Indian ad arena is witnessing an all time Peter Pan fixation. Brand endorsers are being changed more frequently. The face of brands is getting younger and younger. Maybe it is an attempt to always connect with the under-21 group, but the fact remains that Pepsi did drop Sachin Tendulkar to come up with the ‘youngistan’ concept with Ranbir Kapoor marching with the cola baton. Similarly, Deepika Padukone will soon be the new brand ambassador for BSNL after Preity Zinta.
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August 24th, 2008An Idea for Mumbai and Its Dwellers!
Out of Home advertising is on an upward swing in world’s biggest democracy. The public in India today is actively absorbing media messages particularly in form of outdoor advertising. To capitalize on the fact Idea Cellular of Aditya Birla Group, has come up with an OOH campaign exclusively for Mumbai- the city that never sleeps! Idea’s idea is simple-if it’s a Mumbai number…then the idea cellular owner belongs to the city. Apparently the by making such a direct link between the identity of a city to the identity of a person living in it, the brand wants to increase it’s expand its consumer base in this city of glamour and grit. Designed by Lowe (Mumbai, India) the OOH is pretty direct in its approach displaying people from all walks of life from brand ambassador Baby B (Abhishek Bachchan) to an ordinary house wife and a police man.
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August 23rd, 2008Jerry Seinfeld Will Sell Windows Now
Celebrities in ads are always a huge welcome. And this time it will be TV actor and comedian Jerry Seinfeld smiling his way to the bank. If the buzz is to be believed, Microsoft is willing to pay him a whopping 10 million dollars for a 300 million dollars worth ad campaign. Co-starring with Seinfeld will be none other than Bill Gates himself.
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Advertising, Advertising & Promotion, Advertising & Services, Advertising Agency, Advertising Campaign, Advertising Slogan, Agencies, Celebrities on ads No Comments »
August 19th, 2008Betting A “Bill” On The “Board”
Outdoor Advertising has reached a new milestone in India. In the words of Creation Publicity Pvt. Ltd., “Doing business without outdoor advertising is like winking at a girl in the dark.” Yes, it’s not just about flashing a contact number on a hoarding any more. Yogesh Lakhahni, founder of Bright Outdoor Media Pvt. Ltd. opines, “The point is to stand out in the crowd. There are just so many of us around that we are forced to think our of the box.”
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August 19th, 2008Can’t Get Enough Of Sports
With the Olympics creating that stat in the air, sports celebs have become the ones in demand. Viewers just can’t get enough of their favourite sports star and guess what, the ad makers and brands are willing to cater to them. Canon is one such name as its latest campaign ropes in tennis bombshell Maria Sharapova and her doggie Dolce. The ad will have fans approaching Sharapova for photos not of her but of her pooch!
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August 13th, 2008Speedo Enjoying the Olympics
The brand to be benefitted the most by the Olympics is Speedo. With 24 of the 25 swimming gold medals going to swimmers wearing Speedo suits, the brand is ecstatic about the resulting increase in their demand in the market. Well, it is justified because the famous Olympian Michael Phelps is a prominent Speedo endorser.
August 10th, 2008War Of The Burgers
Working late seems to have spelt trouble for Burger King in Miami. Apparently, three operators started a revolt last month in a lawsuit claiming that the new extended hours policy hugely advertised (in a new ad directed by Spike Lee and starring Sean Combs) by the burger makers makes very little money and overworks the employees. Though the suit covers only 57 locations, it has already got the support of the company’s franchise association which stands for 5000 of Burger King’s 7000 locations.
Burger King, on its part, claims that it has the right to enforce hours of operation by way of a clause in the franchise agreement, stating that hours of operation are 7 a.m. to 11 p.m., “unless otherwise authorized or directed.” Actually, the deal is that BK is threatened by the popularity and sales of its competitors like McDonald’s, Wendy’s and Taco Bell. The security risk involved is another issue.
Via AdAge
August 7th, 2008Clooney’s Charming Ad Act
George Clooney is such a treat to the eyes. And the charm is not limited to the big screen alone. The man appears even more delectable than ever in the latest Martini ad. Now, c’mon don’t compare him to the likes of David Duchovny whose popularity has come crashing down after the X-Files era. We all will agree that Duchovny’s appearance in a fashion ad campaign was far from being digestable. I think the man should take tips from Clooney who still can manage to steal your heart.
August 1st, 2008Pseudo Advertising on Internet a Big No
I can’t seem to understand why filmmakers remove pull movie trailers from sites like YouTube. If it were the movie itself, then the pull would make sense but what is wrong with promotional clippings? Isn’t that pseudo advertising for the film? If more people see it, won’t it be more beneficial. But on some research I discovered that trailers are removed from YouTube because movie studios make exclusive deals with some websites to host their trailers and generate traffic for the purpose of selling more ads.
March 27th, 2008Valletta Again for McCartney’s Ad
The bold and beautiful model, Amber Valletta, has modeled again for the latest collection designed by one of the fashion tycoons of the industry: Stella McCartney. The news is not as stunning as exclusive designer wear ought to be displayed on ramps and in the ads by exclusive models. And, I think that Amber Valletta is the right option for this.
The model looks sensual in the Ad. Her sensual appeal is amazingly striking and simply overwhelming. As usual, she has an extra-ordinary ability to reach out to the audience and amaze them with her expressions. i give the credit to the ambience to a great extent. The beach feel that is at the background is the appropriate one for the summer and spring collection. The sharks with their wild jaws signify the wild atmosphere that creates a longing in the mind of the viewer to grab designer clothes for the season and enjoy the season at the beach. So, let’s grab the opportunity, drape ourselves in sexy bikinis and beat the heat with sensual appeal.
The ad has been able to succeed in its purpose. It has actually been able to make people crave for the summer collection by the designer. At least, i am eagerly longing for possessing at least a couple of these.
Via StylePopCrunch