For a normal person blessed with all 5 senses working in sound condition what would be the experience of being visually handicapped for even a few minutes? KNGF Guidedogs and SpecSavers believe that this experience by a normal healthy person can change the life of a visually impaired one through charity. Together they have created a pair of sunglasses special for their NO VISION quality. The campaign for the company was designed by UbachsWisbrun JWT Amsterdam, The Netherlands. It involved the trying of sunglasses by prospective customers.
Hidden in the vast array of normal sunglasses were the pair of these special no vision sunglasses which when accidently tried upon by the customer will leave him/her with that insecure feeling of losing one’s sight. The purpose of this activity is to raise awareness among people and the price tag reveals about the SpecSavers’ sponsorship of KNGF Guidedogs. This promo which will run for several days in all the eighty SpecSavers stores is expected to create more sponsors and donors for the good cause.
Via: Directdaily
September 2nd, 2008New Avatar of Coke Zero to Tie-Up with Next Bond Film!
Soft drink brand Coca-cola Zero is all set to revitalize its image and get into a major (read multimillion pound) tie-up with the forthcoming bond flick! The rebranding will result in Coke-Zero becoming Coke Zero Zero 7 going in sync with the 007 film- Quantum of Solace. The creative campaign for the company is handled by Wieden & Kennedy. The campaign next month will see the launch of limited edition Coke bottles in United Kingdom. Adverts on air and on-pack promotions bearing the Zero Zero 7 tagline will circulate in global media to further boost the rebranding campaign.
The whole image makeover will be done keeping in mind the Bond image of Daniel Craig in Quantum of Solace. The company whishes to increase its male ‘target’ audience by this move. Dubbed as Bloke Coke at the time of its initial launch two years ago, the brand ropes in the first ever global marketing partnership.
Advertising, Advertising & Promotion, Advertising Agency, Advertising Campaign, Marketing Campaign No Comments »
September 2nd, 2008Utterly Butterly Delicious Amul Billboards in Delhi
As a kid most of us would have cherished those Amul adverts on TV and butter packs! As an adult I still am crazy about them. Thanks to billboard advertising now I can enjoy these ads out of print medium and on a huge scale while being stuck in a traffic jam in Mayur Vihar or passing by Akshardham temple. Well, some of these billboards that I’m sharing here are timed-out but for the sake of good ol’ childhood memories here is a line up of Amul billboards for you all… 
For us a glass of water is just a glass of water! One which we throw away easily when the water inside is not consumed. But have you ever wondered, somebody on the planet is unfortunate enough to be thirsty for days and weeks, for that one glass which you poured down the drain? If not then this video is for you! This ad film shows how Studio Brussels along with Red Cross came forward to launch the charity event ‘music for life’ in a rather unconventional manner. This event aimed to raise awareness for the scarcity of drinkable water in many African countries. In order to make the event a huge success the organizers hit the nail by observing that every TV anchor/host has a glass of water by his/her side. Something so common that nobody cares for till some one comes and drinks it! In this case the organizers started an effective guerilla marketing campaign by instructing a black boy to visit the studio in a rush and drink the water meant for the anchorperson.
September 2nd, 2008Yummy Can Be Dangerous For Your Heart!
You eat fruits and veggies and you take on that treadmill three times a week. Still, you might not be helping your heart much if you have a big craze for saturated fatty stuff like cheese , butter, fried stuff etc. Your diet might be the culprit if it contains a dose of saturated fats. Yes sir, ‘Open your eyes to saturated fat’, says World Heart Federation. The latter has launched print advertising campaign comprising ads titled Croissants, Butter, Cheese and Meat. Designed by BBH (London, UK) all the prints shock you visibly as they are meant to bring you out of your-happy-go-lucky state and become aware how saturated fats can be your silent killers!
Advertising, Advertising & Services, Advertising Agency, Advertising Campaign, Print Advertising No Comments »
The company which gave the slogan “A Diamond is For Ever” to the world makes an entry into the realm of creative advertising. Using 25,000 Red Roses the company has splashed a huge signboard displaying the slogan in flower font. This was an attempt to reemphasize on the supreme status of diamond as a gift option for your girlfriend/ wife. That diamonds are a girls best friend is well known but these precious stones are also known for their price!
September 1st, 2008This Milky Way Goes a Far Way!
What has a chocolate bar and a conveyer belt in common? Both are the components of an interesting outdoor campaign done for Milky Way chocolate at some stores in USA. Designed by BBDO this outdoor was planned to display the unique stretching abilities of the caramel content inside the chocolate bar.
‘Drive Safe. Arrive Safe.’ Is the new campaign by Road Safety Council, Govt. Of Western Australia. This is by far one of the most hard-hitting campaigns I have come across on safe driving! The prints show X-rays of those with broken neck, spine and brain stem with a belt-socket integrated into these images. The latter emphasizes the need for putting on safety belts during driving not only for the one who sits behind the steering wheel but passengers as well.
Advertising, Advertising & Services, Advertising Campaign, Advertising Design, Print Advertising No Comments »
September 1st, 2008‘Stop the Traffik’ Brings Out Guerilla Marketing Campaign in London
Human Trafficking is one of the dark realities of today’s rapidly advancing world. Many gullible thousands of age tender and young, becomes the victim of this heinous trade today. Stop the Traffik is a global movement against this crime. The NGO has recently come up with a very powerful guerilla campaign on the streets of central London. Saatchi& Saatchi (UK) has designed this campaign showing signs and billboards talking about human sale and advertising prices with provocative lines like ‘just a short walk away’, ‘great selection of humans New & Used!”.
In this fast paced world of today filled with a cacophony of various sounds- harsh and loud, one doesn’t bother much about the effects these sounds can have on his/her ears. Generally, we like to keep them (ears) plugged with iPods or cell phones because we tend to take our sense of hearing for granted. Its only when we are forced to use a hearing aid that we realize how important this sense is for us. In an attempt to make the New Zealanders aware about the same the National Foundation for the Deaf has come up with a beautiful print campaign.