters needing urgent attention are addressed.
Via coloribus

Celebrities in ads are always a huge welcome. And this time it will be TV actor and comedian Jerry Seinfeld smiling his way to the bank. If the buzz is to be believed, Microsoft is willing to pay him a whopping 10 million dollars for a 300 million dollars worth ad campaign. Co-starring with Seinfeld will be none other than Bill Gates himself.
MDC partners Crispin Porter and Bogusky are the masterminds behind the advertisements as Microsoft readies to promote itself in context of its mobile, Vista and Live platforms in a global campaign. Apparently, a variation of the phrase “Windows, not walls” will be used. Why the phrase? Well, looks like Crispin had come up with it to win his latest project.
The ads will be aired in September and other comedians like Chris Rock and Will Ferrell may also appear.
Via brandweek

McDonald’s has now a new target audience – the lovers of rock. And they are the ones been eluding the magic of Ronald for many many years with their liquid and chemical diet (not that, that is healthy either)! The big red and yellow ‘M’ sign indicated paradise only for kids, gamers and perhaps office goers. But now, things may change.
One of the biggest names in the food industry (so much so that economies are determined with the price of a Big Mac), McDonald’s extended a hand of friendship to the rock-goers with its latest ad campaign. Designed by a Brazilian agency Taterka Communications, this hip and cool ad shows a hand impersonating a pack of McFries. The main punchline says, “Grab yours” while the one with the hand declares “Rock ‘n’ Fries”. Indeed, a new bond is formed. Hopefully, that will mean even better business for McDonald’s.
Via adpunch

Outdoor Advertising has reached a new milestone in India. In the words of Creation Publicity Pvt. Ltd., “Doing business without outdoor advertising is like winking at a girl in the dark.” Yes, it’s not just about flashing a contact number on a hoarding any more. Yogesh Lakhahni, founder of Bright Outdoor Media Pvt. Ltd. opines, “The point is to stand out in the crowd. There are just so many of us around that we are forced to think our of the box.”
The past clearly shows how outdoor media companies have always preferred to stay out of the limelight. They have been only a point person to book a billboard space. But not anymore. Big names like Amitabh Bachchan, Shah Rukh Khan and Hrithik Roshan are being roped in as the pressure and competition increases. And like I said, the outdoor advertisers are willing to go the extra mile because this industry is expected to grow from Rs1,500 crore today to Rs 2,150 crore in 2010.
Via livemint

Lacoste’s new ad campaign is cool and with the times. The visual impact is both surreal and long lasting. Against the backdrop of the skies, a bunch of youngsters are shown to be floating ahead. Their confidence is contagious and the comfort they feel in their clothes (please read Lacoste) is evident. So, the ad is trying to say that the latest collection by Lacoste is light and comfortable, making it the right choice for the youth today who are aiming for the skies.
The ad works well for two reasons. Firstly, the visual impact is very strong. Secondly, it hits the target audience straight, ya it is most definitely the young generation. A fresh attempt indeed, but I have problem. The punchline says very little. I think it could have been better.
Via adpunch

Yeah, you heard it right the Lenovo Olympics ad was created in India. We know about the optimistic chances of India winning a few medals at the Olympics, but no one expected the country to make a mark in such an unexpected way at the opening ceremony of the Games.

For those of you who didn’t know, the Lenovo (which by the way is the main Olympics sponsor) ad aired during the telecast of the opening ceremony across the world was created by the Bangalore branch of Oglivy and Mather Ltd. The “Sumo” commercial, for Lenovo’s X300 laptop, has already made its debut on YouTube and shows 200 Sumo wrestlers walking in the streets of Sydney among people dressed in their winter wear. The sumos do a jig and then make a formation like a plane, before they run and actually take off. Two of the sumos look down and curl their feet in a manner that a plane’s wheels turn up during take-off. The line follows: “Heavy on features, light in weight” Lenovo Think Pad X300.

Via livemint

Doing artistic prints is a challenge which Dentsu, Beijing (China) likes to take upon itself. The agency’s print adverts for Columbia sportswear reflect its zeal to produce good work. These ads are titled: Desert & Ocean. Both are well executed. I have gone for trekking and hiking and other trips but never thought that my shoes actually face the most of my journey! The products strength and endurance get displayed in the two advertisements. With Columbia shoes nothing can spoil your adventure trip/ journey because “Tide rests at the foot of Columbia”! Wouldn’t you like to know the names of those behind these lovely prints? Well, the art director is Afflatus Dang and copywriter is Monkey Q.

Via: pixelpasta

The print advertisements of Voltaren pain relief balm seem too good to be true.
I haven’t tried the product and so can’t really vouch for its effectiveness but so far as the prints are concerned, agency Saatchi & Saatchi, Amsterdam’s work hits the target effectively! So much so, the posters titled Voltaren: Glass, Razor Blades & Nails look creative black and white artistic prints in the first place. Also nice is the ad slogan which reads” Pain relief balm soldiers through the most nefarious stuff.”

  The verdict: this ad campaign is simple & effective.
  Credits:
  Creative Director: Magnus Olsson, Jean-Francois Fournon
  Typographer: Jeroen Wartenbergh, Roger Kennedy
  Photographer: Valerie Van Der Wal
  Art Director: Magnus Olsson
  Copywriter: Avinash Sampath

  Source: creativity-online

Urinals and toilets can be places where in sometimes you might require urgent care. So says, the print adverts of Aloma Urgent Care titled Toilets and Urinals. The graphics used to display the message are neat and effective and in case of the Urinals poster, they pack in a bit of humor as well. Besides, neat execution of the idea the agency Isix creative, Orlando (USA) has come up with ad slogans that deliver a mild witty punch. See for your self

Urinals ad: “Please use urinals responsibly…but just in case we treat fractures”.
Toilets ad: “Please use toilets responsibly…but just in case we treat strains.”

Credits:
Published: June 2008
Creative Director / Copywriter: Keith Jensen

Via: adsoftheworld

French company BYO2 is famous for it organic range of beauty products for both the sexes. Its latest ad campaign comprising of print ads titled: BYO2: Face cream, Shampoo and Body milk are here to remind us about the essence of natural beauty. The print adverts are created agency La petite agence dans la prairie, (Paris, France). I find the ads to be quite creative and interesting and my favorite is the Face cream ad with a croc and cucumber rolled into one asking the reader, “Your face cream, is it really organic?”

CREDITS:
Creative Directors- Alain Montel, Fred Gallier; Art Director: Alain Montel
Copywriter: Fred Gallier; Photographer: Antoine Kralik
I sure feel like trying out their products once they are available in India!

Via Fotolog