What happens when creativity and pen-art combines with a good cause? The result is a brilliant advertising campaign by Sports Association for the Handicapped. The latter’s campaign comprise 3 adverts: all neat, simple, refreshing and effective. Congratulations to the artist who drew these line-drawings. One of the posters seems to be done by using ink-press technique.
Even more touching are the slogans:
1) Yes, running is good for the heart,
2) One foot can change someone’s life. Remember Cinderella? AND
3) Exactly when can you help us? Ready, set, go!
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July 25th, 2008Appealing the Humanitarian in You: WFP Ad Campaign.
When was the last time you donated some of your belongings or did charity? In this world of ours there’s a grand canyon between the haves and the have-nots of the society! It’s in our hands the lucky ones to do something for those who are living in extreme poverty. Their penury leaves them malnourished and those badly affected are the children. Please spare a thought and join World Food Programme which urges you to be humane. Their recent ad campaign may seem to be a boring idea to the thick-skinned individuals stricken by materialism. But, sensitive people will surely be moved by these posters titled: Village, Well and Junkyard. After all, these are true images of the unequal ways prevalent in our society.
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Jack in the box or a balloon anything can be a potential danger if you are a heart patient. An ad campaign consisting of two print adverts done by BBDO Bangkok for Ramathibodi Hospital are serious reminders of the fragile state of heart patients. The ads are well executed and the public safety concern hits you bang on your head!The tagline is equally interesting: “If your heart is week, anything can attack. Check it regularly”.
Trust me, every single word of this tagline is 100% true for my mother is a heart patient too and I have had my own share of troubles regarding her ailments. So, it’s my personal request to all you readers out there, take care of your heart. And my congratulations to Ramathibodi Hospital for a wonderful campaign.
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July 24th, 2008Macabre Shines in Shinola Print Ads.
It seems shoe polish brands of the world love to advertise in B&W only. We all have seen the Cherry Blossom’s Famous adverts featuring Charlie Chaplin (real name Charles Chaplin) and now Shinola has done almost the same thing. Bring up the past by using some vintage posters for its advertising campaign which was handled by agency H2O Group Guatemala.
The print adverts titled: Mummy, Jack The Ripper and Frankenstein remind you of the famous German Expressionist Era when great classics like The Cabinet of Dr. Caligari and Nosferatu (movies) were made. I do like these posters for their element of horror and eerie drama.
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July 20th, 2008Your Hands Risk Being Very Busy with Virgins!
Mobile phones are penetrative; there’s no denying to it. They occupy our bedroom space aswell but to the limit as been exaggerated by Virgin mobile? We need to think about it.
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July 20th, 2008Glass, Nails or Razor Blades: Abate Your Pain with Voltaren
The print advertisements of Voltaren pain relief balm seem too good to be true.
I haven’t tried the product and so can’t really vouch for its effectiveness but so far as the prints are concerned, agency Saatchi & Saatchi, Amsterdam’s work hits the target effectively! So much so, the posters titled Voltaren: Glass, Razor Blades & Nails look creative black and white artistic prints in the first place. Also nice is the ad slogan which reads” Pain relief balm soldiers through the most nefarious stuff.”
July 19th, 2008Aloma’ Urgent Care At Your Disposal.
Urinals and toilets can be places where in sometimes you might require urgent care. So says, the print adverts of Aloma Urgent Care titled Toilets and Urinals. The graphics used to display the message are neat and effective and in case of the Urinals poster, they pack in a bit of humor as well. Besides, neat execution of the idea the agency Isix creative, Orlando (USA) has come up with ad slogans that deliver a mild witty punch. See for your self
Urinals ad: “Please use urinals responsibly…but just in case we treat fractures”.
Toilets ad: “Please use toilets responsibly…but just in case we treat strains.”
July 9th, 2008Where your beauty breathes: BYO2
French company BYO2 is famous for it organic range of beauty products for both the sexes. Its latest ad campaign comprising of print ads titled: BYO2: Face cream, Shampoo and Body milk are here to remind us about the essence of natural beauty. The print adverts are created agency La petite agence dans la prairie, (Paris, France). I find the ads to be quite creative and interesting and my favorite is the Face cream ad with a croc and cucumber rolled into one asking the reader, “Your face cream, is it really organic?”
CREDITS:
Creative Directors- Alain Montel, Fred Gallier; Art Director: Alain Montel
Copywriter: Fred Gallier; Photographer: Antoine Kralik
I sure feel like trying out their products once they are available in India!
Via Fotolog
July 8th, 2008It´s a Puberty Thing: Mentos Teens Print Ads
The April, 2008, published print adverts of Mentos candy have a cheeky ad slogan. The three adverts are Mentos: Girls, Rock, and Classroom. These highly colorful posters show kids in a classroom, girls and a teen rockstar kid…all having a bump on their faces. This colorful bump is the Mentos candy and it connotes Pimples- something which freaks out every teen (and even adults). The company wants to build a rapport with teens and specially reemphasizes on the fact that pimples are a puberty thing- you can’t just escape from them! Then, why not accept them and enjoy life with mentos than killing yourself by worrying over them!
Neogama/BBH, São Paulo, Brazil (http://www.neogamabbh.com.br) has developed these ads. And, the credits are:
Advert title(s): Pimples; Headline and copy text (in English): Mentos Teens. It´s a puberty thing.
Executive Creative Director: Alexandre Gama
Art Director: Vico Benevides
Creative Directors: Márcio Ribas, Wilson Mateos;
Copywriter: Isabella Paulelli
llustrator: Tiago Hoisel
Retoucher: Roberto Jun
Via AdsoftheMonth
July 6th, 2008My Cathedral Needs Your Help - Begging Sculptures!
The efforts to make people aware about the pathetic condition of Germany’s historical monuments are taken up by German Foundation for Monument Protection. These massive structures from the past mostly cathedrals and castles need huge amount of money for restoration plans to move ahead.
The credits are:
Advertising Agency: Ogilvy (Frankfurt, Germany)
Creative Director / Art Director: Simon Oppmann; Creative Director / Copywriter: Peter Römmelt
Account Management: Marco Bisello; Advertising Manager: Dr. Ursula Schirmer, German Foundation For Monument.
Ogilvy focused on making an impact full statement in this marketing campaign so, rreplicas made from the original sculptures were placed in subway stations and pedestrian underpasses, begging for “their” historical monuments. To double the impact placement of begging sculptures was in the direct vicinity of those historical buildings for which they are collecting their donations.
And the results have been a registered 40% increase in donations made by the locals. Voila! This is what I call hard–hitting marketing.
Via InvisibleRed