Ad Crunch

I have seen many vegetables dying a slow death in my refrigerator (I admit it’s an old one with its efficiency being affected after all these years). Since nothing good is left so I have no choice but to throw them out. But after seeing the ad campaign for OSO Food Wraps by Clorox, I ‘m sincerely thinking about some protective measures, for my food surely can’t look after itself. Developed by at DDB Sydney there are three adverts in this campaign. I am happy to see the creative level in these ads which surely is of high standard. While one shows a sandwich about to use a hairdryer in bath, the second one displays a tomato with suicidal inclination (it is about to pull an iron onto itself!) Adding on to the list of near death experiences is the piece of cheese which is inches close to getting an electric shock (third advertisement).

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We all love to pepper our days with pop, politics, celebrities, scandals, style, glitz, hip-hop and all things sugary and spicy. To feed us, the patrons of media are there especially, the moguls of fashion& gossip magazines. We love them and they love us! And we love their adverts too and they love to dish out such advertisements as Radar mag’s print ad campaign. The latter comprises 3 prints viz. Intolerance Bug, Plastic Surgery Fairy and DUI Bunny. All of them have the effervescence of a soda-pop! Created by Walrus (NY, USA) the adverts reflect the young and peppy spirits of the magazine. You can relate to the ads very well if you are a regular reader of RADAR. Even if you aren’t the ads interest you enough to atleast visit their website once and read their juicy stories (Like I did!) 

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The most awaited sporting event of 2008, Beijing Olympics is just a few days away and media attention is pouring on it from all sides. Needless to say the official partners of the event are zooming on the advertising ramp churning out videos and adverts to gain on maximum veiwership! A few days ago this brilliant ad film by BBC (Magic Monkey) was released which is still hogging on its share of appreciation and applauds. And now, Mc Donalds has come up with its Kung Fu spot. But, the latter is a sheer disappointment. At least, I dint found it to be a second-time viewing stuff! Of course, I wasn’t expecting anything but oriental flavor. Only that the 2 kids fighting out kung fu style for a small Chicken McNugget isn’t something which I would call exciting. Created by Leo Burnett, the ad film’s tussle is a tad too similar to fight scenes of Crouching Tiger Hidden Dragon. Any way, better luck next time!

Via: Duncans

Levi’s latest moonwalker campaign is a refreshing one to see. A bunch of guys looking out for some fun with a gas cylinder, handy cams, and one of them eager enough to show off his dare-devilry! One is completely engrossed watching the antics of these young lads. I like the part, where the moonwalker senses danger and opens his zipper to get down! The fellow showed some gravity of thought (just kidding, silly!)

The ad was developed by executive creative director Chuck McBride, creative director Marty Senn, agency executive producer Jennifer Golub, agency assistant producer Bill Spangler, and copywriter Eric King at Cutwater, San Francisco. Editor Dan Oberle took care of post production and VFX was supervised by Jake Montgomery (at Method Studios). Drama is added to the viral vid by Yadnus’s music (happens to be an American dance-punk band).

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Life becomes fragmented for those who suffer the aftereffects of drunken driving- crushed spines, broken bones, skull fractures and paraplegia. The fact is gruesome and painful enough to experience. But it has been well represented in form of a colorful collage. The adverts of Don’t Drink & Drive Campaign from Malteser Ambulance Service are neat, simple and effective. The work is done by none other than ace-advertising agency, Ogilvy & Mather (Alemanha).

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Readers, this is an amazing video! I’ m sure you will be spellbound like I’m for everything about this promotional advert is just perfect-great animation, lovely narrative, well structurized plot, music, theme…just perfect!
This ad is a part of BBC Sport’s Marketing campaign and titles for the forthcoming Olympic Games.
Its captivating animation reveals the traditional Chinese folklore ‘Journey to the West’ and introduces Monkey, Tripitaka, Pigsy, and Sandy (the characters). The enchanting music was produced by Jamie Hewlett and Damon Albarn (Production company: Passion Pictures, Zombie Flesh Eaters). Journey to the West is an ancient   ribald tale by Wu Cheng’en (written more than 500yrs ago).

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When was the last time you donated some of your belongings or did charity? In this world of ours there’s a grand canyon between the haves and the have-nots of the society! It’s in our hands the lucky ones to do something for those who are living in extreme poverty. Their penury leaves them malnourished and those badly affected are the children. Please spare a thought and join World Food Programme which urges you to be humane. Their recent ad campaign may seem to be a boring idea to the thick-skinned individuals stricken by materialism. But, sensitive people will surely be moved by these posters titled: Village, Well and Junkyard. After all, these are true images of the unequal ways prevalent in our society.

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What’s common between PETA and Planet Green TV Network beyond their eco-concerns? It’s “Nudity” in their advertisements! The TV spot titled “Bank” advertising about Planet Green was created by agency Amalgamated (NY). The video shows a naked woman inside a bank striking a conversation with another fellow on electricity consumed (read wasted) in air conditioning our offices & homes because we Homo sapiens prefer to wear clothes. Her rationale is getting naked = going green = being environmentally conscious = saving our planet! HA HA HA

Really if that’s what we all should do then there’s no need for architects to design buildings as per LEED? Criticism part, the vid is funny enough in the end, when the security guard declares about his wish to be naked JLT! (Just like that) Ok people, here are the credits:

Advertiser-Discovery Communications, LLC.
Business Sector-TV/Radio Programs & Stations
Tagline-a whole new green
Length-30 seconds

Via: adforum

When hunger strikes, it can turn you into a monster…a shark! The reality is for a chocolate bar, I can convert into anything even a bacterium, if at the end I get to dig my teeth in the heavenly stuff!
Agency NoS BBDO (Warsaw) has created this lovely print advert for Mars, Inc. featuring Snickers Super which reads “For the beast of a hunger”.
Credits:
Creative Director: Marcin Tworus; Art Director: Maria Makowska
Copywriter: Kamil Redestowicz; Photographer: Carioca
Photographer: Carioca
Via: pixelpasta

It seems shoe polish brands of the world love to advertise in B&W only. We all have seen the Cherry Blossom’s Famous adverts featuring Charlie Chaplin (real name Charles Chaplin) and now Shinola has done almost the same thing. Bring up the past by using some vintage posters for its advertising campaign which was handled by agency H2O Group Guatemala.
The print adverts titled: Mummy, Jack The Ripper and Frankenstein remind you of the famous German Expressionist Era when great classics like The Cabinet of Dr. Caligari and Nosferatu (movies) were made. I do like these posters for their element of horror and eerie drama.

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