Yeah, you heard it right the Lenovo Olympics ad was created in India. We know about the optimistic chances of India winning a few medals at the Olympics, but no one expected the country to make a mark in such an unexpected way at the opening ceremony of the Games.
Advertising, Advertising & Promotion, Advertising Agency, Advertising Campaign, Advertising Company, Advertising Slogan, Ogilvy and Mather No Comments »
When it comes to the display of creativity in advertising campaigns, no body does it as Ogilvy & Mather! This outdoor campaign for DHL was done in Beijing. The ‘mobile’ on ground communication utilizes a gigantic outline of a cursor. The latter being installed on DHL runner vans through out the city’s Central Business District. Making use of such an idea imparts the 24×7 image of DHL- an attribute which it wanted to advertise about at the first place. Outdoors have a special place in advertising world because of the impact and if the outdoor advertising has a “live” element in it then definitely the campaign reaches across a diverse range of people in an effective manner.
Life becomes fragmented for those who suffer the aftereffects of drunken driving- crushed spines, broken bones, skull fractures and paraplegia. The fact is gruesome and painful enough to experience. But it has been well represented in form of a colorful collage. The adverts of Don’t Drink & Drive Campaign from Malteser Ambulance Service are neat, simple and effective. The work is done by none other than ace-advertising agency, Ogilvy & Mather (Alemanha).
Advertising, Advertising & Services, Advertising Agency, Advertising Campaign, Advertising Design, Ogilvy and Mather No Comments »
July 18th, 2008Lending its Touch of Humanity: Touch Community Service
Touch Community Services has been reaching out to people of all religion and races belonging to the lowermost strata of society from the past 16 years. It is committed to the well being of all people and has an integrated network of 17 services with 18 centers throughout Singapore. So, when it deiced to display an ad-campaign for travel and tourism in East Timor, Ogilvy& Mather (Singapore) was sonly too happy to take the charge of preparing the ads. The adverts done so sincerely reflect the concerns of the community and reach out to those who have a sensitive heart. The credits are:
July 6th, 2008My Cathedral Needs Your Help - Begging Sculptures!
The efforts to make people aware about the pathetic condition of Germany’s historical monuments are taken up by German Foundation for Monument Protection. These massive structures from the past mostly cathedrals and castles need huge amount of money for restoration plans to move ahead.
The credits are:
Advertising Agency: Ogilvy (Frankfurt, Germany)
Creative Director / Art Director: Simon Oppmann; Creative Director / Copywriter: Peter Römmelt
Account Management: Marco Bisello; Advertising Manager: Dr. Ursula Schirmer, German Foundation For Monument.
Ogilvy focused on making an impact full statement in this marketing campaign so, rreplicas made from the original sculptures were placed in subway stations and pedestrian underpasses, begging for “their” historical monuments. To double the impact placement of begging sculptures was in the direct vicinity of those historical buildings for which they are collecting their donations.
And the results have been a registered 40% increase in donations made by the locals. Voila! This is what I call hard–hitting marketing.
Via InvisibleRed
July 5th, 2008Innovative Outdoor Advertising: DHL Gridlock
In Hong Kong, you will find these days a new and fresh take at outdoor advertising featuring works of Ogilvy & Mather (Hong Kong) for DHL on the MTR escalators. To demonstrate the courier company’s inexplicable ability to ‘deliver-on-time’ regardless of the conditions, the ad agency converted the escalators into advertising boards. The areas either side or between the escalators were covered with giant bird’s eye view of Hong Kong’s infamous traffic jams on high-ways. The condition of stationary road traffic clearly evident on the escalators main body.
February 1st, 2008Hot Wheels Just Became Hotter
Trust Oglivy to stand apart from the crowd. This time it was the German branch offering a brilliant display of their creativity. Their latest advertisement for Hot Wheels is on of those few that are not only innovative but also hit bang on target. No, they did not go the easy way, which is also an often trodden route, to show how small their toy cars are. But they gave a seriousness to them, projecting the toy vehicles as larger than life. “They are so real” is what the ad says with a simple but classy graphic.
Two trucks seem to be competing with each other, when they finally decide to take the plunge and take each other head on. The plunge or the jump is illustrated brilliantly. I think I forgot to mention that they jump across a row of many cars matching the stunts of the super cool action-packed films that we see on the big screen. The scene is so larger than life but full of realism in terms of the size and structure of the vehicle. Finally, it is the road safety sign that draws our attention with its “Do not try this at home”. If you didn’t notice this line packs the entire effect. The kid is shown something absolutely brilliant like in Ripley’s Believe It Or Not or Fear Factor, where every act is followed or accompanied by a note of caution.
Recently held Emvies 2007 awards ceremony in Mumbai on 29 June witnessed agencies cheering with full enthusiasm and getting their deserving share via awards.
This time Lodestar Universal carved its laurels by being declared as the Agency of the Year, the media agency along with six Silvers, three Golds, the TAM Award and the People’s Choice Award for best media innovation category in TV and digital.
Metals were also bestowed to the agency for Best Media Innovation-TV, Direct Marketing and Digital, Best Integrated Campaign and Best Media Strategy - Consumer Durables, Media and Media Property categories.
Mindshare bagged six Silvers and Gold. O&M’s Ranga Shankara Theatre Festival campaign won the Grand Emvies Award. Along with it, the agency won four Golds for Best Media Innovation categories and Integrated Campaign.
Madison was seen satisfied with two Golds - one for Best for Media Innovation in TV, and another one for Best for Media Innovation in Radio. Advertising Club of Bombay is blessed with this media award ceremony for the last seven years.
Via Exchange4Media
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June 28th, 2007Ogilvy and Mather Pvt. Ltd
It is the media communications agency that believes in innovation and specializes in weaving trust between consumers and brands.
The level of creativity of the great minds residing at O& M can be judged by their thoughts viz. ‘Little boy’s mind is like a replica of a new computer operating system’ and ‘Drop of a nail polish is a toy car’s paint job’.
The agency knows well to swerve simple ideas into big ones, turning them into ads and ads into campaigns and campaigns into brands. O& M provides you with a space to realize the worth of the unusual yet witty ideas accessible in different forms of media, inspired to meet clients requirements.
Clientele: Dove, Nestle, Motorola, Mattel, IBM, CISCO Systems.