Breaking news! I have fallen for the cute cactus-man of BHD BANK: Cactus-man advert. Haven’t you all seen the video yet? Aww… do see it here. Honestly, I didn’t understand a word of the foreign language. But what impressed me was the human language of feelings common to all races on world map!
I liked the work agency JWT Dominicana has done for the bank. The T.V. spot shows a cactus –man very much in pain with self owing to his appearance and the way he is being perceived by other people. But a small girl with a golden heart and a cotton candy changes his world! Rest, you ought to see it. By the way, here are the credits:
July 5th, 2008Sauce up Your Sex Appeal- Axe Effect ad
Disappointing is what I would tag the new July released Axe deodorant ad. The Axe: Sauce T.V. spot of half a second is just a mediocre video. Even disappointing! Especially when you have enjoyed the Chocolate Man advert by the same brand and still have it fresh in your memory. This particular video Sauce advert is done by Agency: BBH ASIA PACIFIC (Singapore). The brand is known for its deos and such products which claim to enhance your sex appeal hence the advertisements have to outline this fact as many times as possible. But atleast, a fresh concept or a new idea won’t hurt the brand’s sales& promotion. The moment the viewer watches the salad bar girl being affected by the killer instinct of the deodorant the cute-looking chap is wearing; her gimmicks with the sauce bottle are pretty much anticipated.
Want to teach your kids more about marine life in a fun-filled manner? Then, you must visit National Aquarium at Baltimore (USA). Have a look at the brilliant print ad campaign done by agency gkv (USA) for the national aquarium and you would feel like going there. These adverts are simply brilliant. They have captured the beauty of marine life in such an interesting manner- sea fauna constituting a human face! Yes, right, a face made up of dolphins, sharks, jelly fishes, sea urchins, sea cucumbers, anemones, conch shell crabs, corals, horse shoe crabs, sea snakes and nautilus…. phew!! Amazing variety of sea life shown in very expressive human faces and the adverts bear the tagline More fun in every sense. Indeed! Full marks to the people who have made these amazing print advertisements.
Advertising, Advertising Agency, Advertising Campaign, Poster Advertising, Print Advertising No Comments »
June 30th, 2008Shield Sun: Use Coppertone Sunburn Protection
The Product: COPPERTONE Sun Care
A sunscreen that protects you from harmful UV says of the sun whether you are basking on a beach or lazily lying down in your lawn. Remember when outside don’t forget to “Protect yourself” (product’s tagline).
The Agency: DM9JaymeSyfu, Manila.
Ad type: Print Adverts: two posters titled Coppertone sunburn protection: Park, Beach.
Ad design: Simple & Effective. A beach poster and a park poster. The common entities in the 2 print ads are: Sun, a capital C cutout and a human figure. Ofcourse not to mention the product name, logo and tag line!
A hug capital C cutout covers the resting lady/ man on the beach/park and effectively blocks sunrays falling on the lady/man. The hug C symbolizes Coppertone and the brand’s effective range of products. So, 10/10 for a neat design with absolute clarity of messageJ!
Via AdoftheMonth
June 29th, 2008With Orbit you can chew away Your Anger!
Mad with anger at your boyfriend and don’t know what to do?
Just pick up a pack of Orbit chewing gum and masticate your aggression and hurtful feelingsJ. The brand is known worldwide for its refreshing flavors. The latest advert, a T.V. spot elucidates the wonderful ability of the gum in making your teeth superstrong. With orbit-aided strength, your teeth & gums could actually rip off the tyres of your car!!! Ofcourse, we all know any such thing is not possible. Definitely the likes of Bridgestone, Goodyear and Pirelli invest so much in making their tyres strong and durable. The makers of the ad also know this but then what is the harm in having a funny take at things?
June 29th, 2008“Angry Pig” by Barbeques Galore: Bland Appetizer
Barbeques Galore’s latest attempt to woo barbeque fans in form of a 30 sec TV spot has turned out to be a rather bland appetizer. The advertisement is about a person being haunted by an angry pig. This spot which is created by Young & Rubicam, Inc. has used same tactics as employed by the horror movies. But it fails to impress much; perhaps the creators of the advert should watch more of those Alfred Hitchcock films to master the technique of haunting and mystery creation!
June 29th, 2008Fortis Reveals “Life is a Curve”
Each one of us spends a lot of time pondering upon and wondering about what life is?
It’s an open-ended question which agency Grey London has tried to solve for its client Fortis. Result is a 45second long simple, effective and thoughtful commercial titled “Life is a Curve”. With a simple line-drawing animation and meaningful voiceover, the advert explains that life is not a rolling dice of fate but a curvaceous line that joins the ups and downs that we face daily.
A red Galliano dress, a bright red pair of Alexander McQueen heels, a DSquared jacket and a Vulture! This is the message shown by print ads of Harvey Nichols Summer Sale (Vultures) adverts. No, the ugly looking but useful bird is not out of place in this ad campaign. Infact, Harvey Nichols has cleverly chosen vulture to symbolize the predatory nature of sales shopping. Just close your eyes and remember the last time you had been to a summer sale of a highly popular brand. I bet you would have been jostling and rubbing your shoulders with other enthusiastic shoppers!
I have had such an experience more than a couple of timesJ.So, it’s easy for me to relate to this ad campaign. Minimalist use of objects, symbols and words, yet very impressive! Applause for DDB LONDON (UK), executive creative director & creative director (Jeremy Craingen), art director (Richard Denney), copywriter (Dave Henderson), designer (Peter Mould), Photographer (Karena Perronet-Miller), group head (Grant Parker ), project manager (Caz Tripp) and art buying (Daniel Moorey).
Also, kudos to retouching team (Steve Sanderson, Andy Walsh, Greg Chapman) and the accounts team (Philip Heimann, Briony Small ).
Via Coloribus
June 26th, 2008Too much TV will make you upholstery!
Being 24×7 in front of the idiot box can turn you into upholstery. This is the opinion of one of the leading sports channels ESPN. The Brocade Couch print advert is done by
Saatchi & Saatchi (Singapore)! It seems to be quite an apt advertisement of this age. Concerns over kids being obese at an age when they should be slender and actively playing on field are voiced through this print ad. A man and a dog glued to the TV set. And the man is a part of the sofa’s upholstery being there on the sofa throughout his day and for everyday of a week! While ESPN like all most of the channels these days has a round-the-clock programming schedule, thanks to the rapidly evolving media and sports industries. But the concern over viewers becoming couch potatoes by watching a ‘Sports’ channel is refreshing to see. Moral of the ad: Watch ESPN everyday but don’t become an extension of your couch/ bed.
Via CreativityOnline
June 23rd, 2008Wooing Females out there – Axe Dark Chocolate Man
We all know the brand, we all know its products and yeah, we do know their effect as well. What we want to know though- has the Axe Effect started becoming dull enough ? Seems so! Girls if it hadn’t been like that, why would the deo-makers introduce a men’s parfum avec le chocolat??? Axe’s latest Dark Temptation Deo is being actively promoted on these days via an irresistible Chocolate Man. The advert shows an ordinary chap using this stuff and getting converted into a chocolate man-one that no woman on earth can ignore! The commercial is done by Agency: Vegaolmosponce, Argentina; Director: Tom Kuntz Production Company: MJZ.