As a kid most of us would have cherished those Amul adverts on TV and butter packs! As an adult I still am crazy about them. Thanks to billboard advertising now I can enjoy these ads out of print medium and on a huge scale while being stuck in a traffic jam in Mayur Vihar or passing by Akshardham temple. Well, some of these billboards that I’m sharing here are timed-out but for the sake of good ol’ childhood memories here is a line up of Amul billboards for you all… 
August 29th, 2008Conscious Packaging or Conscious Exposing?
The Lush – fresh handmade cosmetics company believes in minimalism it seems! The company’s philosophy of “Conscious Packaging” includes packaging of materials/ products on a strictly necessary basis. In this age where a lot of waste is being generated only by packaging discards itself, the philosophy sure looks great! But how to tell this to your consumers? So, Lush came up with this advertising in aprons campaign where in employees (permanent or hired, I’m not sure on that!) wear only aprons during their duty time! That’s why you see the naked bums of young ladies in the photo above. When I first saw It I thought the store is following the footsteps of Comfort’s nudist ad campaign. But I was wrong! Because the company believes everything else is superfluous so its employees must wear the bare necessary clothing rather packaging to promote this new idea! Wow!
August 29th, 2008A feast for animal lovers- Buenos Aires Zoo Ads
Buenos Aires Zoo Advertising campaign brings to you some very interesting, creative and touching ads. Designed by Del Campo Nazca Saatchi & Saatchi these different ad campaigns “The Kangaroos have arrived”, “Now we also open at night”, “Get much more for much less” and Buenos Aires Zoo “115 Years” comprise print ads that are a visual-feast for anyone who is close to nature and loves animals! Besides the creative agency has also produced a T.V. spot called “Together” which is a brilliant animated ad film with lovely story, perfect music and sound elements and animated monkey and polar bear. Together tells us the story of two friends who get separated geographically but are brought together again in Buenos Aires Zoo.
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August 5th, 2008Green Delight: GE Ecomagination Prints for Beijing Olympics
The whole world is eagerly awaiting the upcoming Beijing Olympics and a whole lot of media attention has been given to environmental concerns that might affect the games. To make the event a success, China is doing whatever it takes to curb the pollution. Moved by the eco concerns now GE, one of the official sponsors of the mega games has come up with a green advertising campaign consisting print, TV/online adverts using the phrase, “For the good of the Games, for the good of the planet. To learn more about ecomagination, please visit ecomagination.com” The company has provided innovative solutions to 400 infrastructures in and around Beijing including all 37 official Olympic Venues.
Advertising, Advertising & Services, Advertising Campaign, Advertising Company, Eco-friendly, Poster Advertising, Print Advertising No Comments »
August 2nd, 2008Italian Olympic Team Performed By Freddy
(I move along the fragile border between fear and dream:Lia Parolari )
Freddy-the official sponsor-cum-supplier for Italian team heading for Beijing Olympics have come up with a brilliant advertising campaign. The print ads feature Elisa Santoni (rhythmical dancer), Simone Collio (sprinter), Lia Parolari (gymnast) and Eleonora Lo Bianco (volleyballer). The adverts are of stunning quality and are executed well. Besides the amazing visuals the adverts bear one-liners that reflect the hopes and aspirations of these people. (That part is really touching!) A sportsperson praying and hoping that he/she will give his/her life’s best performance at the forthcoming Olympics.
Greenpeace Germany tells you how your love and a bit of an outdoor mushy stuff can save world’s green cover- forests. It has launched a mission for all you people who love to Love and who love the diverse beauty of a forest. To encourage you is the ‘forest love spot’ – a very suggestive video which displays human passion and love- how we just loose ourselves in these wonderful lush forests. All you have to do is take pictures or make videos of yourself or your friends spreading the love in a forest. Then submit your work (pics) in the Flickr group or posts your green videos there. Winners will be featured in a Greenpeace video that will be shown to the EU commission. So go ahead spread love and passion…and SAVE FORESTS for our future. And before you call your sweetheart for a photo shoot have a look at the video underneath! 
February 2nd, 2008Levis Succeeds in Being a Misfit Hit!
Levis is back with a bang. Scowling A.D. went to LA to click them with the very dependable, photographer Joseph Rodriguez. Well, if you didn’t know Rodriguez also has the much admired book called ‘Gangs of East L.A’ to his credit. Coming back to the ad campaign, I feel it makes more sense the more pictures your see.
It has been executed so well! Levis had lately begun to lack a sense of exclusivity and identity but now it seems to be back in action. No doubt the ad is very impressive. I liked it a lot though the firing squad and the cheerleaders were a bit weak with so little expression on their faces. The dad is just too good with his cowl.
The ad succeeds because of the personal touch in it. The reactions are real and the world is real too. The ad makes you wonder what exactly does Levis’ range of ‘Original misfits’ do to you to prompt such reactions. And the rebellious part of us will definitely make us try ’em out too.
More:
Via ScampBlog
Advertising, Advertising & Promotion, Advertising Campaign, Advertising Company, Advertising Slogan No Comments »
January 16th, 2008Cheaper no More Better
The more expensive, the better it is! Surprised? Well, that is the pattern with the consumers these days. I am not saying this but the research done by the National Academy of Sciences in California. Volunteers were given sips of wines with fake prices, and it was found that in most instances cabernets thought to be more expensive were enjoyed more.
The experiment explains how deeply the marketing forces impression the mind, sometimes even changing the preferences by just raising the price of a product. Antonio Rengel, who was one of the study authors, said, “This study has just shown us how the expectations we bring to the experience affect the experience itself.” In other words, an attractive and elaborate packaging works extremely well for a product.
But the big question is whether companies are right in pricing their products higher when not giving the consumers their due? Now that is an ethical question, which will have to be constantly checked by the authorities controlling the ad world. Under the façade of prestige, users should not allow any dumb agency to fleece them.
Via AdPulp / Bloomberg Report
December 19th, 2007New Concepts Of Marketing By Uniden Corporation
As competition in advertising industry rising up the temperature, more and more companies introducing their totally new concepts of marketing to market their products.
Uniden Corporation manufacturer of product like cordless phones, mobile radio and etc. introduced new concept of advertising in which their personals will roam all around the streets of Shimokitazawa with a TV on their chest and code bar on their back which will display a code by which mobile users can order products online. You can see on the above picture how their personals look when they dressed up. I don’t know this concept will work it out or fail but it will surly attract some sort of people at least to see what it is.
Advertising, Advertising & Promotion, Business Advertising, Campaign Marketing, Marketing Tools No Comments »
December 15th, 2007New Concept Of Advertising (Handvertising)
When it comes about advertising industry what we usually use to think…media, print media, pamphlets, and now a days online ads. But today I am going to tell you about a totally new concept which is going to take place in advertising industry it is know as HANDVERTISING. Quit interesting name as interesting as it is, there is a company which is came with this new concept in market. Handvertising
Handvertisers will put a stamp of your ads on back side of their hands and roam all around the public places and other. This is how they market your product and will promote your ad.