For a normal person blessed with all 5 senses working in sound condition what would be the experience of being visually handicapped for even a few minutes? KNGF Guidedogs and SpecSavers believe that this experience by a normal healthy person can change the life of a visually impaired one through charity. Together they have created a pair of sunglasses special for their NO VISION quality. The campaign for the company was designed by UbachsWisbrun JWT Amsterdam, The Netherlands. It involved the trying of sunglasses by prospective customers.

Hidden in the vast array of normal sunglasses were the pair of these special no vision sunglasses which when accidently tried upon by the customer will leave him/her with that insecure feeling of losing one’s sight. The purpose of this activity is to raise awareness among people and the price tag reveals about the SpecSavers’ sponsorship of KNGF Guidedogs. This promo which will run for several days in all the eighty SpecSavers stores is expected to create more sponsors and donors for the good cause.

Via: Directdaily

Soft drink brand Coca-cola Zero is all set to revitalize its image and get into a major (read multimillion pound) tie-up with the forthcoming bond flick! The rebranding will result in Coke-Zero becoming Coke Zero Zero 7 going in sync with the 007 film- Quantum of Solace. The creative campaign for the company is handled by Wieden & Kennedy. The campaign next month will see the launch of limited edition Coke bottles in United Kingdom. Adverts on air and on-pack promotions bearing the Zero Zero 7 tagline will circulate in global media to further boost the rebranding campaign.  

The whole image makeover will be done keeping in mind the Bond image of Daniel Craig in Quantum of Solace. The company whishes to increase its male ‘target’ audience by this move. Dubbed as Bloke Coke at the time of its initial launch two years ago, the brand ropes in the first ever global marketing partnership.

The company has seen a lot of revamping efforts recently before the Beijing Olympics with ‘design a coke campaign’. In general the packaging of sister brands Diet Coke and Coca-Cola (classic) underwent a change along with that of Coke Zero earlier this year. Plans to launch yet another nouveau design for the entire range by Christmas this year throughout Europe are down the pipeline. Considering the fact that Marc Foster’s Quantum of Solace premiers globally on 31 October in London, the new advertisements for Coke Zero Zero 7 which are expected in one months time are going to be equally interesting like the upcoming 22^nd bond movie should be!

Source: Brandrepublic

As a kid most of us would have cherished those Amul adverts on TV and butter packs! As an adult I still am crazy about them. Thanks to billboard advertising now I can enjoy these ads out of print medium and on a huge scale while being stuck in a traffic jam in Mayur Vihar or passing by Akshardham temple. Well, some of these billboards that I’m sharing here are timed-out but for the sake of good ol’ childhood memories here is a line up of Amul billboards for you all…

…Seen at Mayur Vihar

And these ones were seen near and at Akshardham Temple.

Via: Afaqs!

This happened on several different talks shows and interviews till the black boy got all the media attention! Finally, it was time to reveal the campaign and tell the world the real motive. And wow, this campaign got a huge response from public in form of donations and charity! Believe me, it had to for rarely does one comes across such a brilliant guerilla campaign.

via: Osocio

You eat fruits and veggies and you take on that treadmill three times a week. Still, you might not be helping your heart much if  you have a big craze for saturated fatty stuff like cheese , butter, fried stuff etc. Your diet might be the culprit if it contains a dose of saturated fats. Yes sir, ‘Open your eyes to saturated fat’, says World Heart Federation. The latter has launched print advertising campaign comprising ads titled Croissants, Butter, Cheese and Meat. Designed by BBH (London, UK) all the prints shock you visibly as they are meant to bring you out of your-happy-go-lucky state and become aware how saturated fats can be your silent killers!

The World Heart Federation aims at arousing public interest towards prevention and control of heart diseases especially in low- and middle- income countries.  Here are the credits:

Art Directors / Copywriters: Dave Monk, Matt Waller

Photographer: Peter Lippmann and Photographers’ Agent: Carolyn Trayler Agency

More ads:

Source: Adsoftheworld

The company which gave the slogan “A Diamond is For Ever” to the world makes an entry into the realm of creative advertising. Using 25,000 Red Roses the company has splashed a huge signboard displaying the slogan in flower font. This was an attempt to reemphasize on the supreme status of diamond as a gift option for your girlfriend/ wife. That diamonds are a girls best friend is well known but these precious stones are also known for their price!

Nevertheless to bring  them back in vogue as the ultimate gift option for the one whom you love so much De Beers used the classic love symbol-red roses  for this outdoor. Here’s an interesting video giving more insights into the whole exercise. 

via: Trendhunter

What has a chocolate bar and a conveyer belt in common? Both are the components of an interesting outdoor campaign done for Milky Way chocolate at some stores in USA. Designed by BBDO this outdoor was planned to display the unique stretching abilities of the caramel content inside the chocolate bar.

Inside the store(s), shoppers were treated to a moving demo of a Milky Way’s stretchy caramel by fixing one half of the bar on the metallic portion and the other on the moving conveyor belt. Great idea! May I dare say somewhere it also hints you that if all that stretchy caramel is not burnt up by exercising after consuming the bar will lead to a similarly stretchy and fatty paunch!

Via: Frederiksamuel

‘Drive Safe. Arrive Safe.’ Is the new campaign by Road Safety Council, Govt. Of Western Australia. This is by far one of the most hard-hitting campaigns I have come across on safe driving! The prints show X-rays of those with broken neck, spine and brain stem with a belt-socket integrated into these images. The latter emphasizes the need for putting on safety belts during driving not only for the one who sits behind the steering wheel but passengers as well.

All kudos to Marketforce (Perth, Australia) for designing great ads with strong visuals and appropriate text. The credit goes to:

Executive Creative Director: Andrew Tinning

Art Directors: Steve Lorimer, Andrew Tinning

Copywriters: Steve Lorimer, Tom Wilson

Account Service: Erin Baker, Carrick Robinson, Sharyn Boer

Account Coordinator: Lauren Humphries

Retoucher: Madeleine de Pierres.

Via: PixelPasta

 

Human Trafficking is one of the dark realities of today’s rapidly advancing world. Many gullible thousands of age tender and young, becomes the victim of this heinous trade today. Stop the Traffik is a global movement against this crime. The NGO has recently come up with a very powerful guerilla campaign on the streets of central London. Saatchi& Saatchi (UK) has designed this campaign showing signs and billboards talking about human sale and advertising prices with provocative lines like ‘just a short walk away’, ‘great selection of humans New & Used!”.

The campaign also involves distributing pamphlets that draw one’s attention to not only those who are grinded in this unfair and unethical trade but towards the consumers who form a vital part of this human supply chain. It breaks my heart to realize that modern man can be so brutal and selfish. That modernism only affects his superficial entities like clothes and accessories but deep within he is a dangerous animal! I’m sufficiently convinced that ‘people shouldn’t be bought & sold’ (Stop the Traffik’s Slogan). What about u?

Source: Pubaddict

In this fast paced world of today filled with a cacophony of various sounds- harsh and loud, one doesn’t bother much about the effects these sounds can have on his/her ears. Generally, we like to keep them (ears) plugged with iPods or cell phones because we tend to take our sense of hearing for granted. Its only when we are forced to use a hearing aid that we realize how important this sense is for us.  In an attempt to make the New Zealanders aware about the same the National Foundation for the Deaf has come up with a beautiful print campaign.

Designed by DDB these ads tell you that it’s the little things that can actually cause great damage to one’s hearing system. The adverts are titled Train, Truck and Plane. The credit for these non-profit ads goes to:  

Toby Talbot (Executive Creative Director); Hannah Jo Heffernan (Designer)

Mike Davison (Head of Art); Karen Maurice-O’Leary (Art Director) AND

Verity Butt (Copywriter)

Via: Commercial-archive