Articles tagged with: Advertising & Promotion
Posted in Advertising, Advertising & Promotion, Advertising Agency on 24 September 2008

Doriana Advertising is a two conventional holiday apartments for rental fee to unwind in green compassion of Italy. Casa Doriana just lie in a miniature village north of Lucca every apartment building is appropriate for 4-6 visitors and is useful for Lucca, Garfagnana, Pisa and seashore resorts of Versilia. Casa Doriana is a Advertising Agency and dishonesty in delightful mountain village San Cassiano di Controne, this is an approx 8 km from town of Bagni di Lucca. (36 Km form Lucca) expert that also be have the same opinion that for increasing children, diffusion soft butter on bread is a good better than dispersal butter actually this is a totally of saturated fat – and superior than not dispersal everything at all.

Campaign Marketing Doriana is providing future just like this is a butter is complete from far above the superiority vegetable oils, and this is a very important basis source of important fats and vitamins A, D and E for which in present are not several any extra nutritional source. And a slim layer of extend on bread each day makes a great role to fit increase and growth of every one member of family.
New worldwide nourishment guidelines from WHO recognize fact that in every one people that should be minimize bad fats and eat enough good fats to wait fit and health.
Posted in Advertising, Advertising & Promotion, Advertising Company on 14 September 2008
Durex-the condom brand has come up with this funny animated advertisement which asks you “Don t You Want Somebody to Love”? The short spec spot derives its inspiration from this song and presents its view in a cheerful and energetic manner. Animated and directed by Anik Rosenblum, the concept is creatively executed while still maintaining the brand’s take on sexual pleasure (obviously enhanced by their condoms!) The vid clicks instantly with all those lovie-dovies facing blues and have an immense craving to be loved.
After all love (and that which follows it in the bed) is known to be a great stimulant for both mind and body. Now whether you put your heart and soul into it or not, that’s your personal decision. But don’t enjoy “feeling” sans protection (read condoms)!!
Source: Theinspirationroom
Posted in Advertising, Advertising & Promotion, Advertising Agency, Advertising Campaign, Marketing Campaign on 2 September 2008

Soft drink brand Coca-cola Zero is all set to revitalize its image and get into a major (read multimillion pound) tie-up with the forthcoming bond flick! The rebranding will result in Coke-Zero becoming Coke Zero Zero 7 going in sync with the 007 film- Quantum of Solace. The creative campaign for the company is handled by Wieden & Kennedy. The campaign next month will see the launch of limited edition Coke bottles in United Kingdom. Adverts on air and on-pack promotions bearing the Zero Zero 7 tagline will circulate in global media to further boost the rebranding campaign.
The whole image makeover will be done keeping in mind the Bond image of Daniel Craig in Quantum of Solace. The company whishes to increase its male ‘target’ audience by this move. Dubbed as Bloke Coke at the time of its initial launch two years ago, the brand ropes in the first ever global marketing partnership.

The company has seen a lot of revamping efforts recently before the Beijing Olympics with ‘design a coke campaign’. In general the packaging of sister brands Diet Coke and Coca-Cola (classic) underwent a change along with that of Coke Zero earlier this year. Plans to launch yet another nouveau design for the entire range by Christmas this year throughout Europe are down the pipeline. Considering the fact that Marc Foster’s Quantum of Solace premiers globally on 31 October in London, the new advertisements for Coke Zero Zero 7 which are expected in one months time are going to be equally interesting like the upcoming 22nd bond movie should be!
Source: Brandrepublic
Posted in Advertising & Promotion, Marketing, Marketing Planning on 31 July 2008

Who says word-of-mouth is out-of-date in today’s digital age? The latest move by British singer/composer Tallulah Rendall doesn’t seem to be in sync with those who doubt the power of viral marketing. According to Cool Hunting, the lady is all set to distribute free gifts to her fans coming August (on 6th). Fans apart, any one who enters Bush Hall will receive a vinyl single wrapped in a flashy cover with lovely artwork. Rendall hopes to connect with her followers in order to popularize her latest songs and she has decided to gift a unique download number along with the viral vinyl. The number can then be passed on to recipient’s friends who are not able to make it to Bush Hall that day. The tactic is expected to add on to the singer’s popularity because in this world where one doesn’t expects free lunches anyhow, people do love to receive free gifts!
Via: adverblog
Posted in Advertising, Advertising Campaign, Print Advertising on 24 July 2008
Advertisers these days have found a new muse for their funny adverts. Be it online gaming or the modest detergent in your house. An ad with underwear and some witty strokes to it guarantees the success of your strategy to promote a product.
This hilarious ad film will tell you what I want to say here. It will especially gel with board gamer addicts but is funny enough to be a hit among non-gamers as well! Reason: the comic antics done by the Latino babe, her shakes and moves and finally the loaded fart!

Next in line is this promotional print advert by BOLT detergent. I don’t need to comment over it. Just that a wonderfully rib-tickling ad with a whacky idea and great execution. To sum it all is the tagline “It smells this irresistible’’! I just hope guys don’t start copying this stuff to impress their gals!
Via: ElBaronRojo
Posted in Advertising, Advertising & Promotion, Advertising Agency, Advertising Campaign, Poster Advertising, Print Advertising on 24 July 2008

Next time somebody tells you, “Don’t behave like an animal” don’t get offended! After all, “We’re not that different!” says so, the promotional campaign of Animal Planet series of Sky. These adverts reflect what is so elemental to us humans- our behavior. The latter has similarities with antics found in the animal kingdom.




Agency DDB has created this campaign. Although the idea is not a new one (esply. for Animal Planet) but it has been well executed. It is interesting to watch and find out with which animal species we share an archetypal connection in terms of relationships, brotherhood, fishing and even politics!
Via: pubaddict
Posted in Advertising, Advertising & Promotion, Advertising Agency, Advertising Campaign, Billboard Advertising on 22 July 2008

The arena of billboard advertising is getting interesting day by day. After, the Mac Donald’s Giant Egg comes Momen Magnum – the Bully sandwich. A pretty heavyweight champion that it is one can see the billboard crumbling under its layers laced with cheese and mayo!
Of course those who are calorie conscious and dieting for them this ad campaign is a severe teaser but love it or hate it, you simply cant ignore it of its strategic positioning across highways and streets and at busy intersections!
Credits:
Advertising Agency: Strategies, Cairo, Egypt
Creative Director: Sami Ayad
Associate Creative Director & Art Director: Bassem Sabry
Senior Graphic Designer: Walid Hanafy AND
Copywriter: Hamdy Nagiub
Source: adblogarabia
Posted in Advertising, Advertising & Promotion, Advertising Agency, Advertising Campaign, Print Advertising on 20 July 2008

Mobile phones are penetrative; there’s no denying to it. They occupy our bedroom space aswell but to the limit as been exaggerated by Virgin mobile? We need to think about it.
The company’s latest print advert takes a jump in the market of lascivious ads.French agency Hemisphere Droit has done this advertisement for the mobile phone company, already known for its out-of-the-box advertising campaign (Remember, Think Hatke? Or the Candy Fox Advert on Indian TVs’?).
The strong visuals of the ad are accentuated with a message “Unlimited SMS, Your hands risk at being much occupied!”
Here are the Credits:
Creative Director: Frank tapiro, Copywriter: Christophe Lafont,
Art Director: Etienne Batard and Photographer: Vincent Dixon
Source: pixelpastahome
Posted in Advertising, Advertising Agency, Advertising Campaign on 16 July 2008

HomePlus is known chain of supermarkets in Korea. For a new branch outlet in Chamsil district, Home Plus came up with an out-of-the-box ad campaign. Agency Cheil Worldwide (Seoul, Korea), looked after the advertising & promotion for this campaign. The task included publicizing the grand opening of the HomePlus Supermarket branch in Chamsil district. However, the problem was that this area already had an outlet of rival supermarket chain- LotteMart. The need of the hour was to design a unique, effective and aggressive ad-campaign that will ensure that the grand opening of the HomePlus Chamsil branch becomes the event in spotlight.
The idea took shape when Stickers were applied to the Chamsil subway station (near by the HomePlus supermarket Chamsil branch). The execution of the idea was such that the stickers applied were made to look like life-size stands of HomePlus supermarket. The campaign was thus launched a month before the actual opening of the store. The whole look was maintained in a manner that people entering the subway station felt like they are entering the HomePlus supermarket itself! To emphasize the distinctness of this outdoor campaign the agency did not created print adverts or TV commercials.
As a result of such smart strategy, the campaign became such a success that on the grand opening day the sales of HomePlus Supermarket Chamsil branch exceeded the expected sales by 550%!
Here are the credits:
Executive Creative Director: Ina Choi
Art Director: Kangwook Lee / Chaehoon Lee / Yooho Lee / Sanghun Yoo
Creative Director: Yooshin Lee
Illustrator: Bom Communication
Copywriter: Jungho Hwang / Sua Lee
Via IBelieveinAd
Posted in Advertising, Advertising Design, Advertising Slogan on 8 July 2008

A new life sprouting from the seed of an apple/peach. Might sound silly but is good to look at! Calgary Farmers Market’s print adverts bring nature’s products and farm’s freshness for you. The “As fresh as it gets” adverts are designed by Agency: Wax, Calgary, Canada. It seems creative director-Joe Hospodarec is one fruity person and to join his enthusiasm for veggies and fruits are art director- Joel Arbez, copywriter- Saro Ghazarian and photographer- Jean Perron. Good work guys!
