Tomorrow, millions of people will participate in the largest single day run of the year-the Nike+ Human Race 10K. I thought, on the eve of such an event which will take place in 25 cities around the globe, sharing with my readers this viral video by Nike using stop motion post-it sticky notes would be a good idea. I’m sure for most of the smart readers this video isn’t a fresh one but for the sake of those who haven’t seen it yet, let me give u some insights to it. This vid is made by BBDO Argentina and is the brainchild of director Antonio Balseiro along with vital inputs from animators Carlos Balseiro, Ale de Lamas, and Pleii y Monroe.
August 30th, 2008Life sans Any Effort: Brylcreem’s Effortless TV Advert
Some adverts are made just for the heck of making one. Brylcreem’s Effortless TV spot seems to belong to this category! There’s this guy who uses the product and his life seems to be sans any efforts. Voila! Every single action that he performs be it getting into his shirt, preparing his toast and some other nitty gritty household chores (before he finally dumps himself on the sofa and feeds his pet tortoise) seem to be so smooth, bearing a fluidity of some sorts! Jeez, I whish that was true in the real life too. What irks me is that after first 30seconds the commercial becomes boring until the camera ultimately focuses on the displayed Brylcreem tubes. Boringgg…is the word to describe this TV ad!
Via: Adverbox
August 30th, 2008Know their View Too: Animated Prints of Hogle Zoo
How often do we care about what animals behind the zoo bars think about us? Not much to be honest. Well, serious things apart if you want to have piece of the animals’ mind then read Hogle Zoo print advertisements! Created by Richter7, USA the entire campaign is a collection of wonderfully animated prints with great headlines. The witticism just bowls you over when you come across messages like these:
‘Sure, they’re happy to see you. To them, you smell like meat.’
‘Good thing the zoo is such a fun place. Animals can sense fear.’
‘Like having over 200 pets. Only someone else cleans up the poop.’…
Gone are the days when non-profit ads were seen in black and white format in print or on TV. Advertisers are today coming up with attention grabbing tactics and employing ambient & guerilla marketing for social and non-profit ads as well. Recently seen in Vancouver city (Canada) were these real handcuffs (instead of traditional locks) that locked to items displaying the message “Escape Your Criminal Record”. This work was done by Hot Tomali for Pardons Direct Inc. The latter believes that a criminal record negatively affects one’s ability to travel, career advancement & employment opportunities, ability to be bonded and most of all one’s peace of mind! To invite those with such a record for clearing their name and provide and expert Canadian Pardon and U.S. Entry Waiver these ads have been created. I must say using ambient was a very smart strategy by Hot Tomali because these real handcuffs instead of an ad on a 2D paper have a lasting impact on one’s psyche! Three cheers for Thomas Stringham (Copywriter & Creative Director) and Richard Henderson (Art Director) who prepared these wonderful ads.
Via: Adland
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August 29th, 2008OOH by Books & Beyond
A lot if happening in the OOH (Out of Home) advertising front. It seems anyone wants to grab maximum attention by coming up with innovative ideas in the space on and above streets. Now look at these mega fabricated books on pole kiosks…aren’t they more interesting to look at than a yellow pages ad on a new book store? Books & Beyond has come up with such innovative outdoors. It is a new vertical by Spencer’s Retail and offers an amazing range of books. This is not all the store also sells toys, stationary and gift items. Music lovers can also visit the store for selected music and home videos from Music World.
If there’s anything that comes between you and your flashy swimwear it’s that horrible cellulite! Many a ladies just shriek at its slightest sight on their thighs or elsewhere. But worry not Nivea is there for your help. To promote its anti-cellulite crème in an unusual manner, the company wanted to do something different. So, during the Miami Fashion Week it came up with the ‘Say Goodbye Cellulite, Hello Bikini’ Challenge and used GOOD-BYE CELLULITE sofas to celebrate swimwear collection by Shay Todd.
August 29th, 2008Conscious Packaging or Conscious Exposing?
The Lush – fresh handmade cosmetics company believes in minimalism it seems! The company’s philosophy of “Conscious Packaging” includes packaging of materials/ products on a strictly necessary basis. In this age where a lot of waste is being generated only by packaging discards itself, the philosophy sure looks great! But how to tell this to your consumers? So, Lush came up with this advertising in aprons campaign where in employees (permanent or hired, I’m not sure on that!) wear only aprons during their duty time! That’s why you see the naked bums of young ladies in the photo above. When I first saw It I thought the store is following the footsteps of Comfort’s nudist ad campaign. But I was wrong! Because the company believes everything else is superfluous so its employees must wear the bare necessary clothing rather packaging to promote this new idea! Wow!
August 29th, 2008A feast for animal lovers- Buenos Aires Zoo Ads
Buenos Aires Zoo Advertising campaign brings to you some very interesting, creative and touching ads. Designed by Del Campo Nazca Saatchi & Saatchi these different ad campaigns “The Kangaroos have arrived”, “Now we also open at night”, “Get much more for much less” and Buenos Aires Zoo “115 Years” comprise print ads that are a visual-feast for anyone who is close to nature and loves animals! Besides the creative agency has also produced a T.V. spot called “Together” which is a brilliant animated ad film with lovely story, perfect music and sound elements and animated monkey and polar bear. Together tells us the story of two friends who get separated geographically but are brought together again in Buenos Aires Zoo.
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Baking& Sweet Foods is one category for which one can make ads that are really sickeningly sweet and frilly. But thanks to Tom Kuntz, the rather unusual adverts for the Natural Confectionary Company are refreshingly witty while still holding the elements of sweetness in it! Bring on the trumpets, Mumble, Scary Bear, Posh Dinosaur (TV ads) are all very well executed with great camera work and a delightful voiceover. The ads are definitely a must see even if you don’t have a sweet tooth and know what watching these wont give you diabetes! Have a look at other ad films too:
August 28th, 2008Jupiler Blue in a See through Ice Block on Streets
Nothing can beat a chilled beer in quenching thirst. Isn’t it folks? But prints on a pint / bottle of chilled beer is passé now. The modern mantra is advertise about your beer in 3D space like creative heads of Famous, Brussels has done for Jupiler beer! The agency has erected a block of ice with inlets that contain the Jupiler Blue bottles containing the crisp beer.