For a normal person blessed with all 5 senses working in sound condition what would be the experience of being visually handicapped for even a few minutes? KNGF Guidedogs and SpecSavers believe that this experience by a normal healthy person can change the life of a visually impaired one through charity. Together they have created a pair of sunglasses special for their NO VISION quality. The campaign for the company was designed by UbachsWisbrun JWT Amsterdam, The Netherlands. It involved the trying of sunglasses by prospective customers.
Hidden in the vast array of normal sunglasses were the pair of these special no vision sunglasses which when accidently tried upon by the customer will leave him/her with that insecure feeling of losing one’s sight. The purpose of this activity is to raise awareness among people and the price tag reveals about the SpecSavers’ sponsorship of KNGF Guidedogs. This promo which will run for several days in all the eighty SpecSavers stores is expected to create more sponsors and donors for the good cause.
Via: Directdaily
September 2nd, 2008Yummy Can Be Dangerous For Your Heart!
You eat fruits and veggies and you take on that treadmill three times a week. Still, you might not be helping your heart much if you have a big craze for saturated fatty stuff like cheese , butter, fried stuff etc. Your diet might be the culprit if it contains a dose of saturated fats. Yes sir, ‘Open your eyes to saturated fat’, says World Heart Federation. The latter has launched print advertising campaign comprising ads titled Croissants, Butter, Cheese and Meat. Designed by BBH (London, UK) all the prints shock you visibly as they are meant to bring you out of your-happy-go-lucky state and become aware how saturated fats can be your silent killers!
Advertising, Advertising & Services, Advertising Agency, Advertising Campaign, Print Advertising No Comments »
August 29th, 2008OOH by Books & Beyond
A lot if happening in the OOH (Out of Home) advertising front. It seems anyone wants to grab maximum attention by coming up with innovative ideas in the space on and above streets. Now look at these mega fabricated books on pole kiosks…aren’t they more interesting to look at than a yellow pages ad on a new book store? Books & Beyond has come up with such innovative outdoors. It is a new vertical by Spencer’s Retail and offers an amazing range of books. This is not all the store also sells toys, stationary and gift items. Music lovers can also visit the store for selected music and home videos from Music World.
August 29th, 2008Conscious Packaging or Conscious Exposing?
The Lush – fresh handmade cosmetics company believes in minimalism it seems! The company’s philosophy of “Conscious Packaging” includes packaging of materials/ products on a strictly necessary basis. In this age where a lot of waste is being generated only by packaging discards itself, the philosophy sure looks great! But how to tell this to your consumers? So, Lush came up with this advertising in aprons campaign where in employees (permanent or hired, I’m not sure on that!) wear only aprons during their duty time! That’s why you see the naked bums of young ladies in the photo above. When I first saw It I thought the store is following the footsteps of Comfort’s nudist ad campaign. But I was wrong! Because the company believes everything else is superfluous so its employees must wear the bare necessary clothing rather packaging to promote this new idea! Wow!
Akshay Kumar ‘Singh’ is one hot property these days! The kingg’s persona wins him the country’s first ‘collaborative’ advertisement as a part of the Live Unbuttoned campaign tailor-made by Levis to launch its new 501 Jeans in the Indian market. Levis Strauss has launched an active promotional campaign including TVC and fashion shows to arouse the interest of urban Indian youth to direct, script and perform the actual adverts for the new product. The brand will organize this contest at a special website where youngsters will be asked to share their creative concepts for the forthcoming ad(s). Participants can upload videos of their previous work along with their portfolios on the website.
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August 25th, 2008Nothing Gets More Classy than Ford G Series Chandelier Billboard
Class and Style are being splashed across New Zealand as the Chandelier Billboard for Ford G Series comes on display. When it comes to ultra-luxe cars, the automobile maker knows how to make it well as well as, how to project it well! Bringing alive the dream of Ford Company JWT New Zealand has created this rather unique billboard with special lighting effects that highlight the glamour, glitz and sophisticated style of the G series. For this, the agency got in touch with Bootleg to produce some special chandeliers which were artistically placed over the billboard. These bright chandeliers add to the charm of the latest car model being advertised during night time.
August 25th, 2008Crying Soldiers and Graves– Will it Work for Toys R Us?
Creating advertisements on toys for children might be considered a child’s play by some. But a lot of thought goes into it is reflected by the controversial ad campaign of Toys R Us. The print adverts are rather different showing not cutie-pies with their toys but harsh realities of a soldier’s life in Iraq. The campaign is titled “Troops Out of Iraq”. While info on credits of the ads is not available to me, I can say one thing for sure, the ads for toy guns are given a very mature treatment. The visuals do move you…but will these be effective on children remains to be tested! However their parents might opt for Toys R Us in good faith and concern for those soldiers who couldn’t make it back home.
August 14th, 2008London Gets a Glimpse of Wonderbra Women
Showing off a lady’s assets has never been as massive in size as the one seen on a billboard on London’s Tottenham Court Road. Wonderbra has launched its nouveau D-G range in a grand style displaying the cleavage of thousands of women who participated for this advertising campaign. This huge campaign started 2 months ago with the company’s viral video asking women to participate for it whatever be their size. Those who visited the brand’s microsite (wonderbra.co.uk/world) along with those who participated in the open photoshoot in London seem to be more than happy getting their own ‘Eva moment’. Such collective ‘Eva moments’ of ordinary women were artistically arranged to cover the whole billboard. The whole idea of Wonderbra was to get connected to its consumers at the most basic level and create something unique out of such an interaction!
Advertising, Advertising & Promotion, Advertising Agency, Advertising Campaign, Advertising Design, Business Advertising No Comments »
Coca Cola is all set to gel with the locals in Pakistan with some attention-grabbing, kitschy, creatively complex Truck Art adverts. The three prints are part of a campaign that displays “A fresh new vibe on the Coke side of life”. Designed by Soho Square (Lahore), the adverts Celebrate Apni Pechaan and Style in the most colorful manner with an at-your-face appeal! All the efforts are being undertaken to promote the soft drink as now an integrated part of the local culture which reflects the acceptance of the product by the masses and how they relate to the value of this non-alcoholic beverage.
Advertising, Advertising Agency, Advertising Campaign, Advertising Company, Advertising Design, Marketing Campaign, Poster Advertising, Print Advertising No Comments »
August 10th, 2008A Guide Dog Could Be a Window to this World for Someone
Guide Dogs can add a whole lot of meaning to somebody’s life! This outdoor campaign speaks for it self. Designed by JWT UbachsWisbrun (Netherlands), the guide dogs of the advertising campaign are strategically incorporated in bus-stop shelters. While the idea is simple and well placed what is missing is a word or two. The message in this advert is only visual. It would have been smart to have included a few words on the organization which provides these guide dogs, how these dogs cater to the needs of special individuals with a certain kind of handicap or how one can procure them for their ailing family members /relatives. A small message would have added stars to this fairly-well thought out outdoor. Nevertheless you cant ignore this outdoor even if you are not impressed by it!
Via: pubaddict