Soft drink brand Coca-cola Zero is all set to revitalize its image and get into a major (read multimillion pound) tie-up with the forthcoming bond flick! The rebranding will result in Coke-Zero becoming Coke Zero Zero 7 going in sync with the 007 film- Quantum of Solace. The creative campaign for the company is handled by Wieden & Kennedy. The campaign next month will see the launch of limited edition Coke bottles in United Kingdom. Adverts on air and on-pack promotions bearing the Zero Zero 7 tagline will circulate in global media to further boost the rebranding campaign.
The whole image makeover will be done keeping in mind the Bond image of Daniel Craig in Quantum of Solace. The company whishes to increase its male ‘target’ audience by this move. Dubbed as Bloke Coke at the time of its initial launch two years ago, the brand ropes in the first ever global marketing partnership.
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July 31st, 2008Tallulah Rendall Decides to woo her Fans the Viral Way!
Who says word-of-mouth is out-of-date in today’s digital age? The latest move by British singer/composer Tallulah Rendall doesn’t seem to be in sync with those who doubt the power of viral marketing. According to Cool Hunting, the lady is all set to distribute free gifts to her fans coming August (on 6th). Fans apart, any one who enters Bush Hall will receive a vinyl single wrapped in a flashy cover with lovely artwork. Rendall hopes to connect with her followers in order to popularize her latest songs and she has decided to gift a unique download number along with the viral vinyl. The number can then be passed on to recipient’s friends who are not able to make it to Bush Hall that day. The tactic is expected to add on to the singer’s popularity because in this world where one doesn’t expects free lunches anyhow, people do love to receive free gifts!
Via: adverblog
Advertisers these days have found a new muse for their funny adverts. Be it online gaming or the modest detergent in your house. An ad with underwear and some witty strokes to it guarantees the success of your strategy to promote a product.
This hilarious ad film will tell you what I want to say here. It will especially gel with board gamer addicts but is funny enough to be a hit among non-gamers as well! Reason: the comic antics done by the Latino babe, her shakes and moves and finally the loaded fart! 
July 24th, 2008Behavioral ties: Animals and Human Brethen of this World!
Next time somebody tells you, “Don’t behave like an animal” don’t get offended! After all, “We’re not that different!” says so, the promotional campaign of Animal Planet series of Sky. These adverts reflect what is so elemental to us humans- our behavior. The latter has similarities with antics found in the animal kingdom.
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The arena of billboard advertising is getting interesting day by day. After, the Mac Donald’s Giant Egg comes Momen Magnum – the Bully sandwich. A pretty heavyweight champion that it is one can see the billboard crumbling under its layers laced with cheese and mayo!
Of course those who are calorie conscious and dieting for them this ad campaign is a severe teaser but love it or hate it, you simply cant ignore it of its strategic positioning across highways and streets and at busy intersections!
Credits:
Advertising Agency: Strategies, Cairo, Egypt
Creative Director: Sami Ayad
Associate Creative Director & Art Director: Bassem Sabry
Senior Graphic Designer: Walid Hanafy AND
Copywriter: Hamdy Nagiub
Source: adblogarabia
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July 20th, 2008Your Hands Risk Being Very Busy with Virgins!
Mobile phones are penetrative; there’s no denying to it. They occupy our bedroom space aswell but to the limit as been exaggerated by Virgin mobile? We need to think about it.
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July 16th, 2008HomePlus: Supermarket in Subway!
HomePlus is known chain of supermarkets in Korea. For a new branch outlet in Chamsil district, Home Plus came up with an out-of-the-box ad campaign. Agency Cheil Worldwide (Seoul, Korea), looked after the advertising & promotion for this campaign. The task included publicizing the grand opening of the HomePlus Supermarket branch in Chamsil district. However, the problem was that this area already had an outlet of rival supermarket chain- LotteMart. The need of the hour was to design a unique, effective and aggressive ad-campaign that will ensure that the grand opening of the HomePlus Chamsil branch becomes the event in spotlight.
The idea took shape when Stickers were applied to the Chamsil subway station (near by the HomePlus supermarket Chamsil branch). The execution of the idea was such that the stickers applied were made to look like life-size stands of HomePlus supermarket. The campaign was thus launched a month before the actual opening of the store. The whole look was maintained in a manner that people entering the subway station felt like they are entering the HomePlus supermarket itself! To emphasize the distinctness of this outdoor campaign the agency did not created print adverts or TV commercials.
July 8th, 2008Farm Fresh Adverts
A new life sprouting from the seed of an apple/peach. Might sound silly but is good to look at! Calgary Farmers’ Market’s print adverts bring nature’s products and farm’s freshness for you. The “As fresh as it gets” adverts are designed by Agency: Wax, Calgary, Canada. It seems creative director-Joe Hospodarec is one fruity person and to join his enthusiasm for veggies and fruits are art director- Joel Arbez, copywriter- Saro Ghazarian and photographer- Jean Perron. Good work guys!
July 5th, 2008Sauce up Your Sex Appeal- Axe Effect ad
Disappointing is what I would tag the new July released Axe deodorant ad. The Axe: Sauce T.V. spot of half a second is just a mediocre video. Even disappointing! Especially when you have enjoyed the Chocolate Man advert by the same brand and still have it fresh in your memory. This particular video Sauce advert is done by Agency: BBH ASIA PACIFIC (Singapore). The brand is known for its deos and such products which claim to enhance your sex appeal hence the advertisements have to outline this fact as many times as possible. But atleast, a fresh concept or a new idea won’t hurt the brand’s sales& promotion. The moment the viewer watches the salad bar girl being affected by the killer instinct of the deodorant the cute-looking chap is wearing; her gimmicks with the sauce bottle are pretty much anticipated.
Denny’s chain of restaurants released a T.V. advert on July02, 2008 which claims that “nothing good happens after midnight,” except the food& ambience at its restaurants.
The spot called “Human Slingshot” shows a group of young fellas prepping a stunt because they are bored and have nothing better to do than try their luck at a giant slingshot! One member of the group senses the ridiculousness of the moment and suggests “This is so stupid,” yet he too seems to enjoy the moment. Next we find, the man positioned into a giant makeshift slingshot being released in air and thrown miles away as everybody else gasps for air in bewilderment! Best part comes then, as in a totally anticipated manner born out of human psyche the viewer finds the rest of the group members running from the location in a speechless manner.